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The Problem is Not the Problem Harry Max, VP Product & Design Jim Meyer, VP Product & Development Rackspace Hosting

The Problem Is Not The Problem

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The greatest lesson I ever learned was this: I am a Problem Solver. Problem solvers look for (and often find) problems even when they don't exist. The real problem is that most "problems" are not, in fact, problems. Without a simple framework to help us categorize different kinds of problems, what tends to happen is that people try to "solve" problems or "fix" things they think are broken when they would be better served by first understanding the problem's true nature. Rather than framing everything as a problem which, by definition, can be solved, it's essential to sort problems into the right bucket because some problems don't need to be solved, some get worse when we try to solve them, and others are simply too big to treat them as solvable. http://schedule.sxsw.com/2014/events/event_IAP24159

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Page 1: The Problem Is Not The Problem

The Problem is Not the Problem

Harry Max, VP Product & Design!Jim Meyer, VP Product & Development!!Rackspace Hosting

Page 2: The Problem Is Not The Problem

#sxrackspace

There’s no sense in being precise when you don’t even know what you’re talking about.

John von Neumann

Page 3: The Problem Is Not The Problem

#sxrackspace

I’m a problem solver.

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#sxrackspace

You’re a problem solver.

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#sxrackspace

It’s what we do.

Page 6: The Problem Is Not The Problem

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#sxrackspace

Let’s unpack that.

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“The problem is …” is problematic.

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#sxrackspace

We go looking for problems.

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#sxrackspace

Sometimes we make the problem.

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Most of the time, we don’t realize what the problem really is.

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Repairing vs. Creating Value

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#sxrackspace

Repairing vs. Creating Value

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The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

lEp

ic

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

lEp

ic

Issue

Problem

Predicament

Quagmire

Potential!Disaster

ELE

Dilemma

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

lEp

ic

Issue

Problem

Predicament

Quagmire

Potential!Disaster

ELE

Dilemma

By definition, problems can be solved

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

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Issue

Problem

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Quagmire

Potential!Disaster

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Dilemma

Dilemmas require you to choose

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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Dilemma

Issues may need to be addressed

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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impa

ct

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Problem

Predicament

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Dilemma

Predicaments are problems that!can’t be solved, by definition

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

lEp

ic

Issue

Problem

Predicament

Quagmire

Potential!Disaster

ELE

Dilemma

Quagmires are predicaments that!get worse as you try to solve them!

Page 21: The Problem Is Not The Problem

#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

lEp

ic

Issue

Problem

Predicament

Quagmire

Potential!Disaster

ELE

Dilemma

Potential disasters are scary

Page 22: The Problem Is Not The Problem

#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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ct

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Potential!Disaster

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Dilemma

Extinction level events, if they !come to pass, end it all.

Page 23: The Problem Is Not The Problem

#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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impa

ct

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Dilemma

Solve

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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e of

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ct

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Solve Manage

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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e of

impa

ct

Trivial Brutal

Smal

lEp

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Issue

Problem

Predicament

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Potential!Disaster

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Dilemma

Solve Manage Mind

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

lEp

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Issue

Problem

Predicament

Quagmire

Potential!Disaster

ELE

Dilemma

Solve Manage Mind Plan

Page 27: The Problem Is Not The Problem

#sxrackspace

So, where should you focus?

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

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Solve Manage Mind Plan

START HERELess effort, !more impact

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#sxrackspace

The Problem is Not the Problem

Difficulty to solve

Scop

e of

impa

ct

Trivial Brutal

Smal

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Problem

Predicament

Quagmire

Potential!Disaster

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Dilemma

Solve Manage Mind Plan

WORK ABOVE THE LINE

Things down here are lower impact

Page 30: The Problem Is Not The Problem

#sxrackspace

There’s no sense in being precise when you don’t even know what you’re talking about.

John von Neumann

Page 31: The Problem Is Not The Problem

#sxrackspace

The problem is not the problem.