Embed Size (px)
DESCRIPTION
"Thai E-Commerce: Learnings and Trends" by Tiwa York, Managing Director E-Commerce, Sanook Presented at Thailand Satellite 2013 More information: e27.co/echelon
Citation preview
Thai E-‐Commerce: Learnings & Trends Echelon 2013 – Thailand Satellite April 2013
Agenda 1. Brief History of Sanook
2. Quick Snapshot
3. E-‐Commerce Late to the Party
4. P2P Marketplace Slow Start
5. Why AucJons didn’t work
6. Our ShiN to B2B2C
7. Payment Trends
8. Our Mobile Stats
9. Q&A
Sanook Milestones���
An Incomplete History of Thailand E-‐Commerce 2006 2007 2008 2009 2010 2011 2012 1999 2001 2002 2004
Local Classifieds Int’l Classifieds
Direct to Consumer
Daily Deals
Marketplace & Storefronts
Vital Stats Popula'on 69.5M1
Internet Popula'on 25M2
Internet Penetra'on 36%
Mobile Phones 77M2
Mobile Internet (handsets) 14M3
Per Capita GDP (USD) 4,9621
Retail (USD m) 95B4 Sources: 1. The World Bank 2.Truehits.net 3. AIS, Dtac, True 4. Economist Intelligence Unit
Thailand Snapshot
Why has Thailand been slow to the E-‐Commerce party?
• Shopping Culture
• Consumer Trust
• LogisJcs Infrastructure
• Slow Credit Card AdopJon
Feb Feb Feb Feb
2010 2011 2012 2013
13 14 15 17
19 18 16 15
30 34
37 41
Number of PlasYc Cards in Thailand (in millions)
Credit Cards ATM Cards Debit Cards
Source: Bank of Thailand
Why have P2P Marketplaces been slow to start?
Why didn’t C2C AucYons work?
In associaJon with
The 3 Tenets of E-‐Commerce
Value
SelecJon
Convenience
The 4 Tenets of Thai E-‐Commerce
Value
SelecJon Convenience
Trust
Where We’ve Been Where We’re Going
• Brightly Lit Mall • Curated Products • Trusted Merchants
• C2C / B2C – “Flea Market” • Not Curated (Uncontrolled) • Low Trust
Our Shi\ to B2B2C Marketplace
Our Trends in Pament
Date Bill Payment Credit Card Debit Card Counter Services
March 2012 45% 30% 0% 25%
March 2013 34% 22% 2% 41%
Our Mobile Growth…
0%
5%
10%
15%
20%
25%
30%
35%
Jan-‐12 Feb-‐12 Mar-‐12 Apr-‐12 May-‐12 Jun-‐12 Jul-‐12 Aug-‐12 Sep-‐12 Oct-‐12 Nov-‐12 Dec-‐12 Jan-‐13 Feb-‐13 Mar-‐13 Apr-‐13
Dealfish Mobile Traffic %
0%
5%
10%
15%
20%
25%
30%
Jan-‐12 Feb-‐12 Mar-‐12 Apr-‐12 May-‐12 Jun-‐12 Jul-‐12 Aug-‐12 Sep-‐12 Oct-‐12 Nov-‐12 Dec-‐12 Jan-‐13 Feb-‐13 Mar-‐13 Apr-‐13
Sabuy Mobile Traffic %
