Toys and Games in India

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With the rising importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that disposable income of middle-income Indian consumers and the increasing awareness of the is expected to continue.


  • 1. Toys and Games in IndiaMarket Reports On

2. SynopsisWith the rising disposable income of middle-income Indian consumersand the increasing awareness of the importance of safe toys and games,branded products are growing at a faster rate than private labelalternatives, a trend that is expected to continue. While the Indian toys andgames industry continues to face a severe threat from illegal imports andthe production of cheap but sub-standard local products, this situation haseased slightly due to increased awareness among consumers.Toys and Games in India report offers a comprehensive guide to the sizeand shape of the market at a national level. It provides the latest retailsales data 2009-2013, allowing you to identify the sectors driving growth.Contact No: +91.22.27810772, 27810773 Email Id : 3. It identifies the leading companies, the leading brands and offersstrategic analysis of key factors influencing the market be they newproduct developments, distribution or pricing issues. Forecasts to 2018illustrate how the market is set to change.Product coverage: Traditional Toys and Games, Video Games.Data coverage: market sizes (historic and forecasts), company shares,brand shares and distribution data.Contact No: +91.22.27810772, 27810773 Email Id : 4. Why buy this report?* Get a detailed picture of the Toys and Games market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the markets major playersand leading brands;* Use five-year forecasts to assess how the market is predicted todevelop.Contact No: +91.22.27810772, 27810773 Email Id : 5. Table of Contents1. Executive Summary2. Toys and Games Industry Continues To Grow3. Mobile Games Gaining Popularity4. Mattel and Sony Enjoy the Leadership Positions5. Growth in Modern Grocery Retailers Supports Brands6. Toys and Games Is Expected To Grow7. Key Trends and Developments8. Traditional Toys Are Limited To Younger Children9. Formal Segment Is Growing Its Share10. Licensing Is on the RiseContact No: +91.22.27810772, 27810773 Email Id : 6. To know more :Toys and Games in IndiaContact Us :Toll Free US : 1-866-279-8368India : +91.22.27810772,