Presented by:Saransh Arora

Presentation on:The Success Story of

Dabbawala

The Wonder of Mumbai Dabbawallas Inspiration of Management

Introduction

• Originated in: 1880, when India was under British rule.

• Mission: “To serve their customers on time”

Raghunath Medge And Mr. Gangaram Laxman Taleker

(Nutan Mumbai Tiffin Box Suppliers Association)

• History : Started in 1880• Charitable trust : Registered in 1956• Avg. Literacy Rate : 8th Grade Schooling• Total area coverage : 80 Kms • Employee Strength : 5000• Number of Tiffin's : 2,00,000 Tiffin Boxes i.e. 4,00,000

transactions every day.• Time taken : 3 hrs+3hrs = 6hrs

ORGANISATIONAL STRUCTURE

PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

DIRECTORS(19)

MEMBERS(5000)

MUKADAM

Innovative Idea Never studied Management functions.

Late Mahadeo Havaji Bachche

COODING

Codeing System

WHAT WE LEARNT

1. Supply chain logistics and efficient reverse logistics

2. Keep Operational costs as low as possible

3. Keep Capital investment bare minimum

4. The concept of Multi-level coding

5. Time Management

WHAT WE LEARNT

6. Customer Satisfaction

7. Customer is not the RAJA – But Maharaja

8. Never Deviate From your Core Competency

9. Do not be over Dependent on Technology

10. Know the implication of Failure

Error Rate: 1 in 16 million transactions• Six Sigma performance (99.999999)• Technological Backup : Nil.• Cost of Service - Rs. 200/month ($ 4.00/month)• Standard Price for all (Weight, Distance, Space)• Rs. 50 Cr. Turnover approx. [200,000*200 = 400,000,00 p.m. i.e. 48 crore p.a.]• “No strike” record as each one a share holder • Earnings - 5000 to 6000 p.m.

SIX SIGMA

AWARDS AND FELICITATION

Forbes Global magazine to award its Six Sigma certification in 2001 ISO and many other certificatesShri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th march – 2001.Invitation from CII for conference held in Bangalore. Documentaries made by BBC ,UTV, MTV, and ZEE TV Dabbawalla services are popular with the Indian IT developer community in Silicon Valley, California, USA

SOME ACHIEVEMENTS

• World record in Best Time management.

• Name in “GUINESS BOOK of World Records”.

• Flipkart ties-up with Mumbai Dabbawalas, dabbles

with an on-demand logistics service

• Registered with Ripley's “ believe it or not”.

THE ROYAL VISIT:

• Recently, the dabbawala’s had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai.

• He took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didn’t employ any technology.

• The prince was presented a small memento, accompanied with a garland, a Gandhi topi and a trophy by the dabbawalas.

RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI

• Sir Richard Branson, Chairman, Virgin Atlantic Airways, meeting the Mumbai's famed 'Dabbawalas' at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005.

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Thank You!