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Today's fastest-growing, most profoundly impactful companies are using a completely different operating model. We refer to this model as The Responsive Operating System, and we think it'll change the world.
THE OPERATING MODEL THAT IS EATING THE WORLD
2004 2013
GOOGLE SEARCHES OVER TIME
NETFLIX
BLOCKBUSTER
TODAY’S DOMINANT VIDEO SERVICE IS A DIGITAL COMPANY.
2004 2013
GOOGLE SEARCHES OVER TIME
ITUNES
TOWER RECORDS
TODAY’S DOMINANT MUSIC SERVICE IS A DIGITAL COMPANY.
TOP PERFORMING AUTO STOCK? DIGITAL COMPANY.
DIRECT MARKETING, GAMING, RECRUITING, TELECOM, AND RETAIL? !
DIGITAL COMPANIES.
TODAY’S FASTEST GROWING, MOST PROFOUNDLY IMPACTFUL COMPANIES ARE USING A COMPLETELY DIFFERENT OPERATING MODEL
A new value set.
THE RESPONSIVE OPERATING SYSTEM
LEARNINGOPEN
LEAN
VISIONARYVS. COMMERCIAL
EMERGENTVS. CONTROLLED
VS. SUSTAININGVS. CLOSED
VS. LARGE
Expressed across multiple dimensions of an organization.
PURPOSE PROCESS PEOPLE PRODUCT PLATFORM
VISIONARY
vs. COMMERCIAL !!
Responsive companies approach their work with a long-term, ambitious view to everything from employee experience, to market position, to impact.
LEAN vs. LARGE
!!Responsive companies have a bias toward simplicity and leanness,
in service of speed, understanding, and resourcefulness.
LEARNING
vs. SUSTAINING !!
Responsive companies focus on learning and improvement as their primary driver in operations and innovation, as opposed to preserving/protecting status quo.
EMERGENT vs. CONTROLLED
!!Responsive companies accept the idea that things should be fluid,
– that they should serve the business based on circumstance, and that what works will shape/reveal itself.
OPEN
vs. CLOSED !!
Responsive companies favor highly networked configuration resulting in increased transparency and information flow, for both internal and external audiences, partners, and communities.
ADVENTURES IN OS TRANSFORMATION
