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A holistic approach to rewiring our global economic system into something more human, sustainable and free. Based on the lessons learned from social web technologies.
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THE END OF OBSOLESCENCE
THE WEB AS GROUND ZERO FOR THE POST-CONSUMER ECONOMYby LANE BECKER & THOR MULLER
PREVIEW
I. How We Got Here
II. A New Dynamic
III.Rewiring the System
I.HOW WE GOT HERE
“COLLAPSITARIAN
”
Things are getting better
GOOD NEWS!
precisely because
Things are getting worse
CRASH!BOOM!
UH OH.
350%TOTAL CREDIT MARKET DEBT AS A % OF GDP
• Companies (sell stuff => hire people)
• Employees (get paid, benefits)
• Buyers (want new and improved)
• Debtors (borrow to afford)
• Banks (lend)
• China (lend to lenders!)
• Shareholders (cash in)
• Media (promote the system)
• Politicians (represent the system)
DISPOSABLE CULTURE
HOORAY FOR CONSUMERISM
PLANNED
OBSOLESC
ENCE
LOCK-IN
GROWTH IS EVERYTHING
BIGGER I
S BETTER
AS SEEN ON TV!
THE OWNERSHIP
SOCIETY
THOSE WHO CREATE VALUETHOSE WHO CREATE
THINGS OF NO VALUEText
THOSE WHO MOVE VALUE AROUND
THE GREAT COMPRESSION
VALUE DESTRUCTION AT WORK
OH SHIT! {
“Job Losses Hint at Vast Remaking of U.S. Economy”
http://www.nytimes.com/2009/03/07/business/economy/07jobs.html?hp
HITTINGBOTTOM
REBIRTH
MARCO POLO1254-1325
“BEATUS” MAP
CATALAN ATLAS1375
PTOLEMY90-168
RISE OF THE MERCHANT CLASS
THE AGE OFEXPLORATION
THE RISE OF DEMOCRACY
MANIFEST DESTINY
ASPIRATIONALCONSUMPTION
SPACE RACE
CONSUMERISM
TIME FLIES LIKE A...
II. A NEW DYNAMIC
CH-CH-CH-CHANGES
MARCO POLO REDUX
• Redefine what is imaginable
• Reshape demand
• New relationship to information
THE DIAMOND AGE
The Universal Copymachine
Physics + Culture at the heart of the problem
A THOUGHT EXPERIMENT
Doing More in the Land of Less
THE BUFFALO CULTURE
USING THE WHOLE ANIMAL
THE WHOLE CUSTOMER
Needs
Emotions
Ideas
Expertise
Social Network
Quality Assurance
Engagement
Transactions
6 THEMES OF THE BUFFALO CULTURE
PURPOSEINTEGRATED INTO THE LIFE OF TRIBE
HIDDEN VALUE
...IN THINGS WE USED
TO DISMISS
A MIGRATORY PATH
GATHERINGOF THE TRIBES
CONSTRAINTS BREED INNOVATION
REVERENCE
III. REWIRING THE
SYSTEM
MIRACLE OF THE COMMONS
http://www.flickr.com/photos/africankelli/3373503544/
THE REPAIR CULTURE
THE CURSE OF INNOVATION
THE BLESSING OF INNOVATION
CUSTOMER COMMUNITIES FOR EVERYTHING
AN ECOSYSTEM IS BORN
REPUTATION SCALED
COLLECTIVE REP
TIDY TOWNS
THE LOANERSHIP SOCIETY
UTILIZE THIS!
SUBSCRIPTION MODELS FOR EVERYTHING
PRIDE OF OWNERSHIPVS. STEWARDSHIP
VIRTUAL PRODUCTION
GOODS VS. BETTERS
EFFORTLESS MARKET FORMATION
PLATFORMIZATION OF THE PLANET
NEW METRICS
WATTZON.ORG
GROSS NATIONALHAPPINESS (GNH)
http://www.flickr.com/photos/maniya/541287799/
STAY IN TOUCH ON TWITTER: @tempo
http://www.flickr.com/photos/andrebernardodotcom/2777568621/