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http://www.31v.nl/2010/08/the-value-of-design-driven-innovation/
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Design Driven InnovationTurning a coffeebrewer into a coffee experience
Let’s use the old trusted coffeebrewer as
our starting point...
Now let’s look at the inflection point*
and the role of design driven innovation
* http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/
Once you get the hang of it, it’s easy to
use the framework on more challenging
scenarios like...
meaning
technology
Incremental Change
Incr
em
en
tal
Ch
an
ge
Radical Change
Ra
dic
al
Ch
an
ge
Electric cars as
transportation
Gasoline powered cars
as transportation
mobility?
meaning
technology
Incremental Change
Incr
em
en
tal
Ch
an
ge
Radical Change
Ra
dic
al
Ch
an
ge
google health
docters
nutrition?
We need human centered design to
make everyday “things” more useful,
pleasurable and valuable.
We need design driven innovation to
discover and fulfill our unmet needs and
desires.
The beautiful coffee samples in these slides were kindly provided by:
http://www.flickr.com/photos/vegard/4731223378/
http://www.flickr.com/photos/teigan/219718003/
http://www.flickr.com/photos/pierofix/3094329703/