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Learn the secrets of Facebook with this interactive presentation.
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The Facebook Phenomenon
Credits: Amodiovalerio Verde
Gender by macro-area
Credits: Amodiovalerio Verde
Age by countries
Credits: Amodiovalerio Verde
Facebook is the NEW word of mouth - it is twice as effective
Erik Bahr, Tom Arrix and14 other friends like Budweiser
160%lift in brand recall
200% lift in message
awareness
400%lift in purchase
intent7
A focus on people delivers the results brands care about
2Xpreference
foot traffic
+9Mrecommendation
+12%awareness
4X offline
2X online+7%
intent
8
ROI
5X
9M+recommendationsfor Charity
9
2xincrease in trafficto levis.com
10
7 Tips for Facebook Page1. Have a branded Facebook page after researching 2. Research3. Have a welcome tab – increases conversion by up to 2 x4.Spend 25% of your social day analysing the numbers5. Provide an incentive to ‘Like’ you & then tell them what happens after they do ‘Like’ you6. Experiment with Facebook Ads7. Do something
Sources:•Facebook’s Ad Platform Compiled by Amodiovalerio Verde [email protected]•Troy from Travel 2.0
Justin TamsettB.Ed (Phys & Health Education)
Feel free to contact JT: [email protected] or +61438 015 677
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