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Walsh Media Productions, Inc CONTACT CENTER CHARISMA

To enhance the customer experience, just add Charisma!

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To truly impact the customer experience, you need to do more than collect data. How will you use the information...in your call center, on your website, in social media engagement? Turn to Walsh Media for Contact Center Charisma!

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Page 1: To enhance the customer experience, just add Charisma!

Walsh Media Product ions, Inc

CONTACT CENTER CHARISMA

Page 2: To enhance the customer experience, just add Charisma!

Everyone wants “Big Data”

Page 3: To enhance the customer experience, just add Charisma!

Countless sources of Internal Data collected through interactions and

opt-in programs

Page 4: To enhance the customer experience, just add Charisma!

Data gained through monitoring social media, blogs and postings of all kinds

Page 5: To enhance the customer experience, just add Charisma!

When it comes right down to it, you have to DO something with that data which

supports your brand, retains business and grows your company.

Page 6: To enhance the customer experience, just add Charisma!

Contact Center Charisma

Page 7: To enhance the customer experience, just add Charisma!

Contact Center Charisma

Page 8: To enhance the customer experience, just add Charisma!

CONTACT CENTER CHARISMA

Engage customers, and potential customers with written and spoken language that makes

them feel as though you care.

Failing to do so

• can radiate a lack of good will• leads to missed opportunities to win or retain customers• spreads socially like a virus, prompting damage control

Page 9: To enhance the customer experience, just add Charisma!

Common Approach to a “Let Down”

CONTACT CENTER CHARISMA

“I’m sorry. Your credit application has been declined. Please consider applying again at a later time.”

Charismatic “Let Down”“It seems your application has been declined. Your credit report has a lot of influence in the decision. When was the last time you reviewed it?

If you’d like, one of our advisors can help you get a copy so you can review it for accuracy. Would you like me to transfer you now?”

Page 10: To enhance the customer experience, just add Charisma!

CONTACT CENTER CHARISMA & CHUNKING

When it comes to chunking, less is more!

• The fluidity with which you can deliver data has advanced• Memory is now inexpensive, so don’t fret the extra data• Charismatic Chunking allows you to put emphasis where it

belongs for better communication and comprehension

Why not take advantage of these possibilities to deliver a seamless message that’s easier to understand?

Page 11: To enhance the customer experience, just add Charisma!

Traditional Chunking: 13 individual prompts

BANKING EXAMPLES - CHUNKING

Your Account Balanceis

five thousand

twohundred

thirtyfive

dollarsand sixtyone

cents

Page 12: To enhance the customer experience, just add Charisma!

Modern Chunking: 5 individual prompts

BANKING EXAMPLES - CHUNKING

Your Account Balance isfive thousandtwo hundred

thirty five dollarsand sixty one cents

Page 13: To enhance the customer experience, just add Charisma!

Charismatic Chunking: 4 individual prompts

BANKING EXAMPLES - CHUNKING

Your Account Balanceis five thousand

two hundred thirty five dollarsand sixty one cents

Page 14: To enhance the customer experience, just add Charisma!

CONTACT CENTER CHARISMA & TTS

Text To Speech has come a long way, but it’s not yet a replacement for quality human voice.

• Using TTS exclusively sounds too robotic• It can be a valuable asset to deal with timely or dynamic data• It can be cost prohibitive to customize your TTS voice

A blended approach, using customized TTS, allows you the flexibility required to manage changing data, while

maintaining your brand.

Page 15: To enhance the customer experience, just add Charisma!

• Your centralized enterprise-wide audio l ibrary

• Accessible 24/7/365

• Your content searchable by talent, text and format

• File updates delivered via secure Content Delivery Network

• Eliminate costly duplicate requests

• Cloud-based disaster recovery

S.A.I.D.™

Page 16: To enhance the customer experience, just add Charisma!

VIRTUAL ASSISTANT

Animated Virtual Assistants add a helpful and engaging element to your customer interactions.

Page 17: To enhance the customer experience, just add Charisma!

VIRTUAL ASSISTANT

They can aid visitors in filling out forms, or locating information.

Page 18: To enhance the customer experience, just add Charisma!

Contact Center Charisma

Page 19: To enhance the customer experience, just add Charisma!

Add Charisma to your Contact Center touch points for a truly enhanced

Customer Experience.