TOP 10 THINGS I LEARNED IN PR PUBLICATIONS

Jessica Cameron

1. HOW TO WORK WITH A GROUP

Our Segmenting Publics group project at the beginning of the semester was the first group project I had done throughout college

You have to learn to adapt & cooperate w/classmates in order to be successful in a group project

2. C.R.A.P.

Contrast, Repetition, Alignment, Proximity

Before this class, I did not realize how many design principles go into the design of brochures, business cards, letterheads, flyers, etc.

A successful publication design is based on more than just what you might think looks good, these 4 elements assist in the design development

3. SEGMENTING PUBLICS

Never before had I given much thought to how companies choose what people/publics to target their product, advertisements, etc.

In order to discover your target audience you must pull apart that audience in something we call segmenting. Demographics Psychographics Sociographics

4. PAPER

Before this class, I had not put much thought into the type of paper used for brochures, flyers, etc.

The type and look of paper affects the readers’ perception of your publication & the content it contains

5. PHOTOGRAPHY

I had never realized how many single elements are in just one photograph

Photographs are taken for so many different & portray so many different moods

Two people can look at the same photograph & see completely different things

6. COLOR USAGE

The color you choose to use in your publication can be just as/if not more effective on your audience

Color has been shown to affects a readers’ mood & attracts an eye to certain areas of copy

7. BLOGGING IS IMPORTANT

Although I had to create my blog in my Intro to PR class, I didn’t learn the benefits available from blogging until this semester

A company I blogged about this semester shared my blog through Twitter. I had also planned to apply for an internship w/this company before blogging about them.

Blogging is also a way to keep your resume` and portfolio digital & a way to build your “Google hits”

8. LOGOTYPES

Logotypes create brand identity We recognize items are products of certain

brands because we recognize their logos

9. USE OF WHITE SPACE

I had always thought white space in a publication was not good, but too little whitespace can be overwhelming to your reader

Correct use of white space can be extremely effective in your publication

10. FONTS

I learned there are all types of fonts that you can download to your computer from the internet

www.dafont.com is one of the websites where you can find hundreds of different fonts