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Think apps, not ads

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Page 1: Think apps, not ads
Page 2: Think apps, not ads
Page 3: Think apps, not ads

With Every passing day,

Mobile is occupying a

larger portion of

People’s time.

Page 4: Think apps, not ads

An Awesome

way to promote

a brand ?? Isn’t it?

Page 5: Think apps, not ads

An Awesome way

to promote a

brand ?? Isn’t it?

But How to

Advertise? Ads??

Page 6: Think apps, not ads
Page 7: Think apps, not ads

Adds pop up in Unwanted places

at an Unwanted time

Page 8: Think apps, not ads
Page 9: Think apps, not ads

Consumers don’t

perceive them as

Advertising. They

value them for

their Functionality.

Page 10: Think apps, not ads

Apps are also Cost-effective. Sometimes they create new Revenue Streams.

Page 11: Think apps, not ads

Strategiesto make apps.

Page 12: Think apps, not ads

Airlines have apps

allowing Customers to

Check-in and check

flight status

Page 13: Think apps, not ads

Apps with unique value proposition catch attention and Spread quickly.

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Make Apps that enhance social interactions

and connections. It may be a Social Game or

Gifting platform or a BlogSpot.

Page 16: Think apps, not ads
Page 17: Think apps, not ads

Interactive Games ,

Movie and Music Apps.

Red Bull Kart Fighter,

Red Bull X-Fighters, and

Red Bull Air Force were

created using this

Strategy.

Page 18: Think apps, not ads
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Bollywood Movies

have successfully

used Entertaining

Mobile Apps for

promotions

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Along with Adding

Convenience and

provide incentives

Apps by telecom

operators provide

Brand Equity

Page 21: Think apps, not ads

Apps can play its role in the Initial Stages of Brand Launch for Brand awareness and Interest.

Page 22: Think apps, not ads

Apps are useful during

Initial stages for creating Product Awareness .

To Communicate news ways to use the Product

As a Companion product to increase usage of both.

Page 23: Think apps, not ads

These Slides were created by PreethamV Raikar, IIT Madras during an internship under

Prof. Sameer Mathur, IIM Lucknow.

(See www.iiminternship.com)

Credits

-Harvard Business Magazine

-Google Images