Tools To Win In Social Search

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Social Search Optimization

Bootcamp Tools to win the Social Search Game!


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Listening is the Key! ‘Keywords’ are Important


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http://www.linkedin.com/static?key=application_directory


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http://www.facebook.com/twitter/


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http://developers.facebook.com/plugins


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Map it to the Channel

Content Visibility Relevancy Credibility LinkedIn Status, Answers. Group

Posts Profile Views, Connections, Participation

Comments Recos, Tonality, Answer Ratings, Leads

Facebook Status, Wall Posts Connections, Participation

Comments Likes, Tonality, Leads

Twitter Tweets Followers, Tweets Clicks of Links Follower/Following, RTs, Leads

Blog Posts No of posts, Views Traffic, Comments Ratings, RTs, Shares, Tonality, Leads

YouTube Videos No of videos, Views

Traffic, Comments Rating, Tonality, Leads

SlideShare PPTs Number of slides, Views

Downloads, Favs, Comments

Tonality, Leads


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Thank You!

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