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Tips To Plan For A Successful Trade Show Event

Tips To Plan For A Successful Trade Show Event

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Page 1: Tips To Plan For A Successful Trade Show Event

Tips To Plan For A Successful Trade

Show Event

Page 2: Tips To Plan For A Successful Trade Show Event

INSTRODUCTIONExperienced exhibitors rely on proven marketing techniques to make each trade show appearance a success.

They devote considerable time, talent and financial resources to ensure that target customers approach their booths – the end-goal is to gain significant leads.

Successful companies make sure they plan for each trade show event months in advance. It’s important to come up with the perfect strategy to lure people to your booth.

9 points mentioned in this presentation will help you move in the right direction, please follow:

Page 3: Tips To Plan For A Successful Trade Show Event

◈ Which trade shows or exhibitions should your company participate in?◈ Does your target audience visit these trade shows?◈ What are the cost and logistics involved in setting up a booth at these

events?

Seek trade shows that can provide maximum ROI so that you gain long-term business benefits.

1. Perform Thorough Research

Page 4: Tips To Plan For A Successful Trade Show Event

◈ Have you selected a trade show to participate in?

It’s easy to register for a trade show. Many organizers have websites that allow easy registration. But many people aren’t aware of early bird discounts. You can save hundreds of dollars by registering as early as possible!

2. Register Early

Page 5: Tips To Plan For A Successful Trade Show Event

◈ Which trade shows or exhibitions should your company participate in?◈ Choose the right location for your booth.◈ Create banners and other marketing material that can be used at your

booth

Adopt an attractive color scheme that matches your branding requirements.

3. Plan Well For Your Booth

Page 6: Tips To Plan For A Successful Trade Show Event

◈ Visitors love receiving giveaways◈ Select trade show supplies that are useful, durable and attractive

A good giveaway will continue to serve as reminders of your brand long after the trade show is over.

4. Invest in Promotional Products

Page 7: Tips To Plan For A Successful Trade Show Event

◈ What do you seek to achieve at the event?◈ List out all your goals and share the document with employees.

Everybody should have a clear picture of their responsibilities and how they will contribute to the success of the event.

5. Set Goals For The Event

Page 8: Tips To Plan For A Successful Trade Show Event

◈ Use the power of social media to highlight your participation.◈ Promote it aggressively to ensure a lot of well-wishers show up at your

stall.

Create flyers/direct mailers and send them to potential visitors so that they are aware of your participation.

6. Promote Your Participation Well in Advance

Page 9: Tips To Plan For A Successful Trade Show Event

Keep things relaxed at your booth. Make sure visitors have some fun as well by launching simple contests or games. These interactive methods will ensure a lot of people turn up at your booth

7. Have Contests & Games At Your Booth

Page 10: Tips To Plan For A Successful Trade Show Event

◈ Collect contact details of booth visitors◈ Survey with interesting questions related to the industry◈ What are the cost and logistics involved in setting up a booth at these

events?

Another way to collect info is by asking everybody who takes part in booth games to register with their contact details.

8. Devise A Mechanism To Collect Visitor Info

Page 11: Tips To Plan For A Successful Trade Show Event

◈ Perform an analysis to understand how well you fared.◈ How many potential clients did you meet? ◈ How many of them will opt for your services?◈ How much money did you spend in total?

There are a lot of questions that need answers. These answers will help you prepare for your next event in a more efficient fashion.

9. Track The Results Of Your Appearance

Page 12: Tips To Plan For A Successful Trade Show Event

THANKS!Any questions?You can find me at @susansmith012 & [email protected]

Resource - http://blog.promodirect.com/2016/08/9-pointers-make-perfect-trade-show-appearance/