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Presentation for Integrated marketing communication competition (IMC) on school name; THE ACADEMY
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INTEGRATED
MAKRETING
COMMUNICATION
COMPETITION
Presenters:
SAAD MUNAMIMARIA IQBALAFFIRA JAVEDSYEDA WAJIHARUKHE KANWAL
In the supervision of
MEHWISH ZAFAR
CONTENTS
• Introduction• Vision and mission statement• Strengths• Weaknesses• Competitors• Segmentation• Target market• Positioning
CONTENTS
•Introduction•Vision and mission statement•Strengths•Weaknesses•Competitors•Segmentation•Target market•Positioning
INTRODUCTION
&
STRENGTHS
Low Cost Trained faculty Quality education Well equipped class roomsClean environment Different curricular activities
Availability of capital
WEAKNESSES
• Location• University and school under the same roof
OPPORTUNITIES
• Introduce new campuses• Increase student enrollment• Expansion in different cities • Training and workshops for teachers
THREATS:
• Entrance of new school in area• New strategies of competitors
COMPETITIORS
SEGMENTATION
Geographic Area
Age group Life style Gender
Karachi 3-5 years Montessori
Middle class Male
6-11 years Primary
Upper Middle class
Female
12-16 years Secondary
Upper class Both Male and Female
TARGET MARKET
Geographic Area Sections Life Style Gender
Karachi Montessori and Primary
Upper-Middle Class
Both Male and Female
POSITIONING:
• To Provide high Quality education at low cost.• Best faculty.• Create Leaders.
THANK YOU