Trade Shows Don’t Have To Be Expensive -- Creating An Effective Trade Show

Display For Less

Presented by:Siegel Display Products

http://www.siegeldisplay.com

A Great Trade Show Display For Less

• You don’t need to spend a lot to have an excellent showing at your next convention. There are many options which can help you represent your company well without using up your entire marketing budget.

• By making the most of your space and your available resources, you can have a great result and spend half as much as your competitors.

Exhibition Basics• The key to being cost effective and high-impact is

understanding your space.

• Work with what you have, not what you’d ideally like. Consider how your visitors will view the space.

• Plan your exact booth arrangement ahead of time. If you’re worried that your booth will look sparse, choose an inexpensive freestanding addition, something like a banner stand or sign.

Managing A Small Space

• If your budget is tight, having limited display space is a blessing. You can use an inexpensive table top display to great effect.

• Simply ensure that your table top display is well designed and avoid overwhelming your visitors with too much information. Supplement with brochures wherever you can so that your visitors can refer back to your company once they’ve gone home.

Inexpensive Ways To Draw Attention

• If you’re dealing with a large, crowded trade show, you need to stand out from the crowd without breaking your budget. Start with an important basic, if possible. Update your current trade show display.

• Add on inexpensive elements like a banner stand or additional signage.

• Consider advertising elsewhere in the convention, such as in the program.

Testing Your Display Outside• Some conventions allow you to

actually use outdoor signs or sidewalk signs to advertise.

• These signs are inexpensive and provide great bang for your buck. Try attaching balloons and using bright images for the biggest impact.

• You can often reuse these displays after the convention. Try putting them outside your store or office. Just be sure to check any government regulations on signage before you start using them.

Convenience And Budget Savvy• Pop up displays are great money savers because they

allow the booth to be set up by just one person.

• Pop ups literally pop up, requiring an absolute minimum of set up. Fewer staff means more savings.

• Although these displays are simple to assemble, they are also high impact. They draw attention just like a booth with a more extensive set up requirement.

• The average pop up display is more expensive than a table top display, but economical considering its size and appearance.

Easy Transportation• Shipping costs are a

surprisingly large portion of most convention expenses.

• Smaller displays can actually be checked with luggage if traveling by plane.

• Folding displays or particularly small exhibits can be transported via car, saving both travel fees and shipping.

Do-It-Yourself Display Shipping

• If you’re transporting your display on your own, be careful! It can save money if you do it right, but it could cost more in the long run if you damage your display.

• Keep displays from being crushed during transport. That means packing them securely if they’re being shipped via a company or put on a plane as luggage. It also means ensuring safe packing if you’re taking it in your car.

Streamlining Set Up• Another way to cut costs it to ensure set up runs

smoothly.

• Establish a plan for the beginning of the convention. Know which employee is responsible for set up beforehand. Know how long it takes, and know what is most likely to go wrong. Don’t forget to take the instructions!

• If you need more people to set up, don’t leave yourself short handed. The money you save by not hiring another pair of hands is not worth a struggle to get everything ready.

Putting It All Together

• Streamlined set up, careful planning and low cost shipping will cut the price of your trade show presence.

• In addition, everything that cut costs will also help you stay less stressed. With everything planned out, there’s nothing to worry about - and you know you’ve saved money.

• Save, relax and enjoy the benefits of a great convention experience.

About Siegel Display ProductsSiegel Display Products has been providing customers with high quality trade show displays, literature displays, sign holders, and other products alongside amazing customer service for over 40 years. Based in Minneapolis, Minnesota, the company has thousands of products and can provide customers with personalized product packages and special pricing quotes. Visit their website at http://www.siegeldisplay.com