12
[email protected] 1 Diskussion Paper Oct 2014 Cross-Country Business Performance Simplifying complex work. How SharePoint/Lync enables

TMG Cross-Country Performance

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: TMG Cross-Country Performance

[email protected]

Diskussion PaperOct 2014

Cross-Country Business Performance

Simplifying complex work.How

SharePoint/Lyncenables

Page 2: TMG Cross-Country Performance

The TMG Approach

2

For Sales & Marketing Managers who need to create value in complex business environments TMG provides an Organization Platform that delivers results by existing Digital Technologies.

For Company Managers who have to meet cross-country performance requirements, TMG provides a Digital Cooperation Platform that enables achieving business goals through simplifying of complex work

Page 3: TMG Cross-Country Performance

Improving cross-country Business Performance

Ziel

Business Goal

Technology Layer

Producers Consumers

Seeds

Governance Layer

The Digital Cooperation Platform

3

Page 4: TMG Cross-Country Performance

Meet the cross-country Performance Requirement…

4

Growth

Speed Reliability

Global Scale

Local Responsiveness

Efficiency

Innovation

Profit

A new Requirement… …adds new Structure, Process, Systems

The Strategy The Organization

The traditional Approach:

• Unavoidable• Underserved

• Unproductive• Urgent

• More Boxes• More Coordination

• More Reporting Lines• More Procedures

Page 5: TMG Cross-Country Performance

More Productivity

More Engagement+Stagnant

ProductivityDis-

Engagement+

Traditional ApproachCooperation Approach

Result-Focused Communities

More Complicatedness Leveraging Complexity for competitive advantage

Before After

New Performance Requirement emerges:

Two Pillars of Management• Hard: Structure, Processes, Systems ,

• Soft : Feelings, Relationships, Traits,..

Interplay of the Parts• Connections, Interaction, Synapsis• Nervous system of adaptability• Cooperation & Autonomy

Functional Areas

Why Digital Cooperation?

5

The „Doom“ Loop The Virtuous Circle

Alternative to meet new Performance Requirements in the age high Business Complexity

New Performance Requirement emerges:

Page 6: TMG Cross-Country Performance

6

The Digital Cooperation Difference Freeing Resources for value-creating Activities and Growth

Res

ou

rces

(co

sts,

em

ail t

ime.

.)

Cooperation

Structured Organization

Digital Cooperation

The Effect on Business Performance

Digital Transformation

Time-Reduction

30 -50%

SpeedFast Responses

Reduction of

non-value added expenses

25 -30%

Efficiency Work Productivity

Additional Value-Creation

by Cooperation between “Boxes”

20 -25%

GrowthCollective Creativity

Limits of Growth: Knowledge Resources

Growth Effect

Page 7: TMG Cross-Country Performance

7

The Digital Transformation: The DC-Platform moves Companies from linear Processes to networked Organizations

Value-creation in linear Processes: The Pipe

Value-creation in Networks: The DC-Platform

Think Roles, not Functional Areas

Marketing Production Distribution Sales Consumer

Page 8: TMG Cross-Country Performance

8

Example: The DC-Platform for Marketing & Sales

Business Layer

Marketing Sales

MarketingSalesPharmacy Profile• OTC Potential

• BI Share of Wallet• Share of the Brands• Share of Competitive Brand• Pharmacy Key Success Factors• Shopper Segments• Potential Brand Synergies• Objectives: Higher Share/ Pharmacy sells more• …

Pharmacy Profile• OTC Potential• BI Share of Wallet• Share of the Brands• Share of Competitive Brand• Pharmacy Key Success Factors• Shopper Segments• Potential Brand Synergies• Objectives: Higher Share/ Pharmacy sells more• …

Customer Profile

• OTC Potential of Customer • Shopper Segments• BI Share of Wallet• Share of the Brands• Share of Competitive Brand• Pharmacy Key Success Factors• Potential Brand Synergies• Objectives: Higher Share/ Pharmacy sells more• …

Marketing Playbook

Interaction ITop-down view

Interaction IIBottom-up view

Digital Cooperation Platform

Mastering the complex cross-functional and cross-country cooperation with platform enabled Interactions for achieving the collective goal

Governance Layer

Producers ConsumersSeeds

Technology Layer(using Client Standard Systems)

Page 9: TMG Cross-Country Performance

Social

TailorOnline Interaction

By customizing of the Technology Layer

9

Lync

SharePoint

Page 10: TMG Cross-Country Performance

10

Client CEO Statement

• I personally believe this is the interaction model of the future.

• Most of our core business goals can only be achieved in a complex cross-functional, cross-country cooperation with clear central governance/coordination and strong local engagement and feed-back loops as well as execution.

• We operate in a constantly changing and increasingly competitive environment were business success cannot be managed anymore in a either central or de-central fashion, but rather a high level of agility while leveraging knowledge and resources – faster, better, cheaper.

Page 11: TMG Cross-Country Performance

Platform Power:Installing the high performance global Ecosystem

Channels Customers

HQ

Country--Org Followers

11

Page 12: TMG Cross-Country Performance

What if you could work like a network?

Use-Case Coaching on-the-Job

Digital Cooperation Platform

Platform Design Tool

…for Performance Improvements... …for shared Success.. …for achieving Goals…

TMG Services and Solutions

12

..for Community Management…

Digital Cooperation Training