32
THE 19 CRITICAL TACTICS TO ENSURE THE SUCCESS OF YOUR MEDICAL MARIJUANA DELIVERY SERVICE BUSINESS The Dispensary Experts: http://www.thedispensaryexperts.c om

The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Embed Size (px)

Citation preview

Page 1: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

THE 19 CRITICAL TACTICS TO ENSURE THE SUCCESS OF YOUR MEDICAL MARIJUANA DELIVERY SERVICE

BUSINESS

The Dispensary Experts:http://www.thedispensaryexperts.com

Page 2: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

1. Dress for Success You may be a hippie. You may not be.

Regardless of how you express yourself in your personal life, you ALWAYS want to present yourself professionally when it comes to business.

Before you go and “suit up”, hear me out. You DO NOT have to wear a suit and tie. Obviously, that’s not friendly on the wallet, and takes away one of the perks of being in business for yourself.

Page 3: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Business casual attire, like khakis and a polo shirt, is a universally accepted professional look, especially for a delivery driver.

If you have employees in your marijuana delivery business, I suggest they all wear the same thing.

This exudes professionalism and solidifies trust from your potential clients. I’d leave the company name of the uniform, though.

Page 4: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

2. Use a professional vehicle.

It doesn’t have to be new or fancy, but it does have to be CLEAN.

You don’t want a vehicle that draws attention to itself. Yes, you are legal but why attract the police if you don’t have to?

Clean, reliable and professional. Keep that in mind when selecting a vehicle to use for your marijuana delivery service. Remember, the image you present is important.

Page 5: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Like I mentioned with uniforms, I would also advise against displaying the name of your weed delivery service on the vehicle.

Sure, those trendy custom-made car wraps look awesome and seem like a great way to advertise, but save your money.

The last thing you need as a new business is to attract unwanted attention, or even worse – lose your weed and hard earned money in a robbery.

Page 6: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

3. Order Business Cards

I would suggest keeping them simple. A plain background with your basic info ( name, company name, phone number, and email address) is all you really need.

If you have a website, you may include that as well.

Page 7: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Even though this is a marijuana business, I would caution against using any symbol, such as a pot leaf.

That symbol and others like it are generally considered unprofessional and may turn away potential clients before you even have the chance to wow them with your product.

Page 8: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

4. Build a Website Creating a website typically won’t cost much,

and you may even be able to design it yourself. Simplicity is the key here.

List the products your marijuana business offers, along with the side effects and health benefits of each one.

Include images and videos if possible. Many websites even suggest what each product may help with.

Page 9: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Although you are providing great information, make sure you clearly state that you are not a medical professional and any medical questions should be directed to a doctor.

Be sure to provide your contact information, Obviously, do not include your address since you are a delivery service and not a dispensary… unless you are trying to attract unwelcome visitors.

Page 10: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

5. Know who you are selling to. Yes, knowing the required information for

each client you interact with is important, but in this case, I’m talking about who you want to sell to: the potential customers.

More and more states are legalizing marijuana or recreational use of marijuana.

However, each state is different, so keep that in mind when addressing every aspect of your marijuana delivery service.

Page 11: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Be aware if what works and what doesn’t in your specific area.

For example, the laid back vibe you offer in California may not appeal to someone looking for a marijuana delivery service in Washington, D.C.

Page 12: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

6. Be On Time! People HATE waiting, especially after they

have paid you and are waiting on you deliver their precious goods.

Be mindful of your schedule and your client’s schedule when promising a delivery time.

With medical marijuana legalization growing, marijuana delivery services are on the rise. Don’t lose a client to the competition because you can’t show up when promised.

Page 13: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

7. Be careful when hiring employees.

Employing a trusted friend or family member is the BEST scenario. Trust is always a key factor when searching for candidates, especially in this business.

If you have to look out side your inner circle, be vigilant. Ask for and call on references from each potential employee. Invest in background checking before hiring anyone.

Remember, each person you hire will be representing you and your marijuana delivery business.

Page 14: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

8. Be Well Spoken Communicating professionally is extremely

important when it comes to interacting with clients.Being well versed in your products is crucial to the success of your marijuana delivery service.

Being knowledgeable about what your competitors offer also goes a long way. Hold the same expectation of your employees.

Your clients will ask questions and you better know the answers. You are the expert, after all!

Page 15: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

9. Use simple yet functional packaging.

How your product is presented to the client isn’t something you should overlook.

Simple, discrete packaging, like brown or white paper bags, are an excellent choice. There is no need to have anything custom made with your company’s name.

A simple label where your client’s name can be printed or neatly written is all you need.

Page 16: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Keep the weed sealed. Let your client know to expect a sealed package upon delivery. This is especially helpful when you have employees driving for you.

Do not let any employees have access to whatever you use to seal the bag.

This ensures that both you and your client feel secure that the product they ordered is what they receive – intact and untampered with.

Page 17: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

It’s great idea to enclose your business card and/or a reorder reminder in each package

to help ensure repeat business.

Page 18: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

10. Advertise Be aware of who your target audience is.

Start by putting yourself in the client’s shoes. How would you find a marijuana delivery service?

Be observant of what similar companies are doing. Are they running ads in the paper or in medical publications?

Are the dispensaries advertising? If so, how?

Page 19: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

It is smart to stay simple here as well. Keep any advertisements professional and respectable.

There may be guidelines and limitations when it comes to advertising marijuana delivery services in your state.

Keep any restrictions in mind when planning your advertising.

Page 20: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

11. Have your clients sign for the products they receive.

This helps to eliminate any disputes after delivery.

How many times have you heard customers in any types of business complain that an order is incorrect, that they were shortchanged, or they didn’t receive their orders at all?

Having the customer verify that the order was received and correct at the time of delivery will ensure that these worries never come into play.

Page 21: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

12. Protect Yourself and Your Products

Think about and carefully plan what precautions you will take when it comes to securing your products, records, and yourself.

A security system for your place of business is a smart investment. The same goes for your vehicle.

It is also important to have security on your computer to protect your clients’ private information. A data breach would be a sure fire way to lose your business!

Page 22: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

13. Be mindful of your appearance.

Image is an important factor for you and your employees.

This should go without saying, but I’ll say it anyway – be sure you and your employees practice proper hygiene.

First impression go a long way in the eyes of the client.

Page 23: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Cover up any tattoos that could be considered disrespectful and offensive. Keep long hair pulled back and out of your face.

Facial hair should be neatly groomed. Keep jewellery and makeup to a minimum.

Any business, including a marijuana delivery service, demands professionalism at all times. It is important not to overlook the little things.

Page 24: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

14. Keep current and complete records.

It is important to maintain an organized workspace and keep up to date on all paperworks.

You never know when the IRS or any other regulatory authority will come knocking at your door .

Page 25: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

A marijuana delivery business can be under intense scrutiny so take the time to be accurate and be detailed when recording client information, invoices, receipts, etc.

You may find it beneficial to hire a professional to assist you.

Page 26: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

15. Comply with all regulations in your state.

Be sure to apply for and obtain ever license you need to open and operate a medical marijuana delivery business.

You will need licenses for your city and state. Some states even require a license for the county or counties you plan to open a pot business in.

Page 27: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Store these in a safe place and make extra copies to keep with you at all times.

It’s a good idea to keep a copy in the vehicle you use in case you get pulled over by law enforcer.

Doing this makes it easy to quickly and legally prove that you are allowed to have marijuana in your vehicle.

Page 28: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

16. Maintain your vehicle.

In addition to its appearance, it is also important to keep your marijuana delivery service vehicle in tip top shape.

Having a reliable vehicle is essential to running your business efficiently.

Page 29: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

Be sure to keep your vehicle in good condition by getting regular oil changes, rotating/replacing tires, etc. Perform maintenance as recommended by your car’s manufacturer’s guidelines.

Make sure to keep records of all repairs and maintenance in your glove box. Keep a copy with all of your other records as well.

Page 30: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

17. Don’t smoke your own product!

This may seem like a no-brainer but I’ll say it anyway because I can’t stress it enough.

Even if recreational pot use is legal in your state or you have a medical marijuana card, find out what the rules and regulations are about supplying weed to yourself.

If you choose to ignore this advice and smoke your own supply anyway, be smart – keep records, and don’t smoke yourself out of business.

Page 31: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

18. Know your competition.

It is important to know what the other marijuana delivery companies are offering. Scope out their costs and services.

You can have a friend with a medical marijuana card get a lot of information for you. Do some research and read reviews online.

Take note of what people like and dislike and use that information to give your weed delivery business an edge over the competition.

Page 32: The 19 Critical Tactics to Ensure the Success of Your Medical Marijuana Delivery Service Business

19. Check out more information our website.

You’ll find more information on how to develop your marijuana delivery business, and tools to help you every step of the way.