1. Kevin Welman@kevin_welmanImportance ofstorytelling andauthenticleadership

2. Talking is the natural way to dobusiness. Writing is great forkeeping records and putting downdetails, but talk generates ideas.2T. Boone Pickens 3. 3Quick, think of a goodstory 4. 4Stories are more powerful than ever We are drowning in information Personal stories feel real Stories capture people on an emotional level Stories are memorable. People forget facts. 5. 5Is storytelling a right?Or a duty 6. 6To tell a great story Know your industry Know your business strategy Know your communications strategy Know your messages and your proof points 7. 7Authentic memorablestories 8. 8 9. 9Elements of a good story A clear beginning and end Clear message Its authentic and personal Its relevant Engaging drama or tension 10. Authentic leaderscommunicateconfidence andcontrol, purposeand passion, trustand connection.10 11. But they have onething in common.11 12. 12 13. Do you know your why?13 14. 14If you dont how can youexpect your team to? 15. 15When is itokay to useemail??More effectivecommunication 16. 16 Listen first Be interested Ask questions Show enthusiasm Learn Importance ofauthenticityBecoming an Effective Communicator 17. 17 18. The single biggest problem incommunication is the illusion thatits taken place18George Bernard Shaw 19. The art ofcommunication is thelanguage of leadership.Thank you