Texting Marketing Advantages

Text Message Marketing is a new way for business owners to market to their customer

base at a time of their choosing.

Today, they have the ability to market to their customers whatever product or service they choose and tomorrow it can be something totally different.

To begin a text message marketing campaign, a business owner needs to find a provider that offers a fair price and text a message package that fits their current need, but will allow them to grow.

There are a lot of companies to choose from on the internet.

Many of these companies are internet based, meaning you are only going to get help online or

over the phone.

Personally, I think it is a better option to work with a company that provides you with a sales representative who will be able to

walk you through the process of a Text Message Marketing campaign.

That person will be able to help you operate your internet back office and give you promotional

ideas to send out to your customers.

Look for a company that has a short code that can be easily remembered.

What is a short code? It is the five digit number that the customer will text the "keyword" to, so they can opt in to your Text Message Marketing campaign.

If you have a short code that isn't easy to remember, you can have a lower opt in rate.

You are going to want to promote your Text Message Marketing campaign to your customers.

Promoting it can be as simple as hanging some signs over your cash register, at each table and in your windows, that say "Text (your company name) to 55555 and get discounts, coupons and

FREE stuff".

This way is very effective for those businesses that have a younger crowd that will use text

messaging a lot.

Other Businesses will want to offer an incentive to its customers to opt in.

For example, a pizza place could offer a free small pizza when a customer joins their Mobile

VIP Club.

Try marketing your campaign as a Mobile VIP Club and let your customers know that they will get discounts,

coupons and free stuff exclusive only to members.

You will need to market your campaign.

Advertise it in any other medium that you currently advertise your business.

Like, the phone book, newspaper, the internet and even on the back of the T-shirts your

employees wear.

At the beginning, the name of the game is collecting phone numbers.

Once you have about 50 numbers, start sending out your first text message.

The biggest piece of advice I can give you is the message has to be good.

You have to give your customers a heck of a deal.

Remember, you are advertising in one of the most personal ways possible, in the palm of your

customer's hand.

Give them some real good value.

"Buy one pizza at regular price and get a second of equal or lesser value free.

Today only! EXP 8/8/2010"

Once you start sending out text messages, the game starts to change.

You are still trying to acquire more numbers, but now you need to bring as many customers

through the door as possible.

When customers start getting good deals from your Text Message Marketing campaign, they will

start talking to their friends.

Thus, bringing in new customers. The bigger objective is branding your company in the mind

of your customer.

You want them to think about your burger restaurant before they think of a McDonald's or a

Burger King.

Text Message Marketing does just that.

Watch the number of messages you are sending out.

I would recommend no more than two per week.

Too many could cause your customers to start opting out, because they find the amount of text

messages to become a bit of a nuisance.

If you are sending one message out per week and your list of numbers is close to 500 and your package only allows for 2,000

messages, then it is time to consider upgrading to the next higher package.

Remember, if your list of numbers is growing, then you are doing something right.

Don't be afraid to move up to that next package.

When you make that move, it means you have already increased your revenue and are in a

position to increase it even more.