The landscape of Indian Digital Media

Industry With the overwhelming growth of population in the last few years, very soon India

is going to overtake United States as the second largest home for online

population. This might seem to have put a lot of pressure in the Indian Digital

media industry, however the digital ecosystem is not holding back either, today’s

1200- 1500 crores INR will soon exceed several thousand crores.

Indian Digital Media Industry has seen a lot of progress in a short span of time. It is

getting ready for the big challenge.

Here we enumerate a list of top 10 women from India who have stepped forward

and taken up this responsibility. Please note this list is in no specific ranking order;

but all of them have spent some good time and helped in building the digital

ecosystem.

Some leaders mentioned here have spent over 10 years, while some have

popped up only in the last 2-3 years. One common thing is that their contribution

to the industry has been phenomenal.

#1. Shradha Sharma Founder and CEO, Yourstory.com

Image credits: Yourstory.com

Shradha founded Yourstory.com,

India’s largest platform for

Entrepreneurs and have taken it to

a new height.

People see her as the India’s

Michael Arlington of TechCrunch,

King Maker of Silicon Valley.

Shradha’s contribution to the

Entrepreneurs Community is huge.

She is the driving force in bringing

Entrepreneurs, Investors and Media

under one roof.

#2. Sweta Sharma Co-Founder and COO, Simplify360.com

Sweta , co-founded the India’s biggest Digital Media Product Successful story, Simplify360. She is a Statistician and a big believer of Analytics and Real Time Intelligence, and contributes by bringing the Customer and people angle to the product at Simplify360.

Simplify360 is the Social Business Intelligence Company offering Social Media Marketing Suite for Agencies and Social Media Contact Center for BPOs. The company is amongst the Top 6 Analytics Product Companies in India as

reported by NASSCOM and Frost & Sullivan. The company is sells in over 100 countries both directly; or through partners, and have some prestigious names in their client list including Star TV, ITC Foods, Mahindra Retail, Yamaha and others.

#3. Ankita Gaba Co-Founder and CEO, Social Samosa

Image credits: Mid-day.com

If Yourstory is India’s TechCrunch,

SocialSamosa is the Mashable of

India.

Ankita is India’s Pete

Cashmore. Ankita has been

phenomenal in building the

ecosystem around Social Media, and

besides blogs the company hosts

Social Meet-ups in different cities and

provides great networking

possibilities.

SocialSamosa is bringing the entire

ecosystem of Indian Social Media

Industry under one roof. The

company has grown significantly in

the last 2 years and have established

as the leader in Indian Blogosphere.

#4. Rashmi Putcha Co-Founder and CEO, DMTI

Rashmi is the co-founder of RedEye

Media (a full service ad agency that

caters to the education category) and

the Founder & CEO of DMTI (Digital

Marketing Training Institute). While lots

of people went into building agencies

in Digital Media, Rashmi took of pain of

making people employable and

usable in the industry.

DMTI offers classes on Digital Media to

people of all sectors and experience

levels, and makes them Digital ready.

DMTI has been contributing towards

making India a hub for Marketing &

Media from the Digital Strategy and

Delivery sides.

#5. Sneh Sharma Co-Founder and Creative Head, Webenza

Sneh is the Co-founder and Creative

Head of Webenza, one of the fastest

growing Digital Media Agencies in

India. The agency has grown to over

30 people in the last 2 years, and has

served clients like INSZoom, Schneider

Electric, Bangalore Midnight Marathon

and several others. They have left a

strong mark with their focus on

creative designs. The agency also

boasts of having one of the best

websites in the industry.

Sneh Sharma also bagged the award

of Top 50 Digital Marketers in Asia by

Brand Congress recently. She is an

aggressive marketer and a big

believer in creativity, and is youngest

on the list.

#6. Chhaya Balachandran Aiyer CEO & MD, BC Webwise

BCWebwise is one of the largest digital

agencies in India; and neither Chhaya

nor BcWebwise needs any

introduction.

Chhaya and her agency is known for

creativity which is reflected well in the

profiles of her company as well its

clients. The company serves several

big brands including Hero Motor Corp,

Godrej, Hypercity, Maruti Suzuki and

others.

Chhaya got the Corporate Excellence

Award from the Indian Institute of

Economic Studies in 2009 for BC Web

Wise, and Udyog Rattan Award for

Business Entrepreneur of the Year from

the Indian Institute of Economic Studies

in 2009.

Image credits: Campaignindia.in

#7. Anjali Hedge CEO, Reprise Media

Anjali is a seasoned professional in the

industry and is an insider since 1994.

She was one of the founding members

of Interactive Avenues, which is one of

the leading Digital Media agencies in

India.

Reprise Media is an IPG Mediabrands

agency which offers all Digital

Solutions under one roof. Reprise

Media combines extensive Indian

digital experience with Global tools,

research and insights into world

markets.

Image credits: Thinkingaloud.in

#8. Jaitrali Jhanjharya Chief marketing Ideator, Ideatelabs

Jaitrali is passionate about the new

media, and has Digital Media

experience of over 14 years, spanning

across stints in digital media, search

engine marketing, movie &

entertainment marketing, events &

promotions and movie production

houses.

IDEATELABS is one of the leading

agencies in India that specializes in

delivering Customer engagement

models, enabling brands to reach out

to their customers exactly the way,

customers want. They say – ” We

‘Innovate’, so that your brand can

‘Dominate’ the digital world”.

Image credits: Bipashabasufans.com

#9. Sabina Kamal Co-founder and COO, Mobiquest

Sabina, better known as Sabina Rahman is currently working with Mobiquest as Chief Operating Officer; a company she co-

founded. Her contribution can be seen in the award winning Mobile Platforms that the company is proud of & the Customers/Partners’

Portfolio. Sabina has provided Techno-Creative Excellence for the companies she has been associated with. She specializes in the area of Interactive Communication & Digital

Design. Constantly striving to provide Quality and creative edge to achieve Customer Satisfaction by creating reusable components to reduce costs and improve team productivity. Designing innovative Architectures for better User Xperience.

Image credits: Mobiquest.com

#10. Sumana Samuk Account Director, Social@Ogilvy

Sumana is the key digital gem of

Ogilvy, and is Account Director for

Social@Ogilvy.

She has been growing at a fast pace

and has earned a lot of respect in the

Social Media industry. Sumana is also

one of the few creative leaders in the

industry with deep understanding of

Analytics and Marketing Products.

She handles IBM as her client and

runs IBM India Software Social

Ambassador Program. In 7 years of her

career, she has bagged 2 awards - The

Manthan Award – 2008 and Best

Blogger with maximum search – 2009.

Share with us!

There are several other amazing ladies out there who are

doing amazing stuffs. If you find one, share with us in the

comment.

Would like to know and appreciate them for their efforts.

@buzzomdotcom

Brought to you by: