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Many companies and ad agencies look to the same solutions for their marketing problems. But they also overlook a key component to spreading their ideas and promoting their products.
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What most
peoplethink
about your
business
The Overlooked
Marketing Edge
Dustin Staiger
He who has a thing to sellthen goes and whispers in a well,is not as apt to get the dollaras he who climbs a tree and hollers.
HOLLER LOUDER!!!!!(especially car dealers.)
sendIn theclowns
How did you hear about us?TV
RadioNewspaperDirect MailBillboard
Other
Direct Mail48%
Word of Mouth71%
Percentage influenced by
Source: Advertising Age 11/17/03
Television17%
You say,“I can’t control it.”
You say,“I can’t control it.”
You’re right.
Influence it.
"Ideas and products and messages and behaviors spread just like viruses do.”
Malcolm Gladwell, The Tipping Point
1. Target YOUR trendsetters.
…not the crowds
2. Build a better baton.
http://e.staples-deals.com/content.asp?wci=version&wnd=0&status_id=4611513700_73148130
Broken Baton
Bad Baton
Better Baton
3. Create community.
4. Keep your word
Keeping promises. Even though the Net is here and it's real, that doesn't mean that the laws of business
have been suspended forever.
And those two words capture the best of what
we've learned for four hundred years.
Do what you say you're going to do and the rest is
a lot easier.Posted by Seth Godin on February 07, 2005
Types of WOM
Customer Evangelism
Permission Marketing
Viral Marketing
Grassroots Marketing
Citizen Marketers
Co-Creation
Referral Programs
Cause Marketing
Brand Blogging
Best books on WOM
He who has a thing to sellthen goes and whispers in a well,is not as apt to get the dollaras he who climbs a tree and hollers.
He who has a thing to sellthen goes and whispers in a well,is not as apt to get the dollaras he who climbs a tree and hollers.But he whose idea is spread by manyIs probably kicking your company’s fanny.
Get others to holler for you.
beyondagency.net thepeoplebrand.com/blog
