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My Portfolio My Portfolio Tom Nunez Tom Nunez

Thomas Nunez Portfolio

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Samples of my work in marketingVisit me at www.thomasnunez.com

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Page 1: Thomas Nunez Portfolio

My PortfolioMy PortfolioTom NunezTom Nunez

Page 2: Thomas Nunez Portfolio

MY FIRST INDEPENDENT CLIENT!MY FIRST INDEPENDENT CLIENT!

SHORTER COLLEGE PARTNERED WITH THE SHORTER COLLEGE PARTNERED WITH THE APOLLO GROUP TO PROVIDE ACCELERATED APOLLO GROUP TO PROVIDE ACCELERATED DEGREE PROGRAMS, BUT LEAD LEVELS AND DEGREE PROGRAMS, BUT LEAD LEVELS AND

CONVERSIONS WERE DROPPING. CONVERSIONS WERE DROPPING.

THIS AD, COUPLED WITH A UNIQUE RADIO THIS AD, COUPLED WITH A UNIQUE RADIO CAMPAIGN, TRIPLED THEIR LEAD LEVELS AND CAMPAIGN, TRIPLED THEIR LEAD LEVELS AND

SIGNIFICANTLY INCREASED THEIR CONVERSION.SIGNIFICANTLY INCREASED THEIR CONVERSION.

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THIS CAMPAIGN LAUNCHED IMMEDIATELY AFTER 9/11 THIS CAMPAIGN LAUNCHED IMMEDIATELY AFTER 9/11 FOR EMORY UNIVERSITY’S EXECUTIVE PROGRAMS. FOR EMORY UNIVERSITY’S EXECUTIVE PROGRAMS. WE HAD PEOPLE CALLING THE SCHOOL AND SAYING WE HAD PEOPLE CALLING THE SCHOOL AND SAYING

“THIS IS EXACTLY HOW I FEEL!”. “THIS IS EXACTLY HOW I FEEL!”.

AS A RESULT, WHILE MANY EXECUTIVE PROGRAMS AS A RESULT, WHILE MANY EXECUTIVE PROGRAMS CLOSED IN THE SUBSEQUENT YEARS AFTER 9/11, CLOSED IN THE SUBSEQUENT YEARS AFTER 9/11,

EMORY INCREASED THEIR REVENUES.EMORY INCREASED THEIR REVENUES.

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N.I.I.T. IS THE WORLD’S LARGEST PROVIDER OF N.I.I.T. IS THE WORLD’S LARGEST PROVIDER OF CUSTOM CONTENT FOR E-LEARNING AND CUSTOM CONTENT FOR E-LEARNING AND

BLENDED LEARNING FOR CORPORATIONS. BLENDED LEARNING FOR CORPORATIONS.

WE INITIATED THE IDEA OF THE SEQUENTIAL WE INITIATED THE IDEA OF THE SEQUENTIAL WEBINARS BEFORE MOST KNEW WHAT WEBINARS BEFORE MOST KNEW WHAT

WEBINARS WERE. WEBINARS WERE.

WHILE MOST TECH COMPANIES COLLAPSED WHILE MOST TECH COMPANIES COLLAPSED DURING THE TECH CRASH OF 2000, N.I.I.T. DURING THE TECH CRASH OF 2000, N.I.I.T.

EXPANDED THEIR CUSTOMER BASE.EXPANDED THEIR CUSTOMER BASE.

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NOTHING FANCY.NOTHING FANCY.

BUT IT SURE IS PRETTY!!BUT IT SURE IS PRETTY!!

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I AM ESPECIALLY PROUD OF THIS CAMPAIGN I AM ESPECIALLY PROUD OF THIS CAMPAIGN BECAUSE OF ITS EMOTIONAL IMPACT. BECAUSE OF ITS EMOTIONAL IMPACT.

MOST HIGHER EDUCATION INSTITUTIONS THAT MOST HIGHER EDUCATION INSTITUTIONS THAT WERE ATTEMPTING TO REACH THE MILITARY WERE ATTEMPTING TO REACH THE MILITARY MARKET USED A LOGIC APPROACH (“MORE MARKET USED A LOGIC APPROACH (“MORE

MONEY; BETTER JOB WHEN YOUR GET OUT”). MONEY; BETTER JOB WHEN YOUR GET OUT”).

I FELT THAT TAPPING INTO THE EMOTION AND I FELT THAT TAPPING INTO THE EMOTION AND MINDSET OF A SOLDIER SPOKE VOLUMES AND MINDSET OF A SOLDIER SPOKE VOLUMES AND GAVE A.M.U. VAST CREDIBILITY, EVIDENCED BY GAVE A.M.U. VAST CREDIBILITY, EVIDENCED BY

ITS INCREASED ENROLLMENTS.ITS INCREASED ENROLLMENTS.

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WHAT MOST WEIGHT LOSS ADVERTISING MISSES WHAT MOST WEIGHT LOSS ADVERTISING MISSES IS THE ABILITY TO TALK TO THE INDIVIDUAL IS THE ABILITY TO TALK TO THE INDIVIDUAL WHERE THEY ARE WHERE THEY ARE BEFORE BEFORE THEY LOSE THE THEY LOSE THE

WEIGHT.WEIGHT.WE CONNECTED EMOTIONALLY WITH OBESE WE CONNECTED EMOTIONALLY WITH OBESE

PATIENTS WHO WOULD OTHERWISE DIE WITHOUT PATIENTS WHO WOULD OTHERWISE DIE WITHOUT WEIGHT LOSS SURGERY.WEIGHT LOSS SURGERY.

THE PAYOFF FOR THIS CAMPAIGN WAS SEEING THE PAYOFF FOR THIS CAMPAIGN WAS SEEING HOW LOSING THE WEIGHT DRAMATICALLY HOW LOSING THE WEIGHT DRAMATICALLY

CHANGED THEIR LIVES. IT GAVE THEM THEIR LIFE CHANGED THEIR LIVES. IT GAVE THEM THEIR LIFE BACK.BACK.

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Hope you enjoyed the show!Hope you enjoyed the show!

• If you’d like to learn more about me,If you’d like to learn more about me,

• contact me by email at contact me by email at [email protected]

• or call me at 248-860-4867.or call me at 248-860-4867.