Your Website:
Best Practices & SEO
Presented ByJamie Jamison AdamsSEO/Inbound MarketingFlower Shop
Network
SEO Influencers
ON Page ElementsUsability
Quick Load Time
Engaging & Interactive
Quality Content
Fresh Content
Use of Good Keywords
Communication with Search Engines
Off -Page ElementsTrusted Authority
Repeat Visitors
Number of Backlinks
Links Using Keywords
Social Reputation
Clear & ConciseBrandingIncluding your LOGO
Who Am I?
Welcome to Flowers By Richard
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I'm Bay Bouquet!!!!!!
SocialSharing & Linking
When Visitors Like You, They Share
Give Visitors A Way To Share Socially
Visitors Want To Find You Socially
Make It Easy For Visitors To Find You!
Ability to
Customize Products
What Customization Does For You
Stand out from the rest with custom products.
Ability to tailor products to your audience.
Gives you control over pricing, designs, tone.
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Customize YourAbout UsIncluding a Shop Photo
A Personalized About Us Page
A Confusing About Us
April Florist's Real Location
Be Recognizable To Your Visitors
Clearly-Personalized,
Local About Us Page
E-Commerce
What Can I Buy?
Can I Really Buy From This Site?
Easy and Clear Way To Purchase
Ability to Leave
Customer Reviews
Why Customer Reviews Are Important
Search Engines Value Customer Reviews
Customers Value Customer Reviews
Customers Will Talk About You
Reviews On Your Website Are Important
Customers Will Talk About You Conversations on your website are
easier to control.
Customers use reviews as a way to judge credibility.
Reviews create keyword-dense, user-generated content
search engines like user-generated content.
Reviews are golden opportunities whether good or bad.
Learn To Overcome Bad Reviews
Customers Reviews Happen With or Without You
Encourage Customer Reviews
MappingFor Local Verification
Make Finding Your Store Easy
Why Mapping Is Important?
A map gives users local information about your shop.
A map lets the search engines know your local intent.
CompleteContact InformationIncluding Physical Address, Phone
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Can I Trust This Company?
Nothing Suspicious Here!
MobileReady & Friendly
Why is Mobile Important?
Nearly 110 Million Americans Own A Smartphone
Mobile Includes Tablets
OfflinePromotion
Why Offline Promotion Is Crucial!!!!
Never leave your destiny in a third party's hands.
Offline and online working together creates a cohesive
brand.
Customers need direction and reminders.
You are your best salesman.
What You Need In A Website
A great user experience
Something for every stage of the Buying Cycle
A website provider that is also your marketing partner
Ability to add fresh content
Questions? Here's How To Reach Me
Jamie Jamison AdamsSEO/ InBound Marketing ManagerFlower Shop
[email protected]
Website Best Practices & SEO
8/17/12
Presented by Jamie Jamison Adams Flower Shop Network
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