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The communications economy is profoundly changing and demands new approaches from PR and other professionals

The changing pr economy

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Lessons from the 2012 PRSA Conference, Annanberg Gap VII study and observation

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Page 1: The changing pr economy

The communications economy is profoundly changing and

demands new approaches from PR and other professionals

Page 2: The changing pr economy

The future favours PR

PR budgets are increasing

PR is moving into the C suite

The demand for measurement is on the rise

Bosses will realise their role in communicating reputation

Page 3: The changing pr economy

Trend #1 Social media is baked into communications.PR professionals must:

Know the tools

Be ahead of the trends

Mine and manage the data

Create and manage content across all platforms

Get ahead of trends

Page 4: The changing pr economy

Trend #1 Social media (cont’d)

Use multi-media

Integrate new and old communications

Ever guard reputation

Get ahead of trends

Page 5: The changing pr economy

Trend #2 Old skills are being refashioned:

Internal communications

Change management

Media relations

Crisis communications

Page 6: The changing pr economy

Trend#3 The “social” organisation demands PR and other professionals must

Coordinate more and more information

Model communications and transparency

Synthesize key functions at speed

Lead others into pioneer territory

Page 7: The changing pr economy

The changing communications economy demands more of PR and other professionals

Those mastering the change and those supporting them will win in the new economy

Page 8: The changing pr economy

Keep in touch

Bob Crawshaw+61 0401 063 387

[email protected]@bobcraw