The Graphic and Brand Image Design Process, Simplified

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    21-Nov-2014

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After years of consultations, brand design research and concepts, proofs, revisions and final design phases, we just about have the routine down. Here is a quick preview of our basic 'design process' at our Southern California Studio, Dandyline Designs. Let us know if you have any questions. You can find us at dandylinedesigns.com or visit our studio in Ventura, California.

Transcript

  • 1. The Design Process

2. The Initial Consultation TARGET AUDIENCE Age Gender Location Needs Interests MESSAGE Beyond BUY THIS! Photo credit: Google Images / Unknown Photographer 3. TECHNICAL DETAILS Print Material/End Result Specs Color Profiles Fonts BUDGET Honesty is always the best policy continued The Initial Consultation Photo credit: Google Images / Unknown Photographer 4. The Proposal & Contract PROPOSAL & TIMELINE Project Outline Recommendations Client Check-List CONTRACT Photo credit: Google Images / Unknown Photographer 5. Brainstorming & Research Photo credit: Google Images / Unknown Photographer 6. Feedback & Revisions FEEDBACK Dont worry about hurting our feelings REVISIONS Until you are 100% happy! Photo credit: Google Images / Unknown Photographer 7. TAKE FLIGHT!!! Photo credit: Google Images / Unknown Photographer 8. ACTUAL CLIENT SAMPLE Samples provided to us from the client. Some initial concept designs. With tweaks & revisions, we reached this and finalized the brand image with a tagline and color variations. 9. ACTUAL CLIENT SAMPLE (carrying branding throughout all marketing pieces) 10. ACTUAL CLIENT SAMPLE (carrying branding throughout all marketing pieces including the website) 11. ACTUAL CLIENT SAMPLE (carrying branding throughout all marketing pieces including social media) 12. Questions? Contact us today: info@dandylinedesigns.com or 805-628-7666 921 E. Main Street, Suite I, Ventura, California 93001