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Mobile Sweepstakes and Promotions Building Customer Engagement with Text Message Sweepstakes, Polls and Surveys

Text to win marketing

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Page 1: Text to win marketing

Mobile Sweepstakes and Promotions

Building Customer Engagement with Text Message

Sweepstakes, Polls and Surveys

Page 2: Text to win marketing

Why it works

There are 5x as many cellphones in the world as PCs!!

91% of adults have their mobile phone within arms reach 24/7!!

50% of adults surveyed have received text messages from retailers and made a purchase as a result!!

90% of text messages are read within 3 minutes of delivery!

Source www.GoMobileBook.com

Demo only contest is over

Page 3: Text to win marketing

Why it Works

Text-2-Win allows you to reach customers at the point of purchase including retail, trade shows, live events.!!

Extend traditional or online sweepstakes with Text-2-Win. !!

Launch mobile Text-2-Win Sweepstakes on our industry leading mobile campaign management platform.!!

Accepted by most US states as an alternative means of entry for your existing sweepstakes.

Demo only contest is over

Page 4: Text to win marketing

How it Works

One action many results!Text a keyword like “apollo” to a short code like “95577" we provide, try it. !!• Capture, confirm consumer data !• Execute Sweepstakes!• Drive Mobile Web Traffic!• Device detection!• Age check!• Create opt-in opportunity for future offers!• Deliver Product, Retail Info!• Capture votes, survey data!• Offers are opt-in only !• Thank customers for entering with a special offer

Demo only contest is over

Page 5: Text to win marketing

How it Works

www.text4prizes.uswww.text4prizes.us

Demo only contest is over

Page 6: Text to win marketing

How we create contests

Consultation on mobile strategy, advertising copy, text message flow for maximum results!!

Support and training for text message content management system analytics!!

Extend text campaign with social and web opt-ins!!

Create and link branded mobile content to each message!!

Full analytics, campaign reporting and recommendations!

Text Max to 99702

Demo only contest is over

Page 7: Text to win marketing

• Consumer texts Flex4 to 99702 to enter the BIC® FLEX4 Contest

• Unique contest code automatically generated and sent to mobile phone

• Consumer visits FLEX4 Booth to see if his/her code is a winner

• Multiple winners can be randomly selected and messaged

• System can limit consumers to one entry per person and set odds number of winners

• Booth team able to confirm winners in real time by matching code and mobile phone number.

• Messages contain mobile site product info link

Flex4 Know Your Code

Page 8: Text to win marketing

• Fans at Chicago Bears Games can text for Miller Lite Party Deck access

• Promoted on in stadium scoreboard and on-premise

• System sets odds and number of passes with unique IDs give away

• Each consumer gets a mobile text coupon for 6 free Buffalo Wild Wings after the game

• Link to mobile site with area locations

• Consumers can opt-in on mobile web site for future Miller Bears Tickets and e-mail event updates

www.text4prizes.us

Page 9: Text to win marketing

BCLC Cool Tunes

• British Columbia Lottery Commission Canada

• Executed campaign promoted at music festivals in British Columbia

• Program designed to promote the Cool Tunes instant win game

• The first Text 2 win first program BCLC executed

• Consulted on strategy, messaging copy, creative

• Provided full reporting consumer data capture and age verification

• Random winner selection on Snd2Phone platform

Page 10: Text to win marketing

Brooklyn Brewery!

• Beer drinkers text BrooklynVacation to 95577 to win a Brooklyn Vacation Weekend

• Fans can opt-in for future communication including events, tours, promotions new product alerts,

• Promoted on postcard coasters, table tents and posters

• Entry communication includes links to product and rules mobile site.

• We handle all winner selection, affidavits, contest rules and winner communication

Page 11: Text to win marketing

• Pepsi NFL Max Access Superbowl Promotion

• 150,000 Plus Lanyards distributed

• Consumers text Max to 99702 for Superbowl week event updates and clues where to be spotted wearing lanyard

• Pepsi Max Mobile Site with contest and event info

• Thousands of consumers used clues to be spotted in lanyards to win

Text Max to 99702

Page 12: Text to win marketing

Erie Insurance Lead Generation

• Fully integrated localized text trivia with integrated sweepstakes and data capture

• Increase Erie awareness with a localized text trivia contest and mobile website linked to each message

• Mobile website includes data capture and lead generation

• Dynamic SMS keywords allow the program to be localized in priority markets

• Cross promoted at events and movie pre-rolls

Page 13: Text to win marketing

• Consumers Text-2-Win a custom Martone Bicycle compliments of Macy's & Maison Jules

• Store specific keywords were developed, featured in local ads and in-store POS

• Random winners were selected by store and congratulations messages shared with all winners

• Promotion was shared across social media outlets and incorporated into Maison Jules in-store displays

Macy’s Spin City

Page 14: Text to win marketing

Thanks

Thanks for taking a look. You’ve only seen a small portion of our work and what we can do for clients and agency partners. Contact

ApolloBravo for a free mobile marketing consultation!www.apollobravo.com!

And remember what your customers take with them.........!!!!