This slideshow identifies the various locations in which businesses should display yard signs. By only advertising in one place, you’re limiting your exposure, so consider incorporating sign marketing into some of these areas to broaden your market.
- 1. Custom Window Signs, Car Signs & Banners
www.signazon.com
2. The Best Locations To
Display Yard Signs
3.
- Effective marketing requires consistent variety.
4. Customers come from all over, so you cant just advertise in
one place, or youll miss out on potential clients.
- Your marketing cant be too scattered or sporadic or it will
not
register with the viewer or listener.
- Vary your marketing to reach more people, but keep the
variety
constant so that wherever someone encounters your message,
it
makes an impact.
- This principle can be applied to yard sign marketing as well;
use
them in a variety of places, not just one or two.
5. In Front of Store
- Yard signs at your storefront get the attention of
potential
customers and direct them inside.
- Some businesses use metal yard signs in a custom frame for
permanent business identification.
- Less-expensive corrugated signs can also be used to
promote
your current sale or special holiday hours.
6. Around the Corner
- Some customers have trouble finding your location, or they
have
never been to your store but come very close.
- Display signs in and around your shopping center, business
strip,
or neighborhood.
- These can be used as directional signs, showing lost clients
how
to find you.
- Give shoppers in the area a taste of what you have to
offer,
enticing them to come check out your store.
7. Near Target Market
- Display lawn signs around the areas your target market
frequents.
8. Do demographic research to determine a target customer and
then find where he/she lives, plays, and shops.
- By marketing in these areas, youre reaching
highly-qualified
potential customers and encouraging their business.
- Its a smarter way to spend money on yard sign marketing.
