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The Art Of Effective Persuasion or Jedi, it works for everyone! Developed by Fred Then Ok. Here we go! opyright 2012 | Version 1.3b

The Art Of Effective Persuasion (The Star Wars Way!)

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Spend 5 minutes. Learn 10 rules. Experience 250% improvement as an effective presenter & persuader

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Page 1: The Art Of Effective Persuasion (The Star Wars Way!)

The Art Of Effective PersuasionSith or Jedi, it works for everyone!

Developed by Fred Then

Ok. Here we go!

Copyright 2012 | Version 1.3b

Page 2: The Art Of Effective Persuasion (The Star Wars Way!)

If you have to present to a boss who looks like this ...

Grrr. So this is the young fool.

Page 3: The Art Of Effective Persuasion (The Star Wars Way!)

… or an audience that doesn’t give a hoot about you ….

Impress us or we will

shoot.

Page 4: The Art Of Effective Persuasion (The Star Wars Way!)

... or when you can’t get people interested in what

you’re saying …

I had no clue what he was

saying.

Sigh.

Page 5: The Art Of Effective Persuasion (The Star Wars Way!)

… it’s enough to make anyone to look for a new career

elsewhere.

Will even workfor Rebels.Help Me!

Page 6: The Art Of Effective Persuasion (The Star Wars Way!)

But you can be very persuasive …

without going over to the Dark Side.

Seriously?

You tell this to me

now?

Page 7: The Art Of Effective Persuasion (The Star Wars Way!)

My name is Fred Then and I’ll share my

“10 Secret Rules of Effective Persuasion”

You’ll be surprised how quickly you can

see improvements, by applying these

principles.

Page 8: The Art Of Effective Persuasion (The Star Wars Way!)

Before proceeding, we’ll have to establish some

simple facts.

HALT

Page 9: The Art Of Effective Persuasion (The Star Wars Way!)

The real secret to being an effective persuader is knowing

what (not who) you are talking to and in what language.

I wish I knew how to talk to her.

I wish he would say what I wanted to hear.

Page 10: The Art Of Effective Persuasion (The Star Wars Way!)

A laptop processes 100,000,000instructions per second.

Our brain processes 10,000,000,000,000,000 instructions per

second.Our Conscious Mind can receive :

2,000 Bits of data per second.Our Subconscious Mind can receive : 400,000,000 Bits of data per second.

So guess who’s really the boss?

My goodness R2, it does seem impressive doesn’t it?

(That’s 10 Quadrillion!)

The Winner!

Page 11: The Art Of Effective Persuasion (The Star Wars Way!)

The common denominator is : Everyone has a brain!

Isn’t that a little

obvious?

Page 12: The Art Of Effective Persuasion (The Star Wars Way!)

Whether you are talking to an audience of 1 or 1,000,

the way to reach everyone is by “speaking” the language of the brain, specifically, the

subconscious mind.Did you know, the Rebel

Steve Jobs was an expert at the language of the brain?

Page 13: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s 10 Rules can be divided into 3 Categories :

Brain | Emotions | Stories

Ready to do your B.E.S.?

Page 14: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rules For : Brain | Emotions | Stories1. The subconscious rules, the rest follows.2. Convince the brain, not the person.3. Emotion is the secret language of the brain.4. People remember upto 4 new facts.

Page 15: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rules For : Brain | Emotions | Stories5.People choose emotionally & justify

logically.6.Facts alone don’t convince.7.Dis-arm before persuading.

Page 16: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rules For : Brain | Emotions | Stories8. Whatever you have to say, say it in

a story.9. The best stories are personal ones.10.Your audience always wants to

know “What’s In It For Me?”.

Page 17: The Art Of Effective Persuasion (The Star Wars Way!)

Well, that was entertaining. But what does it all mean?

And how do I apply it?

Uh. It’s looks complicated.

Do I need a droid?

Page 18: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #1 :The subconscious rules,

the rest follows.

I think I’m being manipulated …

I have you now …

Page 19: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #1 :The subconscious rules, the rest follows.Imperial research has shown that our brilliant, logical, conscious decisions actually originate from our unseen subconscious mind. Other research has shown that our subconscious brain activates microseconds before our conscious brain, and not the other way around. The power of persuasion comes from how you can influence the subconscious mind of your audience.

True it is!

Page 20: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #2 :Convince the brain, not the

person.

Yes, My Master.

Page 21: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #2 :Convince the brain, not the person.The secret to a persuasive conversation to 1 or 1,000 people, is that you appeal to your audience’s subconscious rather than their conscious mind.

Watch the iPhone 4 or the Tiffany & Co ads.Notice that there are no mentions of the product features. (Gee, how do you sell without feature dropping?) Instead the ads tell the story in a language that your subconscious resonates with - inthe language of emotions.

Mmm. Wise these words are.

Page 22: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #3 :Emotion is the secret language of

the brain.

Oh Darth, you sure know how to persuade

a Sith LadyUh. Be my date or I’ll

pay you a compliment!

Page 23: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #3 :Emotion is the secret language of

the brain.The conscious mind thinks in language, logic and sequence, whereas the subconscious mind thinks in emotions, music and colours. The power to influence comes from our ability to firstly evoke an emotional connection and direct the subsequent response from the subconscious mind.Beware! Both Jedi Masters & Sith Lords use the power of emotions in their speech to subtly ignite the audience’s motivationto take action.

When persuading, speak in emotional terms you must.

Page 24: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #3 :Emotion is the secret language of

the brain.In 1972, the Rebel Psychologist Dr. Paul Ekman defined 6 basic emotions that all humans react to :Happiness, Surprise, Disgust,

Sadness, Fear and AngerWhen persuading, couching your argument in these terms ensures an instinctive response, bypassing the critical logical portion of your brain.

Never underestimate the Power of Emotions!

Page 25: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #4 :People remember only upto 4

new facts.

Oh damn it. I should have taken

notes.

Page 26: The Art Of Effective Persuasion (The Star Wars Way!)

Imperial studies have shown that our short term memory holds a maximum of 4 new facts per session. Unless they get transferred to our long term memory, we can easily forget. That’s why if Lord Vader asks you to get 6 items from the store, you may forget 1-2 items.What if you have 9 facts to present? Simple! Break them into 3 major themes and have 3 sub-points for each theme. It’s an old Jedi mind trick.That’s also why it’s easier to rememberlong numbers if you break them up!

Fred’s Rule #4 :People remember only upto 4 new

facts

Page 27: The Art Of Effective Persuasion (The Star Wars Way!)

Yes Lord Vader, it is absolutely necessary for me to have these Pom-Poms for our assault. They …uh … boost

trooper morale!

Fred’s Rule #5 :People choose emotionally & justify

logically.

Page 28: The Art Of Effective Persuasion (The Star Wars Way!)

Doesn’t this adage perfectly describe human decision making? You see a new Stormtrooper armour that you like. You think it looks good on you. (You are already emotionally sold at this point).Suddenly you noticed it’s on 30% discount and you coincidently remembered that your only other armour is looking ratty. It is time to get a replacement. Yes! It makes logical sense.When you persuade, FIRSTLY address your audience’s emotional needs.

Fred’s Rule #5 :People choose emotionally & justify

logically.

It’s easy for people to like us. We first scare the c**p out of them.

Page 29: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #6 :Facts alone do not convince.

Luke, I am your Father! Noooooo!

It can’t be!

Page 30: The Art Of Effective Persuasion (The Star Wars Way!)

When a fast talking Jawa starts selling you the fantastic specifications of that speeder you were looking at. Guess what happens?Typically, start folding your arms and you’re actively judging him. Your default setting is distrust. And that makes persuasion very hard.Facts are the domain of the Conscious Brain, which rationalizes, evaluates and judges things. Subsequently without an emotional buy-in,anyone will remain unmoved by impressive facts.

Fred’s Rule #6 :Facts alone do not convince

Not moved is your audience by a thousand facts

Page 31: The Art Of Effective Persuasion (The Star Wars Way!)

Fred’s Rule #7 :Dis-arm before persuading

I think you should have applied Rule

#7.Raaaaaooooow!

Page 32: The Art Of Effective Persuasion (The Star Wars Way!)

During the conversation or presentation, people may challenge you. If you rebutt too quickly, your audience will assume that you didn’t “hear” their point of view. This results in people yelling in order to be heard.A simple way to dis-arm this situation is by acknowledging (not necessarily agreeing with) the questioner. Just say : “I understand how you feel …” or “I think you’re right to raise that point ….”. People can live without be right, they can’t stand being ignored!

Fred’s Rule #7 :Dis-arm before persuading

You dare ignore me?

Page 33: The Art Of Effective Persuasion (The Star Wars Way!)

… and that’s how Darth Vader saved me and

why I really love to serve the Empire.

Awwwww. TK421, that’s so sweet it’s fogging up my helmet.

Fred’s Rule #8 :Whatever you have to say, say it in

a story.

Page 34: The Art Of Effective Persuasion (The Star Wars Way!)

I’m telling you kid. A blaster and good story can get you out of any jam.

Every human society tells stories.Every human child learns to trust stories.As adults, we carry the same belief system. That’s why when someone tells a story, we’re likely to suspend our judgment and instinctively trust them. Very persuasive people never rattle off facts and features of a product/service. They tell you stories of how people (like you) struggled & triumphed over odds.And that you can too!Persuasive isn’t it?

Fred’s Rule #8 :Whatever you have to say, say it in

a story.

Page 35: The Art Of Effective Persuasion (The Star Wars Way!)

… and that’s when I realised that we can never trust those Rebel scum!

I’m convinced!

I totally agree!

That’s righteous!

Fred’s Rule #9 :The best stories are personal

ones

Page 36: The Art Of Effective Persuasion (The Star Wars Way!)

Already telling stories but it doesn’t seem to work as well? This tip can change you from an average persuader to a superstar persuader. The secret is that people react to the authenticity of your story. If you relate a personal story, your story will be filled with delicious details that gives it a sincere flavour. The authenticity (and persuasiveness) will also manifest in your tone and body language,which accounts for 70% of human communication.

Fred’s Rule #9 :The best stories are personal ones.

Maybe I’ll lose the helmet &

make eye contact.

Page 37: The Art Of Effective Persuasion (The Star Wars Way!)

Answer ThisWIIFM?

I’m here.Make it worth my

time,Or I’ll Death Star your

ass!

Fred’s Rule #10 :Your Audience always wants to

know“What’s In It For Me?”

Page 38: The Art Of Effective Persuasion (The Star Wars Way!)

2 things you must realise. Firstly, your audience is mostly interested in themselves and they are most attentive during the first 10 minutes. So keep them interested by answering the WIIFM question. Couch what you have to say in terms of a problem that affects them. If the problem doesn’t directly affect them, ask them to step into the shoes of the person facing the issue. Ask them to empathise. Use phases like “Imagine if …” or “Let’s step into the shoes of …”

Fred’s Rule #10 :You audience always wants to know

“What’s In It For Me?”

Page 39: The Art Of Effective Persuasion (The Star Wars Way!)

So, whether you’re in a tight jam ...

Page 40: The Art Of Effective Persuasion (The Star Wars Way!)

… or perhaps it’s that one important

conversation that you want to have with

someone ...

Page 41: The Art Of Effective Persuasion (The Star Wars Way!)

… or maybe you just want to get your message out, hoping for a big

response!

TK 422 receives fan mail for his “Save Alderaan” Campaign

Page 42: The Art Of Effective Persuasion (The Star Wars Way!)

Just remember Fred’s 10 Rules Of Effective Persuasionand you wouldn’t lose your head.

Maybe TK423 should have paid more attention.

Page 43: The Art Of Effective Persuasion (The Star Wars Way!)

We hope you enjoyed watching this Imperial-sanctioned

transmissionbecause it will be your last!

Muhahahahahaha!

Transmission Terminated

Page 44: The Art Of Effective Persuasion (The Star Wars Way!)

Photo Creditshttp://www.flickr.com/photos/bossong/4391907088/

http://www.flickr.com/photos/balakov/sets/72157603412185394/http://www.poac-nova.org/news_uploads/1846/LEGO11-3.jpg

Tim Rice Photos

Like what you saw?Tell me what you think!Email : [email protected] :

Rebel Persuader Evil Persuader Newbie Persuader

Regular Persuader Loyal Persuader Maverick

Persuader

Raaoow! Persuader

Master Persuader

Whiny Persuader

What Kind Of Persuader Are You?

Enjoyed this free fun lesson?Let me know what you think about it!

FaceBook : www.facebook.com/Effective.Persuasion

Email : [email protected]

May The (Persuasive) ForceBe With You!

Page 45: The Art Of Effective Persuasion (The Star Wars Way!)

** Rebel Priority Transmission **To download of all the data schematics,

get your R2 unit to click on this link. Click here to download

Do this quickly, we have to leave the system with the Princess. Vader knows

about us.