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Tips to Keep Your List Subscribers

Interested

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Whether you’ve got online subscribers through your business blog, an email

marketing mailing list or newsletter list, or you’ve got a list of followers throughout

various online social media profiles, (or all of the above, which can open the most

doors to great results for you) there is one thing for certain --- your lists can be a

goldmine. List marketing can be done in many ways but the bottom line is that it’s a

great way to build relationships that could be profitable. But you’ve got to treat the

list right to keep it keen.

As a company who has expertise in SEO and online marketing, we know how

valuable your relationships built online can be to your site’s success. (Here at

Oracle we can help you with email marketing, building your blog readership,

increasing your social media following, and so on).

Here are some tips to help you succeed with all of your lists:

The consequences of treating the people on your lists wrong will mean that list will

probably soon dwindle to worthlessness. The benefits of doing things the right way

is that you’ll continually build authority, trust, relationships, and growth for your

business.

Too Little? Remember: if you don’t use the communication medium often

enough, people will lose interest and / or you won’t be able to build a strong

enough relationship with them.

Too Much? If you use the communication medium it to excess, you could

turn people off, believing you’re a spammer or simply getting on their nerves

by over-posting. There are varying opinions on the desirable frequency of

tweets or emails or blog posts. A daily blog isn’t too much (as long as it’s

valuable), tweets or Facebook status updates a few times a day probably

aren’t too often, either. But it’s not typically desirable to receive emails on a

daily basis for most people, unless you’re offering a daily tip or daily deal.

Carefully consider your posting schedule as it could turn on or off your

readers, depending on your niche and depending on the type of content you

post.

Value. If you don’t provide enough useful information, people will eventually

stop clicking your links and / or stop opening your messages altogether.

Provide value and you’ll be able to help build trust and this could even result

in word of mouth marketing success, too.

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Piquing Interest. In many cases, you need to leave at least a little bit of

expertise under your hat so that people have a reason to click to learn more.

The key to most list mediums is to get a click. Reveal enough to provide

value and hook them but leave enough to the imagination that they’ll want to

click to learn more.

Socialise. On social media sites, be sociable. Don’t simply push out links

and ‘buy now’ type phrases. You won’t keep followers very long if it’s not

advantageous to people to follow you and read your updates.

Respect anti-spam laws and your reader’s rights, too. Make sure you make

it easy for people to change their settings to opt-out, to switch to a less

frequent option, and so on. There are some great software tools that manage

mailing lists and make this easy for you and for your readers.

Extra! Breaking news and interesting info will help keep people reading your

messages. Make sure you provide a good amount of this type of info and

you’ll have more people reading your messages and sharing them with

others (increasing your potential of building your list further).

Transparency and Honesty. Make sure your subject lines aren’t deceptive.

Don’t let the desire for a high e-mail open rate affect your reader’s

experience or they will stop trusting you. And don’t recommend something

unless you’re sure that it will absolutely provide value to your list.

Answer. Answer publicly asked questions publicly (unless it’s inflammatory,

of course). This is a great opportunity to show your desire to help others and

to illustrate your expertise and commitment to customer service.

Positive Attitude. Be positive, upbeat, and professional and this will help

you in your efforts to do relationship marketing.

Remember, unsubscribing is just a few keystrokes away. Nurture relationships

with the people on all of your lists and you have a better chance of keeping them

engaged and of benefiting from the relationship.

http://www.oracledigital.com.au

Oracle Digital 206 Nicholson Road Subiaco, WA, 6008 Ph: 1300 899 851