The 4 proven marketing systems every business must optimize to maximize revenue growth

The 4 Proven Marketing Systems Every Business Must Optimize to Maximize Revenue Growth

In the next hour, I’m going to teach you how you can dominate your market and take your income to entirely new levels.

Leverage marketing & technology to achieve

maximum results.

95% of Small Businesses

Are missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!

Why?

The competitive landscape for business

has changed dramatically!

And so has the way your customers find and shop for your services/products.

Businesses - small businesses in particular

- have been slow to adapt.

3 Drivers Of Change

SearchSocialMobile

Search

• Easier than ever!• Accessible from multiple devices• Has become the predominant way to find

information, products and businesses

Search92% of consumers have more confidence in info found online than they do in anything from a salesclerk or other source.

(Wall Street Journal, Jan 2009)

Social

• Connecting and sharing opinions with ease• Opinions are highly visible• Search engines paying attention• Content about your business is NOT

created by you!• CONSUMERS ARE THE PUBLISHERS!

Social70% of consumers consult reviews or ratings BEFORE purchasing.

Google Zero Moment of Truth 2011

Mobile• The biggest game-changer• Mobile search = Immediate

gratification• You MUST be present – If not you, your

competitors eat your lunch!

MobileMobile searches have QUADRUPLED in the last year according to Google.

1 in 7 searches are now mobile.

It is easier than ever for consumers to quickly research and compare various products

and services.

The companies that “GET IT” are crushing the companies

that don’t!

The BIG question:

How do you strategically workwith these three big driversof change to make sure you

come out on top?

It means that now more than ever, you need to have a

marketing plan that works!

Simplify the challenge and clarify the approach!

You Must Maximize the Impact of 4 KEY Marketing Systems

R4 Marketing Framework

Reputation

Reach

Resell

Referral


25%growth on their own…

Ignite business growth to

100% or more when

combined!

Reputation

It is easier than ever for consumers to find the feedback of other consumers to help them

make a decision about who to buy from.

70% of consumers…say that the feedback they find online is the #2 factor in making a decision about who to work with/visit/etc.

7 in 10 who read reviews share them with friends, family & colleagues.

(Deloitte & Touche, Sept. 2007)

74% of U.S. consumers…

choose to do business based on online feedback

Everyone is talking…who’s talking about you?

Today, an unhappy customer will tell thousands of their “closest strangers” on the Internet.

Who’s talking about you?

• Customers• Prospects• Competitors• Disgruntled employees• Ex spouses• Former business

partners, investors• Trolls (the permanently

aggrieved)

Who’s talking about you?

Reviews at the center of search

trust recommendations from peoplethey know.

trust unknown users!

trust advertising

(Econsultancy, July 2009, Erik Qualman, Socialnomics)

90%of online consumers




3/30!


Your goal!

5-Star Reputation

CONTRIBUTETo the conversation in a meaningful way.

Why do you need to contribute?• You can’t control what people say about

your company BUT …

• You can make sure you’re adding enough to the conversation to ensure that the ratio of positive to negative is in your favor!

Take ownership of profiles in all of your key directories and networks• Google+ Local

*important*• Yelp• Trip Advisor• LinkedIn• Facebook• Twitter

Publish your own story!• Make your own news• Post on subjects that will help your clients

and prospects• Add social media sharing buttons

Make educational videos and post them to YouTube

Any given video stands about a 50x better chance of appearing on the first page of results than any given text page in the index.

Source: Forrester

Build a review collection system

Collecting referrals should be an ACTIVE and METHODICAL processReviews on a site can boost conversion +20%

(Bazaarvoice.com/resources/stats 'Conversion Results')

http://Bazaarvoice.com/resources/stats%20'Conversion%20Results'

The BIG takeaway

Reputation is now THE FOUNDATION of effective marketing!

It is no longer enough to do good work.

YOU MUST PROACTIVELY DEVELOP AND MARKET YOUR REPUTATION!

Reach

Social media use has grown by712% since 2005.

Reach via Social Media

66% of adult internet users…

access social media. In 2005, this was true of only 8%!

There are 155 million + Facebook users in the U.S.

and over 1 billion throughout the world.

Chances are…

No matter who your target audience is, you can reach them on Facebook.

6 Reasons to Advertiseon Facebook

1. Reach

• 51 percent of Internet users• Variety: huge number of every group• Engage them in a multiple ways

2. Precision targeting

• Location (ZIPs, area code, etc.)• Age and birthday• Education (e.g. Michigan State class of

’05)• Connections• Demographics• Interests• Relationship status

3. Cost control

• Advertisers (you) control how much you spend for each campaign

• Budgets can be very low• Better targeting = less wasted spend

4. Cost efficiency

• Precision = efficiency• FB’s measurability means you can keep driving down your cost per click• Dollar for dollar, there’s no better way to

get the word out with relevancy

5. Simplicity

• Great UI makes setup a breeze• Much easier than Google AdWords• No PPC experience required

6. Interests targeting

• Ads are much more likely to perform better when you target smaller, specific groups of people!

• Display ads to the people who are most likely to be interested in your product or service

• Customize your ad so it’s more appealing to the audience you’re trying to reach

Sponsored Story Ads on Facebook

Sponsored Story Ads Convert users’ activity into ads and

display the ad to friends of the user...

Sponsored Story Ads

• Geared to increase ‘likes’• Tightly fits into how people use

Facebook• Psychographics vs. Demographics

Facebook Sponsored Storieshave an 18% LOWER cost perfan than direct ads.

Source: TBG Digital Test

Facebook Sponsored Storieshave a 53% higher clickthrough rate than direct ads.

Source: TBG Digital Test 2011

The BIG takeaway

Your audience is socially active online!

If you’re not reaching them via Social Media...

YOUR COMPETITORS ARE!

MobileMobile searches have QUADRUPLED in the last year according to Google.

1 in 7 searches are now mobile.

Reach via Mobile

The average user spends anaverage of 2 hours a day on

theirmobile phone.

Almost 66% of Smartphone subscribers admit to sleeping with their phones

Nomophobia: The fear of being out of mobile phone contact

1 in 3 mobile searches are LOCAL.

Reach via Mobile

After looking up a business via mobile…

61% result in a phone call

59% result in a visit

61%

59%

6 in 10 prospects will leave your

site if it’s NOT mobile friendly.

52% of users say a bad mobile

experience makes them much

less likely to engage with abusiness.

Make it as EASY as possible for prospects to consume information about your business on their mobile phones.

AVOID THIS

Your goal:

Mobile WebsiteStandard Website

CONFUSION CLARITY

The BIG takeaway

Consumers don’t want to be disconnected from their phones…

This ‘addiction’ gives you a chance to stay connected to consumers wherever they go.

You have the opportunity to REACH your audience without making them step out of their daily routine.

Resell

Resell via Mobile

• 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used technology device• 25% of all U.S. households have ditched their landlines!

6.1 trillion text messages were sent/received in 2010.

SMS is capable of reaching 91% of the US population.

Resell via Mobile

Source: Telecommunications Union (ITU)

Why Use SMS

• Instant deliverability• Flexible Platform• Instant Opt-in and Opt-Out• High open and conversion rates• Low effort to create (short message, no

html…etc.)

Why Use SMS

• 97% of all SMS marketing texts are opened• 95–98% of text messages are read within

minutes of receipt• 33% of email addresses change on a

yearly basis, but … People are keeping their cell phone number for LIFE

Appointment RemindersSMS reminders can reduce no-shows by 50% or more—which means you can …

Save a TON of money—and put it back into your business (or into your pocket)

Coupons

Mobile coupons are 10x more likely to be redeemed than traditional coupons

Source: Borrell Associates 2010

Geo-targeting

Automatically send text coupons when people are shopping in the vicinity of your businesses

The BIG takeaway

Text messaging is the most popular form of communication among consumers…

Your audience is almost GUARANTEED to get your message with SMS!

BUILD YOUR SMS LIST TODAY!

Referral

The New York Times states…

65% of NEW business comesfrom referrals.

Referrals

Source: The New York Times

41% of businesses count on referrals for over 80% of sales.

Referrals

How can you proactively drive

referrals?!

You need to understand thatgood customer service

doesn’talways equate to referrals.

83% of satisfied customers are

willing to refer products andservice.

Only 29% actually do!

You MUST leverage a referral system.

Word-of-Mouth vs. Referral Systems

Chance PredictableConsistentRepeatable

A methodical process that captures qualified prospects through your association with people.

Referral System

So how do you generate referrals in a repeatable

system?

YOU ASK FOR THEM!

91% of clients would give a referral, but have never been

asked.

It’s as straightforward as…

Incorporating the message into referral cards, postcards, social media, your website – and making sure your happy customers see them!

Requesting Referrals

Print/Mail:

Distribute referral cards and postcards on a structured schedule.


Online:

Incorporate referral requests into contests, coupons and other viral promotions.


Referrals are great, but hard to depend on if you can’t make them predictable.

Design a repeatable system that captures the referral when your customers are thrilled!

Make it easy for them to share you!

The BIG takeaway


Are you doing everything you can to grow your business?

No.Awareness, time, budget

& expertise!

The problem?

The gap between those that “get it” and those that don’t is

widening!

90% realize they...

aren’t growing like they should!

50% realize...

THEY need to make a change.

Only

20% realize that...

being strategic about their marketing is

THE difference.

Only

If you are a part of the 20%...

If you are committed to creating maximum growth

at your business…

I’d like to get to know you and your business better!

Questions?