Embed Size (px)
DESCRIPTION
Presentation with 2 appendices. Hear two experts within the Affiliate Sphere talk about how to power up your Sales armoury. Nadeem with 10 years experience in the sector who has won pitches often against larger companies for clients including Trinity Mirror (for mirrorcashback.com), Newsquest, Tesco and Virgin Holidays will be presenting on Writing and Presenting Killer Proposals and Pitches. In this must attend session Nadeem will go into detail about how to hit the right buttons to win contracts from big brand advertisers. Topics include; research, client requirements, templates, projections and financials and presentation skills. Meanwhile Grant will be presenting on how Affiliates must influence the key decision makers within the respective online teams. He’ll discuss how you need to ensure you sell your business and the sales benefits to the client and that Affiliates need to promote the efficient use of budget and try to pull budget from other less efficient marketing channels to grow, develop and survive! Topics will include; Talking to the decision makers, selling your services, PPC, SEO & Twitter, Targeting, The importance of regular contact, other RTM's as competition and the risk reward model.
Citation preview
The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
Nadeem Azam
Recent client wins
affiliate marketing
email marketing
search marketing
business development
web design
3
Why Sell Yourself to Advertisers
Affiliate marketing becoming more professional
- Premium networks, agencies and advertisers
- Hidden campaigns
- Higher commissions
- Lucrative RFPs
4
Selling Yourself to Advertisers
Your Sales Armoury
Website
Social Media
Print Literature
Digital Literature
Face-to-Face
5
Website
6
Website
Logo – 99designs.com
Design – do something special
Copy and SEO – you will be judged
Contact – be easily contactable
7
Social Media
8
Social Media
If small business, only maintain one social media presence, otherwise you will probably struggle to update them in the long term
Syndicate via Twitterfeed, Ping.fm, HelloTxt
Be professional – big brands don’t work with people who come across as prats on Facebook
9
Emails
10
EmailsBusiness email address
HTML email
Signature
Correct English
Useful resources:
www.emailsignature.eu
www.emailreplies.com
www.microsoft.com/outlook
11
Emails
12
Digital and Print Literature
PDFs
Powerpoints
Business Cards
Presentation Folders
Stationary (letter headed paper, compliment slips)
13
Digital and Print Literature
PDFs and Powerpoints
Generic Overview – who you are, what you do
Case Study
Proposal
Azam Word template example
14
Face-to-Face Presentation
15
Face-to-Face Presentation
If meet Affiliate Manager in person, they are more likely to work closer with you (and pay you more $$$s)
If based outside South-East England, arrange to come to London once every month or two. Schedule a few meetings
Arrange meetings before/after/during conferences like this one
Print and bring relevant information
Dress one degree smarter than person you are meeting. Shows professionalism and respect
Any questions?
