Prešovská univerzita v PrešoveFakulta manažmentu

(The Faculty of Management)

Uderman JakubRužbarský Richard

Summer term2013/2014

The Spirit of successful enterprise

Content

1. Who is Bussinesman ? Page 32. Charakteristics of successful person Page 43. Successful people Page 54. Leadership Page 95. Leader vs Boss Page 116. Success enterprise Page 127. Product Page 138. Place Page 149. Price Page 1510. Promotion Page 1611. Summary Page 1712. QUIZ Page 1913. Vocabulary Page 2514. Keywords Page 2615. Bibliography Page 27

Who is Businessman ?

Characteristics of a successful person

• Smiling

• Extrovert

• Good manners

• Friendly

Successful peopleDonald Trump

Brian Tracy

Warren Buffett

Sir Richard Brendson

Leader vs. BossBOSS tell you: How

tell you : Where

One of the most important things forsuccess. If you want to build up yourcompany, you have to find the right productthat can meetpeople's needs.

Successful company must choose the right place where they sell products. Also must choose the right way toconnect with the customer and the best solution to sell theirproduct .

Price is a key element of the marketing mix as it is a basic idea of what the company receives for the product or service offered by the company.

The promotional mix includes advertising, personal selling, public relations, direct marketing, Internet and online marketing. With these tools is the target group aware of the existence of the product or service and the benefits (economic and psychological) that brings the customer.

Summary

Who is leader ?

A leader is a person who has a vision, a drive and a commitment to achieve that vision, and the skills to make it happen. A person that holds a dominant or superior position within its field, and is able to exercise a high degree of control or influence over others.

What Is the spirit of successfull enterprise?

There is a simple answer. If the company want to besuccessfull, they must sell the right product to right person forright price by right distribution channel.

The successful businessman should be:

1) Lofty

2) Friendly

3) Jealous

What is better introvert or extrovert?

1) Introvert

2) Extrovert

3) Something else

Who is one of the best known successful leaders?

1) Brad Pitt

2) Donald Trump

3) Aston Kutcher

1) Product

2) Promotion

3) Price

What part of the marketing mix bring us profit?

The spirit of successful enterprise isabout:

1) Getting rich

2) Offering a prohibited goods

3) Selling the right product

• Menors – spôsoby• Influence – vplyv • Contribution – prínos• Decision - rozhodnosť• Imagine – predstaviť si• Goodwill – dobre meno• Target group – cieľová skupina• Ecommerce – elektronicky obchod• SEO – optimalizácia pre vyhľadávače• Copywriter – tvorca reklamných textov• Linkbuilding – budovanie spätných odkazov• Affliate – partnerské programy• Prohibited goods – zakázaný tovar

• Bussinesman

• Extrovert

• Successful person

• Leadership

• Ecommerce

• Marketing

• Enterprise

• Solutions

• Team-work

• Product

1. Stephen R. Covey, The 7 Habits of Highly Effective People Personal Workbook, Simon and Schuster, 2008, ISBN: 9781847375179

2. Zig Ziglar, Selling 101,Thomas Nelson Inc, 2003, ISBN: 9781418530297

3. http://www.comercialbelen.com/2013/01/4p-marketing-mix/

4. http://hn.hnonline.sk/budovanie-kariery-v-zahranici-286895

5. https://managementmania.com/en/marketing-mix-4p

6. http://hallingblog.com/study-shows-strong-ip-key-to-vc-back-company-success/

7. http://www.herosoftmedia.com/success-tips-tricks-and-secrets-for-internet-marketing/