The Mobile Connected Restaurant

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The Next Communication Channel:Mobile Marketing and Beyond

The Rise of the Mobile Connected Restaurant

55% of Americans between 18 and 24 years old have used a mobile phone to aid in their shopping process in the last year.- Retrevo Research Group, 2.11.10

According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately

160,000,000 people, will have used their mobile devices to download coupons

and make online purchases.- CNN.com, 8.13.09

WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS

WHENEVER YOU WANT, WHEREVER THEY ARE

Connect with Your Potential ClientsExactly When You Want

And Right When They are Hungry!

FREE Appetizer Next Visit

Text SYLVAN to 72727

Sylvan

72% of Americans text message across all demographics

67% of customers would like to receive mobile alerts or reminders

Twice as many people Text Message than own a Television set

82% of Americans do not leave the house without their cell phones

50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009

“Text Call to Action”

Text SYLVAN to 72727 to Receive FREE Appetizer Next Visit

SYLVAN 72727

KEYWORD

(CHANGES)

SHORTCODE(STAYS THE

SAME)

TEXT MESSAGING 101

To: 72727

MSG: Sylvan

When client texts,They are entered

Into the database!

Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!

Instantly Deliver:• Pictures• Coupons• Links to Website• And more

Instantly Deliver:• Video• Your Commercial• A Demonstration

Instantly Deliver:

A Mobile LandingPage.

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!

See 3 Secret StylesYou Need to be Wearing!

Text OUTLETTo 72727

Get the Instant Video

Mobile Integration

TraditionalMedia

Media IntegrationMaximum Results

Industries range between 4-13% redemptions on Mobile offers/ coupons,

Quantifiable Return on this direct media!

Investment to send 1000 messages to Database? $45ROI on 40+ Customers walking in for Lunch or Dinner?

$10 average ticket? $400

1,000 Customers

4% Conversion on Promotion

Average Transaction

Extraordinary Results

3 Components to Database Building

1. Point of SaleWe consult to create engagements to interact with your current9-20 customers per day and get them into the Mobile database.

2. Add the Mobile “Opt-in” Option to your current Website

Options to capture online traffic into the Mobile database from the web

3. Traditional Media (capture new clients)Add the Mobile Call-to-Action to

every Advertisement; print, radio,coupon, event, TV, etc.

The Mobile World 101

To: 72727MSG: MAMA

Opt-IN Strategies

Flyer/Coupon delivered with every receipt:

Enter for a chance to WIN Free Panchero’s For an Entire Year!

Text BURRITO to 72727 for your chance

FREE Burrito Next visit! Text PANCHERO to 72727

Instant Response: Free Burrito w/ purchase of $12 or more next visit.

Text QUESO to 72727Get an Instant text-coupon right back to your Phone. Not valid with any other offers,Show message to redeem, msg and data rates May apply.

Panchero’s: Free Chips and Queso next visit w/ purchase of any Burrito. Show msg to redeem exp. 10.31. code 745xlt. Reply STOP 2end

Capture Web Traffic into Database!

Beauty Brands Secret Sale!

Text BEAUTY to 72727to find out when….

Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end

Enter Mobile NumberDonate NOW!

Send to my Mobile PhoneEnter mobile number

Text BASEBALL to 72727for $30 OFF

Smart Updates?Smart Savings?

Text SMART to 72727

$2,000 Rebate Today

Text FORD to 72727

Our Menu Right to Your Phone!Just Text OVERSTUFFED to 72727

Plus Get Your Instant Coupon Right to Your Phone!

AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014Tel: +1 (816) 589-3939 | Email: [email protected]

Timely Promotions = Higher Redemption Rates

Mama DeLuca: Free Cheese stix w/ purchase of any Large Specialty this week only, exp. 3/11, Reply STOP 2end

Mama DeLuca: Weekend Special, $9 Premium double stuffed w/ purchase of any Sub. Exp. 4/1, show message to redeem Reply STOP 2end

Mama DeLuca: $2 OFF any Pizza Delivered right to your door all weekend through Thurs 3/21. 1(922)365-5885 Reply STOP 2end

Delivering Coupons, Reminders, and Offers at exactly the right moment!

Putting the Offers Right in the Hand of your Current and Potential Customers!

= More Transactions per Month


Panchero’s: Facebook Exclusive photos of in-store munchers. Could be you, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit

You are entered for a Chance to WIN Burrito’s for a Year. Reply w/ your email for An additional entry now

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit

• Increase Social Network Followers

• More Transactions per year

• Capture Email

• Support Causes

Promotions Match Organization Objectives

Burrito

http://xmaschilis.wap/


Promotions Match Organization Objectives• Click through for locations,

menus

Coupons and more…

Panchero’s new Hilarious commercial! Check it out and forward to friends!http://youtube.com/panch STOP 2quit

Panchero’s Lunch specials start right now, click to order right from your phone. see you in a few.http://panchero.wap/ordeReply STOP 2end

• Increased Transactions


Database MarketingEvery Month a New “Suggested” Promotional

Calendar would be sent to all Franchisees!

These Promotions would encourage uniformity of messaging, increases in email database, social networks, and primarily transactions and revenue!

Redemption Rates on these mobile Offers range between 7-14%.

Mama DeLuca: An incredible one-time offer, reply to this with your email and we will deliver it to you! Reply STOP 2end

One System

Mazzio’s Facebook ONLY special!! Like us today for

even more VIP treatment! reply STOP 2quit

Advantages Include:• User Manuals and best practices for ALL• Consistency of Messaging• Wholesale Pricing• Profit for Corporate on each Message!

• Unlimited Databases• Individual Databases per store• Increase Social Media Followers• Email database growth

Additional Options and Benefits

Full-Service Social Media Individual Store DatabasesOf Employees

Someone calls in sick, instantly requestSomeone to call in to replace them.Corporate wide communication instantly!

Text-2-Order

Smart-Phone App

The Revenue ScalesLocations Opt Ins Per Day

Promotions Per Month **Edit rows 2 and 4 to change the graph

3 12 3Redemption

RateAverage Transaction Cost Per Text

4% 18.00$ 0.045

Months 1 3 5Annualized Increase

in Volume

Opt Ins 1080 3240 5400

Redemptions 129.6 388.8 648

Cost 145.80$ 437.40$ 729.00$

Profit 2,187.00$ 6,561.00$ 10,935.00$ 94,041.00$

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Don’t Take My Word for it…

100 of Your Clients

Tell them to Follow you on FB?33%

Tell them to fill out some paperTo get their email?

37%

Tell them to Text?72%

Where do you want to beto provide the best Results

for your customers?

ContactMobile Marketing Business Coach

P.O. Box 21533Winston Salem, NC 27120

www.mobilemarketingbusinesscoach.com

Mel SchlesingerP. 336.777.3938

E. [email protected]

http://www.mobilemarketingbusinesscoach.com/