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Whether youve got online subscribers through your business blog, an email
marketing mailing list or newsletter list, or youve got a list of followers throughout
various online social media profiles, (or all of the above, which can open the most
doors to great results for you) there is one thing for certain --- your lists can be a
goldmine. List marketing can be done in many ways but the bottom line is that its a
great way to build relationships that could be profitable. But youve got to treat the
list right to keep it keen.
As a company who has expertise in SEO and online marketing, we know how
valuable your relationships built online can be to your sites success. (Here at
Oracle we can help you with email marketing, building your blog readership,
increasing your social media following, and so on).
Here are some tips to help you succeed with all of your lists:
The consequences of treating the people on your lists wrong will mean that list will
probably soon dwindle to worthlessness. The benefits of doing things the right way
is that youll continually build authority, trust, relationships, and growth for your
Too Little? Remember: if you dont use the communication medium often
enough, people will lose interest and / or you wont be able to build a strong
enough relationship with them.
Too Much? If you use the communication medium it to excess, you could
turn people off, believing youre a spammer or simply getting on their nerves
by over-posting. There are varying opinions on the desirable frequency of
tweets or emails or blog posts. A daily blog isnt too much (as long as its
valuable), tweets or Facebook status updates a few times a day probably
arent too often, either. But its not typically desirable to receive emails on a
daily basis for most people, unless youre offering a daily tip or daily deal.
Carefully consider your posting schedule as it could turn on or off your
readers, depending on your niche and depending on the type of content you
Value. If you dont provide enough useful information, people will eventually
stop clicking your links and / or stop opening your messages altogether.
Provide value and youll be able to help build trust and this could even result
in word of mouth marketing success, too.
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Piquing Interest. In many cases, you need to leave at least a little bit of
expertise under your hat so that people have a reason to click to learn more.
The key to most list mediums is to get a click. Reveal enough to provide
value and hook them but leave enough to the imagination that theyll want to
click to learn more.
Socialise. On social media sites, be sociable. Dont simply push out links
and buy now type phrases. You wont keep followers very long if its not
advantageous to people to follow you and read your updates.
Respect anti-spam laws and your readers rights, too. Make sure you make
it easy for people to change their settings to opt-out, to switch to a less
frequent option, and so on. There are some great software tools that manage
mailing lists and make this easy for you and for your readers.
Extra! Breaking news and interesting info will help keep people reading your
messages. Make sure you provide a good amount of this type of info and
youll have more people reading your messages and sharing them with
others (increasing your potential of building your list further).
Transparency and Honesty. Make sure your subject lines arent deceptive.
Dont let the desire for a high e-mail open rate affect your readers
experience or they will stop trusting you. And dont recommend something
unless youre sure that it will absolutely provide value to your list.
Answer. Answer publicly asked questions publicly (unless its inflammatory,
of course). This is a great opportunity to show your desire to help others and
to illustrate your expertise and commitment to customer service.
Positive Attitude. Be positive, upbeat, and professional and this will help
you in your efforts to do relationship marketing.
Remember, unsubscribing is just a few keystrokes away. Nurture relationships
with the people on all of your lists and you have a better chance of keeping them
engaged and of benefiting from the relationship.
http://www.oracledigital.com.au Oracle Digital 206 Nicholson Road Subiaco, WA, 6008 Ph: 1300 899 851