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Cash From ClicksThe Future of
eCommerce in a
Socialized Mobile World
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WARNING: This next presentation is rated PG
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Are You The ONE?
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Who are you
dude?
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US Commercial TV Personality
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Please Hold Your
Questions
Till The End???
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WHO THIS TALK IS NOT FOR…
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• Content with “old way”
• Not open to new ideas
• He’s been on eBay since way back when it was just a US site
• Prefers to complain
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...Statistically, NO!
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P.P.C. Created eCommerce
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• What I want• When I want it• The way I want to buy
it
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The New Web Experience Trilogy• Personalized
– Unique results– Location based– Historical (behavior)
• Socialized– Shareable– Easy to consume
• Mobilized– Location based– App Experience
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Interactive Evolution
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The Web Store Walls
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Time to grow up• Competition• eBay
Changes• Industry• Economy
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A low cost solution of high end technology
Why Social Media?
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Social Marketing Is Not A Religion
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The world of Social Media
is enormous!
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That’s Your Facebook Fan Page!
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Over 1600 Social Sites
(in English)
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Objective research Hundreds of test Hundreds of apps Educated Opinion
S.M.a.a.T - Social Media as a Test
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The Dell PC $6.5 Million Twitter Case Study
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Sold $6.5 million On Twitter Worldwide Audience WOW!
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Numbers are in Millions so this is $52,000,000,000
Billion with a B - in Net Revenue
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Pie Chart of Social Media’sContribution to Gross Profits
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Pie Chart of Social Media’sContribution
to Gross Profits
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Perspective is Always Important
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For every $10,000.00 in Dell revenue
Only $1.00 comes from the social media of Twitter
Excuse me?
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The media coverage was PRICELESS!
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Mobile is the FASTEST growing technology in
history!
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Age of Mobile Internet Users
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Where do you access the mobile web?
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Have you ever clicked a mobile advert?
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Would you be interested in coupons sent to your
phone?
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What kind of coupons would you be interested in?
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Mobile Will Devour the PC
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It’s More Than Just Phones
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Big Brother is…• Facebook + Google + Veda • Who, what, where, when, how
much, what turns you on
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The Microwave Oven
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Focused on Technology
Photo by excorne on Flikr
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The SocialMarketing
By ColderICE
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SEO
Brand
UGCCRM
Sales
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The Sales Cycle
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Brand Marketing
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Back To This Dude
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Customer Relationship Management
(CRM)• Extending buyer
lifetime• Increasing buyer
frequency• Personalized
experience
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I know what you are doing as you do it
Social Espionage?
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Social Intelligence
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Plug in from rapportive.com
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User Generated ContentU.G.C.
• Reviews• Kudos• Photos• Feedback• Free and ongoing
focus group
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Review Tools
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Search Engine
Optimization• Blogs• Micro Blogs• Social Bookmarking• Press Releases• Qualified Links• High Ranking Sites• Relevant Content
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Blogging is SEO• Google
loves blogs
• High ranking
• Quick indexing (Caffeine)
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Slideshare
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http://www.youtube.com/watch?v=dP0Oe82t66k
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YouTube is your microsite• Group playlist
by theme• Add tool tips• Link to
internal pages
• Make public• Continue to
create
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How to create good content?
• Research keywords• Talk about the benefits• Do Not SELL! • Focus on the questions• Link to your site on front
and back of video• Post as many as possible
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Australia Exclusive
• WOW• Amazing• Exclusive• Secret• The Formula• How to do it!!!
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Wordtracker
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Follow proper SEO principles everywhere
• Title• Description• Meta Tags
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Syndicate Your Content
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TubeMogal
a single point for deploying uploads to the top video and social networking sites
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Simplify Everything
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Tie Technology to Automation
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• Orphaned at the age of 7
• Married at 14• Had first child
at 17• Widowed at 20• Was losing her
hair
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Mixed in herBath tub
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Economy of FREE
• Sold door to door
• Gave free demonstrations
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Social Network
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• Employed 3,000
• First female to be a self-made millionaire
• Marketing technique used by Tuperware & Avon and others
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John Lawson CEO 3rd Power Outlet Founder ColderICE.com
ColderICE.com
Get My Slides Via Email: [email protected]
Twitter: @ColderICEFacebook.com/ColderICE
Linkedin/in/ColderICE
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