A No-nonsense Blueprint For Digital Marketing Success

Jason Falls | Social Brand Forum | September 25, 2014

There Is No Fresh Broccoli

ELASTICITY + THERE IS NO FRESH BROCCOLI

Why do we keep asking the same questions?

ELASTICITY + THERE IS NO FRESH BROCCOLI

ELASTICITY + THERE IS NO FRESH BROCCOLI

The Six-Point Blueprint

to Digital Marketing Success

KNOW YOUR

AUDIENCE

ELASTICITY + THERE IS NO FRESH BROCCOLI

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

The Relevance Bulls Eye

ELASTICITY + THERE IS NO FRESH BROCCOLI

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

ELASTICITY + THERE IS NO FRESH BROCCOLI

When you know your audience:1. Clearly understand who your product is for

2. Know their who, what, when, where, why and how

3. Listen to them

4. Know who they listen to

5. Once they buy, serve them like they’re the only one

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

SEARCH IS STILL NO. 1

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

ELASTICITY + THERE IS NO FRESH BROCCOLI

Social and PRConverge to Elevate Search

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

ELASTICITY + THERE IS NO FRESH BROCCOLI

ELASTICITY + THERE IS NO FRESH BROCCOLI

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

Without Content, You Do Not Exist

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

ELASTICITY + THERE IS NO FRESH BROCCOLI

Measure For The Future

ELASTICITY + THERE IS NO FRESH BROCCOLI

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

Not the Past

Two types of

Marketing

ELASTICITY + THERE IS NO FRESH BROCCOLI

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

ELASTICITY + THERE IS NO FRESH BROCCOLI

“Measurement is an exercise in figuring out where you want to go,

not where you have been.

TWEET THAT SHIT!(@JasonFalls said it)

ELASTICITY + THERE IS NO FRESH BROCCOLI

There Is No Easy Button

Know Your AudienceSearch is your No. 1 Priority

Social and PR Elevate Search

Without Content You Don't Exist

Measure For The Future, Not The Past

There Is No Easy Button

ELASTICITY + THERE IS NO FRESH BROCCOLI

“Nothing worth having comes easy

- Theodore Roosevelt

ELASTICITY + THERE IS NO FRESH BROCCOLI

“The dictionary is the only place where success comes

before work

- Vince Lombardi

ELASTICITY + THERE IS NO FRESH BROCCOLI

I promise from now on you’ll remember that when you see a head of broccoli.

Jason Falls

Elasticity

@JasonFalls

goelastic.com

Get the slides! www.slideshare.net/elasticity

Contact Info

ELASTICITY + THERE IS NO FRESH BROCCOLI