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Découvrez les grandes tendances digitales 2012 grâce à la rétrospective des grandes conférences internationales : South By South West - SXSW, le Festival Media de Montreux et les Lions de Cannes. Présentation LinkedIn France 27 juin 2012. Carole Zibi - Prune Nouvion - Arnaud Cabanis.
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TENDANCES
DIGITALES
2012
Prune Nouvion, Directrice commerciale Arnaud Cabanis, Directeur de Comptes Internationaux Carole Zibi, Directrice Marketing StratEgique
A chaque media social son rôle
Nos piliers
Iden-té. Insights. En mobilité.
Identité Votre profil professionnel
FY 2011
4B+ Requêtes
Entrer en contact et rester connecté
Professionnels IT.
Entrepreneurs.
PMEs.
Directeurs Marketing.
Insights LinkedIn Today
Feb 2012
Everywhere Mobile, Ipad
Feb 2012
1 As of February 9 ‘12 | comScore February '12 end | 3 comScore, December ‘11 end
161M+ Membres inscrits
1
7.6M
100M 2
3
Pages Vues Q4 ‘11
Visiteurs Uniques Fev 2012
Le premier réseau social professionnel
Linkedin à l’interna-onal
www.press.linkedin.com/about
2+ Nouveaux membres / seconde
ETUDES DE CAS
Objectif
Solution
Résultats Taux de clic 0,23%
Communiquer auprès d’une cible premium
Page d’accueil ciblée en exclusivité
Générer de la notoriété auprès des dirigeants dans les grandes entreprises
Recruter des prospects niches
Recruter des participants pour les formation AdWord de Google
Objectif
Solution
Résultats
Envoi d’inMails ciblés sur les experts SEO/SEM
Taux d’ouverture de 49% et taux de clics après ouverture supérieur à 40%
Social Marketing
Recruter des followers et générer des recommandations sur leurs programmes
Objectif
Solution
Résultats
« Social ads » ciblés ü Follow ads ü Recommendation ads
23,617 followers /2 mois 558 recommandations
Marc Bassett
CEO
2006 2010 2011
DIGITAL TRENDS
SXSW INTERACTIVE?
. 4 DAYS to SEE A preview of what is unfolding in HIGH TECH . 2012 = The 19th edition . IN Austin, Texas
LEGENDS AND VISIONARIES + RayKurzweil, scientist & futurist
+ LevGrossman, novelist & journalist
+ AMBERCASE, cyborg anthropologist
+ AlGore, environmental activist, Nobel Peace Prize
+ SeanParker, co-founder Napster, Facebook founding president
+BaratundeThurston, The Onion, autHor of “How to be Black”
FAST IS GETTING FASTER
@xprize CEO @PeterDiamandis talk at #sxsw
#sxabundance
The strength of computation improveS access to knowledge
the end of text search @stephen_wolfram, Siri inventor
HAPPINESS IS THE NEW CURRENCY
BACK TO TRUE INTIMACY
-3-
BACK TO SQUARE ONE: FRIENDS
gUY KAWASAKI Author. Former chief evangelist of Apple.
Co-founder of Alltop. @GuyKawasaki
THE AGE OF EMOTIONS
Dave Morin, Co-Founder and CEO of Path. @davemorin
THE NEED FOR CLOSED AREAS
“Your life is not interesting to everyone on the internet but your life is really interesting
to your most loved ones”
THE PRIVATE NETWORK (OH and BY THE WAY, IT’s ONLY ON MOBILE)
PATH
PATH
“The aim of social network Path is to bring intimacy back to the Web, with a friend limit of 150. The point is to “share more frequently with the people you love the most,”
@davemorin
Attention marketplace : ÜBER CURATION
-4-
« paying attention to one thing at a time seems way too boring »
@briansolis #SXEndofUsual
Pin the world
« The idea did not come from a market research, but the feeling that it could be so good for the world to share its interests, revealing a part of its identity ».
Ben Silbermann
Founder @ Pinterest
THE ERA OF VISUAL Story Telling
« #instagram is not about photos, it's about messages. Should be inspiring for brands. »
Kevin Systrom, Founder Instagram
@Kevin #Sxphotomad
INVISIBLE TECHNOLOGY
-5-
"calm technology"
« THE BEST TECHNOLOGY IS INVISIBLE » #ambercase #sxsw
Welcome to the
GOOGLE VILLAGE
THE TWEET SHOUTER
@LinkedinFrance | #themarkemployeur
“leveraging data to bring value”
NIKE FUELBAND
LI TODAY
THE FUTURE OF WORK
Generation flux : The future of business is pure chaos
THE NEW MULTITASKERS ENTREPREUNEURS
We are all works in progress
“The future belongs to networkers” - Reid Hoffman
A NEW SOCIAL DEMOCRACY
-10-
If social media existed,
we never would’ve invaded Iraq.
Al gore @algore
DEMOCRATIES EMPOWERED BY SOCIAL
GEEKS TO RUN FOR PRESIDENT?
Parker: "create
toolsets to activate
people's power gained
through social media" what's next is for platorms to take a role on the political scene. #sxsw
@sparker
MONTREUX FESTIVAL OF MEDIA?
. 2 DAYS to DISCUSS the burning issues in global MEDIA . 2012 = The 6th edition . IN Montreux, Switzerland
WHEN DATA BECOMES
INSIGHTS:
THE BEAUTY OF
NUMBERS & THE
SCIENCE OF
STORYTELLING
#CANNESLIONS
KEY CANNES TRENDS
CYBER WINNER: CURATORS OF SWEDEN
ISRAEL ANTI DRUG AUTHORITY
GRAND PRIX WINNER
MOBILE WINNER
L’OURS
READINGS AND CONCLUSIONS
THE ERA OF THE CONNECTED CONSUMER
THE ERA OF THE CONNECTED CONSUMER
THE ERA OF THE CONNECTED CONSUMER
THE ERA OF THE CONNECTED CONSUMER
Merci