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Traditional Versus Digital PR
Amy Rosenberg’s Presentation to U of O PRSSA
@VeracityMKTG PR Talk Podcast
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What’s the Difference?
There is no difference
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Everything is OnlineTraditional mediums all have websites:
PrintTelevision
Radio
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Everything is Online
• People do everything online
• Searching through computers or mobile devices
• Pursuing through online articles or reviews
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PR Drives SEO
• SEO = Search Engine Optimization
• Creates top search results in Google & Bing
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3 Ways for Good SE0
• How website is built structure and search friendly
• Content
SEO-friendly content/blogging
• External links coming to the website
PR, Social Media
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Getting SEO Links Through PR
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• Web & social editors versus traditional reporters• When to reach out?
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Story is online, BUT…
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• No link?➢ ASK FOR IT!
• Website doesn’t include links? ➢ Decide if it’s worth it
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Differences:Digital
& Traditional
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o News websiteso Blogso Social PR
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Treat Everyone the Same
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• With respect• Be wary of the press release
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Maximizing Traditional PR
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• Add coverage to your assets
• Write a blog post• Social media• Partner promotions • Paid promotions
Ending pitch
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Questions?
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Presentation images from Unsplash
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