THE FUTURE

presented by

STOREof the brick & mortar

[what retailers need to know]

the shopping experience is

CHANGING

IN-STORE innovation

armed associatesmobile POS

touch screens

mobile-exclusive deals

in-store self pay

in-store mapping

beacons

intelligent lights

in-store analytics

THE NEW CONSUMER

smartphone owners are smartphone shoppers79

BEFORE AFTER

BEFORE THE STORE VISIT

smartphone shoppers use their phones for pre-shopping activities

BEFORE

90

BEFORE

where are they looking?

1

2

3

search engine

retailer’s website

retailer’s app

BEFORE

70shoppers expect stores to be within

5 miles of their location

1 2 3 4 5

BEFORE

when do they buy?

80shoppers searching on mobile

want to buy that same day

BEFORE

where do they buy?

82

shoppers that buy after searching online buy at a physical store

DURING THE STORE VISIT

really?

most likely to use their smartphones for a shopping trip…

DURING

DURING

84smartphone shoppers use their

phones for help while

[inside] the store

DURING

shoppers use their smartphones

to find information INSTEAD of asking a store associate

don’t help me

DURING

76customers

purchase more products based on merchant recommendations in-store

scratch that… PLEASE help me

DURING

mo’ mobile, mo’ money

$

$

occasionalphone use in-store

frequentphone use in-store

frequent mobile shoppers

spend25% more

AFTER THE STORE VISIT

AFTER

what do they want?

93

shoppers will provide

detailed information if they received

customized offers in return

AFTER

why does it matter?

78shoppers buy from a store

more frequentlyif they receive offers tailored to their interests

AFTER

71consumers are more likely to buywhen offers are

where do they wantto receive these offers?

targeted locationto their

what does it all mean?that’s a lot of numbers

keeps your store relevant

mobile…isn’t just a nice to have it’s imperativegets shoppers in your store

keeps them there longermakes them spend morekeeps them coming back

what it all boils down to…

most important mobile capabilities for your store to enable

Search for & select merchandise

Receive/redeem coupons and offers

Create a shopping list

Use barcodes to check price or availability

THANK YOU

pleasecome again