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GLSEC keynote
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Thriving in a Competitive Marketplace
Johanna RothmanNew: Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects
781-641-4046
© 2011 Johanna Rothman
What Does it Mean to Thrive?
2
Flourish
Grow vigorously
Realize a goal despite
circumstance
© 2011 Johanna Rothman
What Does it Take to Thrive?
3
People
Quality
Product
Purpose or Vision
Money
© 2011 Johanna Rothman
In the Past
4
Shareholders
EmployeesCustomers© 2011 Johanna Rothman
If You Want to Thrive
5
Shareholders
EmployeesCustomers
Community
© 2011 Johanna Rothman
6© 2011 Johanna Rothman
A Spiky World
7© 2011 Johanna Rothman
Ideas & Values Shape Our Products
8© 2011 Johanna Rothman
Ideas and Values...
9
Do you believe the world is flat or spiky?
Do you believe the organization stands alone or is a
corporate citizen?
Do you believe the organization works for its
shareholders or its employees or its community?
© 2011 Johanna Rothman
There is No One Right Answer
10© 2011 Johanna Rothman
Some Local Stories...
11© 2011 Johanna Rothman
Herman Miller
12
A better world
This is at the heart of Herman Miller and the real reason why many of us come to work every day.
We contribute to a better world by pursuing sustainability and environmental wisdom. ...
© 2011 Johanna Rothman
Steelcase
We design for social, economic and environmental
sustainability.
Sustainability is our lens for innovation.
13© 2011 Johanna Rothman
Bissell
BISSELL's commitment to sustainability is an extension of
our rich history of innovation and continuous
improvement.
14© 2011 Johanna Rothman
One of Our Sponsors
15© 2011 Johanna Rothman
Other Sponsors Share Community Values
16© 2011 Johanna Rothman
Sometimes, It’s Government Intervention
17© 2011 Johanna Rothman
Civil Rights Act of 1964
18
Changed the want ads in 1971
Changed employment applications in 1975
Fascinating consequences for the world of work
Look around you...
© 2011 Johanna Rothman
Every Single Time We Work for the Good of the Greater Community, We
All Benefit
19© 2011 Johanna Rothman
What Can You Do?
“But, JR, I’m just a ___ . What can I do?”
Personal courage
Work as if the world is spiky and flat
Organization is a corporate citizen
Organization shares responsibility with the community
Unless you are a senior manager, take small steps and be
happy with them. I want you to keep your job.
20© 2011 Johanna Rothman
Some Constraints Assist Innovation; Over-Constraining the Problem Does
Not
21© 2011 Johanna Rothman
False Constraints that Damage the Ability to Thrive
22
Multitasking
“Do More with Less”
All symptoms of
management debt, of not
managing the project
portfolio
© 2011 Johanna Rothman
Which Constraints Assist Innovation?
23
Those that assist the flow of ideas
Those that create more quality in the product
Technical and management leadership
© 2011 Johanna Rothman
Because Those Constraints Appeal to Our Mastery, Purpose & Autonomy
24© 2011 Johanna Rothman
A Competitive Marketplace
Demands new ideas
Demands quality
Allows for serendipity
25© 2011 Johanna Rothman
Remember Moore’s Chasm
26© 2011 Johanna Rothman
Some Ideas
27© 2011 Johanna Rothman
Manage Your Project Portfolio
Eliminate multitasking
Decide which project is #1, #2, #3 for now
Iterate on that decision periodically
Don’t be afraid to change your mind as projects deliver
Because it doesn’t matter how many projects you start. It
matters how many projects you finish
28© 2011 Johanna Rothman
Create a Diverse Team
Cross-functional diverse
team of diverse background
Diversity in
Domain expertise
Personality
If no one knows they can’t
do it, they will
29© 2011 Johanna Rothman
Use Agile or Lean Where You Can
Ideas are key to thriving
Fail fast
Use timeboxes to experiment
Consider kanban to move features through
30© 2011 Johanna Rothman
Bring in New Ideas
Talk to people outside your small group
Cross-pollinate
Get your creative juices flowing and see where the
serendipity leads you...
31© 2011 Johanna Rothman
Consider Your Community
Who is your customer?
Consider your community as part of your customer
base
Consider shared value as one of your corporate values
32© 2011 Johanna Rothman
Don’t Allow Time for Technical Debt
With real competition, you need to test products or
prototypes not junk
Do you know what done means?
Acceptance criteria on features
Release criteria for releases
Developers and testers work together
33© 2011 Johanna Rothman
Collaborate as Teams
Market competition means no time for silos or zero-sum
games at any level. Internal collaboration is key.
Work on the highest ranked project first
Work on the highest ranked feature first
Swarm around features
Developers and testers and writers and BAs and
whomever are partners
34© 2011 Johanna Rothman
Build in Frequent Feedback
Feedback for your work
Retrospectives for the team
35© 2011 Johanna Rothman
Thriving Amid Competition is Tough
You will have to think...
People are key
Lots of ideas and serendipity help
Use every single person you have
Build on your successes
Learn from your mistakes
Involve a larger community
36© 2011 Johanna Rothman
Read More...
Thomas Friedman’s The World is Flat
Dan Pink’s Drive
Richard Florida’s Rise of the Creative Class, Flight of the
Creative Class
Porter and Kramer, Creating Shared Value in HBR, January
2011.
37© 2011 Johanna Rothman
There’s More...
on jrothman.com (articles, newsletters, blogs)
@johannarothman
Want me to stay in touch with you? Sign up for my email
newsletter at http://www.jrothman.com/
pragmaticmanager. Or give me your card. Or fill out a
yellow form.
38© 2011 Johanna Rothman