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The keys to impactful CSR reporting
Our presenters
THE KEYS TO IMPACTFUL CSR REPORTING
Steve Greenhalgh Managing Director,
CSR Strategy
Nathan Dalechek Trainer
Importance of CSR reporting
• CSR reporting and data provide proof to your stakeholders that you are engaged in social responsibility.
• Consumers expect corporations to report upon their CSR activities.
• Even if you don’t publish your data, your company is still rated and covered by the media.
• Your data assists other entities in determining the importance of CSR and how we are working together to accomplish global goals.
THE KEYS TO IMPACTFUL CSR REPORTING
What data should you be tracking?
THE KEYS TO IMPACTFUL CSR REPORTING
Three key traditional metrics
1. Total dollars raised
2.Employee participation rate
3.Volunteer hours
Determine success (without data)
THE KEYS TO IMPACTFUL CSR REPORTING
1. Define what’s important to YOUR company
2.Focus on outcomes, not just numbers
Going beyond the data: Is your program a success?
THE KEYS TO IMPACTFUL CSR REPORTING
1. Does the media and external entities recognize your company for your CSR involvement?
2.Are your employees bragging about your activities on social media?
3.Do you programs positively impact employee retention & recruitment?
4.Have you noticed an increase in employee satisfaction?
Going beyond the data: Is your program a success?
THE KEYS TO IMPACTFUL CSR REPORTING
5. Are you creating strategic partnerships with key charities?
6. Do your engagement programs support your employees’ personal passions & interests?
7. Are your CSR objectives clear & communicated throughout the company?
8. Is CSR & employee engagement embedded within the culture of the company?
Global reporting trends
FORTUNE
EMPLOYEES
Average global CR reporting rate
nonprofits
THE KEYS TO IMPACTFUL CSR REPORTING
73% 56%of companies include CR data
in annual reports
69%of companies surveyed in the
Americas used the GRI guidelines as a standard
Asia Pacificmost popular region to report
on CR
* data collected from the KPMG Survey of Corporate Responsibility Reporting 2015
What does success look like according to industry metrics?
FORTUNE
EMPLOYEES
nonprofits
THE KEYS TO IMPACTFUL CSR REPORTING
Employee participation rate
Payroll deduction campaigns 35%
Matching gift programs 10%
Volunteer programs 33%
Dollars for doers 3%
CSR reporting best practices
THE KEYS TO IMPACTFUL CSR REPORTING
1. Balance statistics with story-telling
2.Report using a sustainability reporting standard such as GRI
3.Put a face to your company
4.Be authentic & hold yourself accountable if you don’t meet your targets
5.Highlight future goals & report upon progress toward current goals
6.Address industry challenges
7.Keep in mind all the audiences your report addresses
Communication is key
THE KEYS TO IMPACTFUL CSR REPORTING
• Without clearly communicating your CSR activities, noone will know what you are up to
• Determine your CSR story and make sure it corresponds with your core business
• Be strategic about which CSR stories you share publicly
• Use social and traditional media to disseminate your data
Reporting demo
THE KEYS TO IMPACTFUL CSR REPORTING
Interested in seeing a demo of our reporting tool?
Email us: [email protected]
Steve GreenhalghManaging Director, CSR Strategy [email protected]
Nathan DalechekTrainer [email protected]
