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@helenhammond www.elephantcreative.co. uk What?! You mean a website won’t do it? The changing face of communications

The changing face of communications

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Presented to the PCC conference on social enterprise, Birmingham.

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Page 1: The changing face of communications

@helenhammondwww.elephantcreative.co.uk

What?!You mean a website won’t do it?

The changing face of communications

Page 2: The changing face of communications

@helenhammondwww.elephantcreative.co.uk

The problem…

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@helenhammondwww.elephantcreative.co.uk

The changing face

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@helenhammondwww.elephantcreative.co.uk

How is this relevant?

• 100 million people• 40%• 75%• 78% • 20% • 3.5 million people• 23 million people• 50%

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@helenhammondwww.elephantcreative.co.uk

• Listening and monitoring• Education• Interactive healthcare• Cost-effective• Crisis tools• Accessibility• Sales and/or marketing• Communicating…• Relationships…• “An online outlet for connecting

people”

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

The golden rules

1. People2. The marketing toolbox 3. Know where you’re going and with

whom4. Two ears, one mouth5. The destination is important6. Show me, tell me, involve me

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@helenhammondwww.elephantcreative.co.uk

And, your point is?

There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?

Robert Francis Kennedy

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

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@helenhammondwww.elephantcreative.co.uk

Don’t be restricted by what I’ve said… make it work for

you.