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Spend 5 minutes. Learn 10 rules. Experience 250% improvement as an effective presenter & persuader
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The Art Of Effective PersuasionSith or Jedi, it works for everyone!
Developed by Fred Then
Ok. Here we go!
Copyright 2012 | Version 1.3b
If you have to present to a boss who looks like this ...
Grrr. So this is the young fool.
… or an audience that doesn’t give a hoot about you ….
Impress us or we will
shoot.
... or when you can’t get people interested in what
you’re saying …
I had no clue what he was
saying.
Sigh.
… it’s enough to make anyone to look for a new career
elsewhere.
Will even workfor Rebels.Help Me!
But you can be very persuasive …
without going over to the Dark Side.
Seriously?
You tell this to me
now?
My name is Fred Then and I’ll share my
“10 Secret Rules of Effective Persuasion”
You’ll be surprised how quickly you can
see improvements, by applying these
principles.
Before proceeding, we’ll have to establish some
simple facts.
HALT
The real secret to being an effective persuader is knowing
what (not who) you are talking to and in what language.
I wish I knew how to talk to her.
I wish he would say what I wanted to hear.
A laptop processes 100,000,000instructions per second.
Our brain processes 10,000,000,000,000,000 instructions per
second.Our Conscious Mind can receive :
2,000 Bits of data per second.Our Subconscious Mind can receive : 400,000,000 Bits of data per second.
So guess who’s really the boss?
My goodness R2, it does seem impressive doesn’t it?
(That’s 10 Quadrillion!)
The Winner!
The common denominator is : Everyone has a brain!
Isn’t that a little
obvious?
Whether you are talking to an audience of 1 or 1,000,
the way to reach everyone is by “speaking” the language of the brain, specifically, the
subconscious mind.Did you know, the Rebel
Steve Jobs was an expert at the language of the brain?
Fred’s 10 Rules can be divided into 3 Categories :
Brain | Emotions | Stories
Ready to do your B.E.S.?
Fred’s Rules For : Brain | Emotions | Stories1. The subconscious rules, the rest follows.2. Convince the brain, not the person.3. Emotion is the secret language of the brain.4. People remember upto 4 new facts.
Fred’s Rules For : Brain | Emotions | Stories5.People choose emotionally & justify
logically.6.Facts alone don’t convince.7.Dis-arm before persuading.
Fred’s Rules For : Brain | Emotions | Stories8. Whatever you have to say, say it in
a story.9. The best stories are personal ones.10.Your audience always wants to
know “What’s In It For Me?”.
Well, that was entertaining. But what does it all mean?
And how do I apply it?
Uh. It’s looks complicated.
Do I need a droid?
Fred’s Rule #1 :The subconscious rules,
the rest follows.
I think I’m being manipulated …
I have you now …
Fred’s Rule #1 :The subconscious rules, the rest follows.Imperial research has shown that our brilliant, logical, conscious decisions actually originate from our unseen subconscious mind. Other research has shown that our subconscious brain activates microseconds before our conscious brain, and not the other way around. The power of persuasion comes from how you can influence the subconscious mind of your audience.
True it is!
Fred’s Rule #2 :Convince the brain, not the
person.
Yes, My Master.
Fred’s Rule #2 :Convince the brain, not the person.The secret to a persuasive conversation to 1 or 1,000 people, is that you appeal to your audience’s subconscious rather than their conscious mind.
Watch the iPhone 4 or the Tiffany & Co ads.Notice that there are no mentions of the product features. (Gee, how do you sell without feature dropping?) Instead the ads tell the story in a language that your subconscious resonates with - inthe language of emotions.
Mmm. Wise these words are.
Fred’s Rule #3 :Emotion is the secret language of
the brain.
Oh Darth, you sure know how to persuade
a Sith LadyUh. Be my date or I’ll
pay you a compliment!
Fred’s Rule #3 :Emotion is the secret language of
the brain.The conscious mind thinks in language, logic and sequence, whereas the subconscious mind thinks in emotions, music and colours. The power to influence comes from our ability to firstly evoke an emotional connection and direct the subsequent response from the subconscious mind.Beware! Both Jedi Masters & Sith Lords use the power of emotions in their speech to subtly ignite the audience’s motivationto take action.
When persuading, speak in emotional terms you must.
Fred’s Rule #3 :Emotion is the secret language of
the brain.In 1972, the Rebel Psychologist Dr. Paul Ekman defined 6 basic emotions that all humans react to :Happiness, Surprise, Disgust,
Sadness, Fear and AngerWhen persuading, couching your argument in these terms ensures an instinctive response, bypassing the critical logical portion of your brain.
Never underestimate the Power of Emotions!
Fred’s Rule #4 :People remember only upto 4
new facts.
Oh damn it. I should have taken
notes.
Imperial studies have shown that our short term memory holds a maximum of 4 new facts per session. Unless they get transferred to our long term memory, we can easily forget. That’s why if Lord Vader asks you to get 6 items from the store, you may forget 1-2 items.What if you have 9 facts to present? Simple! Break them into 3 major themes and have 3 sub-points for each theme. It’s an old Jedi mind trick.That’s also why it’s easier to rememberlong numbers if you break them up!
Fred’s Rule #4 :People remember only upto 4 new
facts
Yes Lord Vader, it is absolutely necessary for me to have these Pom-Poms for our assault. They …uh … boost
trooper morale!
Fred’s Rule #5 :People choose emotionally & justify
logically.
Doesn’t this adage perfectly describe human decision making? You see a new Stormtrooper armour that you like. You think it looks good on you. (You are already emotionally sold at this point).Suddenly you noticed it’s on 30% discount and you coincidently remembered that your only other armour is looking ratty. It is time to get a replacement. Yes! It makes logical sense.When you persuade, FIRSTLY address your audience’s emotional needs.
Fred’s Rule #5 :People choose emotionally & justify
logically.
It’s easy for people to like us. We first scare the c**p out of them.
Fred’s Rule #6 :Facts alone do not convince.
Luke, I am your Father! Noooooo!
It can’t be!
When a fast talking Jawa starts selling you the fantastic specifications of that speeder you were looking at. Guess what happens?Typically, start folding your arms and you’re actively judging him. Your default setting is distrust. And that makes persuasion very hard.Facts are the domain of the Conscious Brain, which rationalizes, evaluates and judges things. Subsequently without an emotional buy-in,anyone will remain unmoved by impressive facts.
Fred’s Rule #6 :Facts alone do not convince
Not moved is your audience by a thousand facts
Fred’s Rule #7 :Dis-arm before persuading
I think you should have applied Rule
#7.Raaaaaooooow!
During the conversation or presentation, people may challenge you. If you rebutt too quickly, your audience will assume that you didn’t “hear” their point of view. This results in people yelling in order to be heard.A simple way to dis-arm this situation is by acknowledging (not necessarily agreeing with) the questioner. Just say : “I understand how you feel …” or “I think you’re right to raise that point ….”. People can live without be right, they can’t stand being ignored!
Fred’s Rule #7 :Dis-arm before persuading
You dare ignore me?
… and that’s how Darth Vader saved me and
why I really love to serve the Empire.
Awwwww. TK421, that’s so sweet it’s fogging up my helmet.
Fred’s Rule #8 :Whatever you have to say, say it in
a story.
I’m telling you kid. A blaster and good story can get you out of any jam.
Every human society tells stories.Every human child learns to trust stories.As adults, we carry the same belief system. That’s why when someone tells a story, we’re likely to suspend our judgment and instinctively trust them. Very persuasive people never rattle off facts and features of a product/service. They tell you stories of how people (like you) struggled & triumphed over odds.And that you can too!Persuasive isn’t it?
Fred’s Rule #8 :Whatever you have to say, say it in
a story.
… and that’s when I realised that we can never trust those Rebel scum!
I’m convinced!
I totally agree!
That’s righteous!
Fred’s Rule #9 :The best stories are personal
ones
Already telling stories but it doesn’t seem to work as well? This tip can change you from an average persuader to a superstar persuader. The secret is that people react to the authenticity of your story. If you relate a personal story, your story will be filled with delicious details that gives it a sincere flavour. The authenticity (and persuasiveness) will also manifest in your tone and body language,which accounts for 70% of human communication.
Fred’s Rule #9 :The best stories are personal ones.
Maybe I’ll lose the helmet &
make eye contact.
Answer ThisWIIFM?
I’m here.Make it worth my
time,Or I’ll Death Star your
ass!
Fred’s Rule #10 :Your Audience always wants to
know“What’s In It For Me?”
2 things you must realise. Firstly, your audience is mostly interested in themselves and they are most attentive during the first 10 minutes. So keep them interested by answering the WIIFM question. Couch what you have to say in terms of a problem that affects them. If the problem doesn’t directly affect them, ask them to step into the shoes of the person facing the issue. Ask them to empathise. Use phases like “Imagine if …” or “Let’s step into the shoes of …”
Fred’s Rule #10 :You audience always wants to know
“What’s In It For Me?”
So, whether you’re in a tight jam ...
… or perhaps it’s that one important
conversation that you want to have with
someone ...
… or maybe you just want to get your message out, hoping for a big
response!
TK 422 receives fan mail for his “Save Alderaan” Campaign
Just remember Fred’s 10 Rules Of Effective Persuasionand you wouldn’t lose your head.
Maybe TK423 should have paid more attention.
We hope you enjoyed watching this Imperial-sanctioned
transmissionbecause it will be your last!
Muhahahahahaha!
Transmission Terminated
Photo Creditshttp://www.flickr.com/photos/bossong/4391907088/
http://www.flickr.com/photos/balakov/sets/72157603412185394/http://www.poac-nova.org/news_uploads/1846/LEGO11-3.jpg
Tim Rice Photos
Like what you saw?Tell me what you think!Email : [email protected] :
Rebel Persuader Evil Persuader Newbie Persuader
Regular Persuader Loyal Persuader Maverick
Persuader
Raaoow! Persuader
Master Persuader
Whiny Persuader
What Kind Of Persuader Are You?
Enjoyed this free fun lesson?Let me know what you think about it!
FaceBook : www.facebook.com/Effective.Persuasion
Email : [email protected]
May The (Persuasive) ForceBe With You!
** Rebel Priority Transmission **To download of all the data schematics,
get your R2 unit to click on this link. Click here to download
Do this quickly, we have to leave the system with the Princess. Vader knows
about us.