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There are a lot of misconceptions about app marketing, and making it big on the App Store in general. This presentation focuses on the hard trough about mobile app marketing. OVERVIEW APP DISCOVERY STATS BUILD UP TIPS GOOD PR ICONS APP STORES OPTIMIZING PUSH FREE vs. PAID OTHER GOOD STUFF
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Top Active Applications Count By Category
*Games 152,032 (16.90%)
Education 97,116 (10.80%)
Entertainment 78,700 (8.75%)
Lifestyle 73,707 (8.19%)
Business 62,659 (6.97%)
Bottom Active Applications Count By Category
Social Networking 17,892 (1.99%)
Food & Drink 15,873 (1.76%)
Navigation 12,960 (1.44%)
Catalogs 4,570 (0.51%)
Weather 3,780 (0.42%
http://bit.ly/mYcmTz
148apps.bizhttp://bit.ly/WR1PvO
http://bit.ly/GInjpq
Appfigures.comFlurry.com
If you’re going to do only one thing, optimize your app name.
iTunes lets you change when you release an update, Google Play and Amazon allow you to continually edit your titles, descriptions, and categories.
When it comes to mobile app marketing, your greatest weapon is another app.
Clear Sky Apps – A Tel Aviv based company of 7 employees who’ve focused primarily on the Health and Fitness category in the App Store
ClearSky Apps
Pocket Gems, the developers behind Tap Pet Hotel, Tap Paradise Cove, Tap Campus Life, Tap Zoo, and other similar apps.
They're all basically built their lineup of apps around the same framework
ClearSky Apps
World event related apps are annoying, but hey, they work! At worst, you’ll have an extra marketing tool.
applifier.com
appoxee.com