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by
Bob La Loggia, CEO
All businesseshave slow periods
For some, it’s a seasonal thing
For others, it happens at a specific time of day
It does not
have to be this way
Here are 3 things you can do to turn your organization’s slow times . . .
. . . into productive times
Build a marketing campaign that pokes fun
at your slow season
#1:
Try a cleverpromotion
Build promotions or events around obscure holidays
Use social promotion & engagementto your advantage:
Get more active in your social media channels
Interact with your customers
Incent customers to post positive reviews by offering bonuses or discounts
Offer a special,limited-time service
#2:
Freebies are always effective
Rely on tourist traffic?
Try an off-season promotiontargeting local residents
Off-hour specials are great for slow periods that
occur on a particular day or time
Industry-based co-op promotions
Partner with other businesses in your industry to create
special events or offers
It’s a great way to give your business some exposure during
your off-season
Invite customers to private events
People love to
feel like
they’re
in on
something
exclusive
Host eventson-site
#3:
Share your knowledge as a subject-matter expert
This tactic offers multiple
business benefits:
1. It gets potential customers into your place of business
2. It gives you an opportunity to create relationships with prospects on a personal level
3. It helps you establish your reputation as a thought leader, lending your company additional credibility
Choose a topic that’s not directly about your business or company, but a related one that’s of interest to your guests
For your event:
For example, an apparel retailer might speak about environmentally friendly waterless textile dyeing technology
Promote the event well in advance via email, social media, and your website
Use an online invitation service so you can track responses
Make it fun ― involve the audience, maybe have a giveaway to entice attendance
Not much of a public speaker?
Enlist someone at your organization who is
Or, host an open house
1. Build a clever marketing campaign to generate business during slower times
2. Offer exclusive deals or limited-time specials
3. Bring prospects in for an event
Review
For more info on this topic,see Bob’s blog post
To learn more about us, call
800.988.0061
or visitwww.AppointmentPlus.com