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From CHAOS TO CONTROL Dynamic marketing Concepts that create Business Freedom

The Business Partner Story

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A presentation Business Partner Chicago provides for their clients.

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Page 1: The Business Partner Story

From CHAOS TO CONTROL

Dynamic marketing Concepts that create Business Freedom

Page 2: The Business Partner Story

My Purpose is to Help You…

• Increase Your Profitability

• Build Your Lead Flow

• Get Your Brand In Front the RIGHT

Customers

• Determine the Coaching Program that is

Right For You

Page 3: The Business Partner Story

#1 In Business Coaching

• FSBI brands dominate the business coaching franchise market…

• Pioneers of business coaching with over 24 years of proven experience…

FSBI 33%

Page 4: The Business Partner Story

The United States has over 7.2 million pay-rolled businesses.

98% have under 100 employees. These businesses create 84% of U.S. jobs...

Entrepreneurship is Thriving…

Page 5: The Business Partner Story

Who Will Lead Us…

Page 6: The Business Partner Story

Out of every 100 independently owned small businesses started today…

Source: SCORE 2006 - Counselors to America’s Small Business www.score.org

A small business fails every 3 minutes in North America!

Over 50% will fail in 3 Years!

Over 90% will fail in 10 Years!

Reality of Business…

Page 7: The Business Partner Story

It’s a fact!

– 78% lack a solid business plan

– 73% are being overly optimistic about sales

– 77% are not pricing their products or services properly

– 70% Don’t recognize/ignore weaknesses, don’t seek help

Source: SCORE 2006 - Counselors to America’s Small Business

www.score.org

Out of every 100 independently owned small businesses statistically -

Page 8: The Business Partner Story

Marketing Coaches Reverse This Trend!

A marketing coach mentors entrepreneurs in growing their businesses, so the incremental cash flow more

than pays for their customized education…

Page 9: The Business Partner Story

Can I Be Your Coach for the Next Hour?

Raise your hand if you’re open to being coached over the next hour…

Page 10: The Business Partner Story

Our Proprietary Process

IRRELEVANCEResearch• Market

Research

CHAOSSegmentation• Targeting• Positionin

g• Branding

NORMALIZEMarketing mix• Product• Price• Placement• Promotion

AFFLUENCEImplementation• Execution• Quality• Experienc

e

FREEDOMControl• Monitor• Evaluate• Improve

FIVE STEPS TO MORE CUSTOMERS

Page 11: The Business Partner Story

#1 Tactical Marketing Plan

#2 Unique Selling Proposition & Guarantee

#3 Marketing ROI

#4 Target Market Study

#5 Competitive Marketing Analysis

#6 Brand Audit

#7 Corporate Branding Package

#8 Relationship Marketing Plan

#9 E-Marketing Plan

#10 Event Marketing Plan

#11 Customer Database Development

#12 Social Media Plan

#13 Media Advertising Plan

Our Rapid Impact Strategies

Our Rapid Impact Strategies

Page 12: The Business Partner Story

One-Page Strategic Plan

Page 13: The Business Partner Story

Competitive Market Analysis

Determining your Competitors

Understanding Your Competitors

Development of a system for evaluating a company’s marketing efforts when compared to the primary competition.

Page 14: The Business Partner Story

Target Market Study

Development of a process to more effectively identity leading demographic psychographic and geographic attributes of ideal prospective customers so you can target your marketing toward people who buy.

Page 15: The Business Partner Story

Targeting the Consumer

Page 16: The Business Partner Story

Unique Selling Proposition & GuaranteeDeveloping a Unique Selling Proposition & Guarantee so that your ideal customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest

USP & Guarantee

Page 17: The Business Partner Story

Diffusion of Innovation

Innovators – 2.5%

Early Adopters –

34%

Late Majority –

34%Laggards –

34%

Page 18: The Business Partner Story

NORMALIZEMarketing mix• Product• Price• Placement• Promotion

Tactical Marketing Plan

Relationship Marketing

Prospect Database

Page 19: The Business Partner Story

Relationship Marketing Plan

Development of a plan for driving referrals, strategic partners, various sponsorships and increased network marketing.

Page 20: The Business Partner Story

AFFLUENCEImplementation• Execution• Quality• Experience

E-Marketing Plan

Products and Services

Event Marketing

Page 21: The Business Partner Story

E- Marketing Plan

Development of a plan for optimizing company website, e-mail, organic SEO blogs, newsletters, affiliate programs, social media and ad word campaigns.

Page 22: The Business Partner Story

Marketing Products & Creative Services

• Promotional Items & Awards• Corporate Apparel & Accessories• Printing • Signs & Banners• Tradeshow Displays & Graphics• Graphic & Web Design• Digital Media Production & More!

Page 23: The Business Partner Story

Social Media and E-Marketing

Capitalize on the power of the internet to keep the company in front of current and former Clients and

Customers, and generate new prospects.

Page 24: The Business Partner Story

Event Marketing Plan

Development of seminar and trade show plans, client appreciation events, open houses, and speaking engagements.

Page 25: The Business Partner Story

•Self Packing Displays•Briefcase Displays •Tabletop Displays

• Banner Stands• Large Format Graphics• Imprinted Table Skirts

Trade Show Displays

Page 26: The Business Partner Story

MARKETING MACHINEControl• Monitor• Evaluate• Improve

Marketing ROI and KPI

Brand Audit

Corporate Branding and Marketing

package

Page 27: The Business Partner Story

Brand Audit

Purchase Experience

Post Purchase Experience

Pre Purchase Experience

BRANDPERCEPTION

Development of a comprehensive system of evaluating and calibrating the entire Customer experience and creating the brand that Customers believe in and remember.

Page 28: The Business Partner Story

Marketing ROI and KPI

Develop a process to scientifically measure lead acquisition cost, client acquisition cost, and campaign return on investment.

Page 29: The Business Partner Story

Corporate Branding & Marketing Package

Development of improved logos, graphics, logoed apparel, business cards and stationary (often driven by Brand Audit)

Page 30: The Business Partner Story

Two ways you can go…

Keep trying to improve your business on your own…

Do what every winner does: invest in their own education with the help of a coach…

Page 31: The Business Partner Story

Our marketing and designprofessionals perform as if they were your own in-house team. Creatively driven and cost conscious, you can expect this team to be on time and on budget.

Creative Design

For logos, brochures, postcards, newsletters & more!

Page 32: The Business Partner Story

The highest quality digital prints for postcards, fliers, door hangers, labels & more!

Digital Printing

Fast quotes & turnaround!

Page 33: The Business Partner Story

• TV & Radio Commercials • Promotional & Training Videos• Video for Web• DVD Presentations

Digital Media Production

• CD Business Cards• Web Design & Hosting• DVD & CD Duplication• Email-able Videos

Page 34: The Business Partner Story

We can custom imprint a companies or organization’s logoon over 750,000 types of products!

Promotional Items & Awards

Page 35: The Business Partner Story

Your one Source Re-source for all your Signage & Graphic Display needs! We have the capability to print directly onto virtually any material.

Signs & Banners

Page 36: The Business Partner Story

Next Steps