The Project UT, 2008 Service Organization

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Stand-alone PowerPoint Presentation for direction the communications aspect of The Project annually.

Text of The Project UT, 2008 Service Organization

  • 1.The Project: Public Relations An outline for creating themes and logos, web presence, promotional ideas, and awareness on campus {The following slide is a comprehensive flow chart for Public Relations that is broken down in later slides. Feel free to add onto them as you see fit.} 2007 Doug Farmer: The Project [email_address]

2. Project PR Steps Define Projects goals, objectives, purpose Brainstorm Theme, tag line that fit objectives/purpose Develop logo for promotional materials Gather media, content for sites List questions students might ask Create site, MySpace, and Facebook 1) Theme Creation 2) Web Presence 3) Campus Presence Decide on mix of promotional materials Compare prices of promotion ideas to the current budget Order promotional items, top priority first Create timeline from Promotions 2007 Doug Farmer: The Project [email_address] 3. First: Theme Creation The purpose of The Projects theme, why frats can use corny logos, and why The Project cant afford to 2007 Doug Farmer: The Project [email_address] Define Projects goals, objectives, purpose Brainstorm Theme, tag line that fit objectives/purpose Develop logo for promotional materials 4. Purpose of the Theme The Project is a brand. Every year theres a different theme/product line. Our goal is to bring new volunteers in AND build awareness and recognition into the Project name. More on Theme creation can be found in Appendix A. Coke vanilla cherry zero diet classic The Project 2004 Theme 2006 Theme: Highway to Help 2008 Theme: LOVE 2005 Theme 2007 Theme: 007 Step 1 :Define objectives Step 2: Brainstorm Step 3: Logo time! 5. What Makes a Good Theme

  • Fits The Projects purpose.
  • Descriptive/informative tag lines.
  • Doesnt over-shadow The Project
  • Although it seems like a list of steps can stifle the creative flow, its good to create a structure to start off with. Creativity flows within limitations.

Step 1 :Define objectives Step 2: Brainstorm Step 3: Logo time! The challenge we marketers face is the issue of Congruence. The style a brand displays when attracting customers must be congruent with how customers interact with the brand during all touch-points. - Skyon, Brand Autopsy Blog 6. Why Frats Have Corny Shirts

  • The Project:
    • Shirts used torecruitvolunteers
    • Not very well known
    • Students arent looking for us
  • Frats/Sororities:
    • Shirts are for fun and usually entail parodies of popular logos
    • Greek organizations are well known
    • Students actively seek them

Step 1: Define objectives Step 2: Brainstorm Step 3: Logo time! 7. 2008 Example: LOVE

  • Heres how the 2008 theme was born:

Step 1 : Define objectives Step 2 : Brainstorm Step 3 : Logo time!Objectives:Start out with the important stuff. The Project means a lot of different things to a lot of different people. Students see it differently than the recipients so try to think about The Project through the eyes of someone living in the area. Renovate, create hope, build for the future, communicate, learn,connect. Things like that. Connect :Our chairs eventually decided to focus on the connection aspect for brainstorming. At this point anything goes. Its helpful to bring any pictures you think are good metaphors for the objective you chose. One we included was a picture of handshakes. We settled on connecting in order to spreadLOVE. LOVE:Its a free-for-all at this point. Ideas can come from anywhere. Luckily we remembered the Beatles song about love and started basing the promotions off that. Songs like this are good as well as movie themes, books, whatever. Anything that has to do with the Theme. The logo should always include Project to make sure people know whats going on. 2007 Doug Farmer: The Project [email_address] 8. Second: Web Presence Providing a path from promotional materials to websites and, finally, registration Gather media and content sites List questions volunteers will have Create site, MySpace, and Facebook 2007 Doug Farmer: The Project [email_address] 9. Possible Questions

  • Make a list of possible questions volunteers and team leads will have. Each will have a few slightly different ones.
  • Information:
    • Time commitments
    • Meeting times
    • Volunteer/Team lead ratio
    • Location of sites
    • Event time/date
    • What to bring
    • Signing up
    • Will it be safe
    • Who benefits
    • Whos in charge
    • Who are the chair members
  • From the year before:
    • How many turned out
    • Before/After pictures
    • Who did it help
    • News coverage
  • Include:
    • Random Facts
    • Quantifiable results
    • Last years videos
    • Testimonials
    • Interviews of Chairs
    • Who will be recording the event

Gather media and content List questions Create websites 10. Content and Media

  • Gather all of the necessary content and information to be placed on the website, Facebook, and MySpace.
    • Video of the prior years
    • Before and After pictures
    • Testimonials from prior year
    • Interviews of Chair members
    • Logo, picture of flyers

Gather media and content List questions Create websites 11. Create The Websites

  • First: sign up for an email address for The Project. G-mail will work as long as someone is checking it periodically. The email address will allow you to sign up for the social networking sites.
  • Speak with the SOC about creating the Website. The price is $10 a month the maintain the website.

Gather media and content List questions Create websites 12. Create The Websites

  • Time commitments
  • History
  • Sign up info
  • Responsibilities
  • Meeting Times
  • Site Locations (Map)
  • Safety concerns
  • Who benefits
  • Whos in charge
  • Chair members
  • Testimonials
  • Random facts
  • Quantifiable results
  • Before/After pictures
  • Video of year before

Project Site Facebook MySpace

  • Time commitments
  • Sign up info
  • Site Locations (Map)
  • Who benefits
  • Chair members
  • Random facts
  • Before/After pictures
  • Description of Theme
  • Time commitments
  • Sign up info
  • Site Locations (Map)
  • Who benefits
  • Chair members
  • Testimonials
  • Random facts
  • Before/After pictures
  • Video of year before
  • Video interviews of chair members

Gather media and content List questions Create websites 13. Web Link Layout Gather media and content List questions Create websites Below are the sites and the direction of links between them. MySpace and Facebook will link to each other and provide links to the website and registration. The website will also link directly to registration. Registration Site Website MySpace Facebook 14. Third: Campus Presence Segmenting the student population, developing the right mix of promotions for a small budget, and following a time-line Decide on promotional mix Compare prices of promotion ideas to the current budget Order promotional items, top priority first Create timeline from promotions 2007 Doug Farmer: The Project [email_address] 15. Student Segments

  • Demographics:
    • Only UT students will be participating.
    • Mostly undergraduate students.
    • Male/Female undergrad ratio is about 50/50.
  • Classifications:
    • From the Office of Institutional Research:http://www.utexas.edu/academic/oir/statistical_handbook/05-06/
    • Provides data from 2005-2006 year for Students.

Before deciding on promotional materials, take a look at the UT student body for insights. Promotional materials Compare prices to the budget Order items Create timeline 16. Student Segments Promotional materials Compare prices to the budget Order items Create timeline Freshmen : A great deal of freshmen live on campus and present an easily accessible segment. They are also more likely to use social networking sites and have the time available to volunteer. Sophomores : Slightly less attractive segment than freshmen. Fewer sophomores live on campus than freshmen, but social networking site use