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What is the impact of web world on HR
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Human Resources : Contribution of FB, Google & Web.
in its transformation.
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Internet strategy - Social networking
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Global internet users 2001
Global internet users 2010
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| ©2010 Cognizant Technology Solutions Confidential
Social media Strategy & life
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| ©2010 Cognizant Technology Solutions Confidential
Social Media : Tactics & Tools
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| ©2010 Cognizant Technology Solutions Confidential
New Social and Operating
norms dominate the
enterprise
Knowledge work, of
ALL forms, begins to
migrate to its right
location worldwide
Cloud X Social X Broadband X
Mobility = New Computing model…
inside and outside the enterprise
Of Organization, Processes
and Technology
By 2015, these forces will become central- and transformative – to most organizations
Globalization Millennials
Virtualization
Cloud
Computing
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| ©2010 Cognizant Technology Solutions Confidential
The Millennial Generation
Soon to be the majority of employees and customers
•Those born between 1975 and 1995 •1/3 of the world’s population, 1/4 of the US population
– The largest –and most unified - generation in the history of the world
» At a time of the greatest change in history
–Currently 15 to 35 years old
•By 2015, middle management
•By 2020, senior management
•Today dominating and transforming the consumer technology experience…and beginning to change the corporate experience
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The Explosion of Virtualization:
At Many Levels
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75%+ of all U.S. airlines maintenance outsourced
Global Sourcing tripled from 2004 to 2008 to $93 billion
•Current BPO CAGR: 26%
•Current KPO CAGR: 45%
#1 IT issue, 3rd year running
Memory, Storage, Network, Desktop, Data, etc.
US workers from home 1999: 11.6 MM 2009: 23.5 MM 16% of current workforce
Organization
Process
Technology
HP: Majority of US employees work from home Best Buy: “Results Only” ROWE program
Fully virtual outside of the store
Voluntary turnover collapsed, Involuntary turnover
greatly increased
JetBlue: “Homesourcing” Call Center of 700+ reps
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| ©2010 Cognizant Technology Solutions Confidential 9
The Explosion of Virtualization: What’s Going On?
The cost of communication, collaboration and coordination have collapsed to almost zero Addressing the fundamentals of the
traditional value chain
Accelerating the core Vs. context debate No longer a “home field advantage” in
owning all elements of the process “One man’s ceiling is another man’s
floor.”
The need to reduce or variabalize capex, Moving to an asset-light model Understanding the separation of knowledge (appreciating)
from hard assets (depreciating) The transition of the Fortune 500 in the last 25 years:
Industrial Value to Knowledge Value Tech winners from tech wreck were asset-light leaders
Improved Employee Productivity and Morale The Fried Egg to the Omelet The Fear: “Social Networking is Social Notworking”
• What happened with your eMail and BlackBerry?
Cognizant 2.0 employee metrics
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“Free” Communications The Attack on Capex
Core vs. Context Employee Work-Life Changes
Customer
Service and
Support
Sales and
Distribution Operations Inbound
logistics
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Then and now.....
Employees of 90’s
Scarcity Mentality Hierarchy/ Chain
Tell Institutional Control
Time-Delayed Concentration
Loyalty Communication Impresses
Controlled Information Corporations Know
Transaction
Employees of this decade Abundant Mentality Purpose at Hand Expressive (like – dislike) Open Real-Time Fragmented Attention Self Satisfaction Lovin’ It, ‘n’ Livin’ It Fierce multitasker Fast food mentality
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Communication in present organisations
Social Networks + Websites: Gather Intelligence. Create Conversation. Foster communities. Create word-of-mouth referrals. YouTube. On Flickr. Ex – Difference Linkedin vs Facebook
Blogs + RSS: Place messages in contextually relevant blogs. Start own blogs. Create interactive user spaces. Syndicate messages.
Virtual Space: VC based connect sessions. Virtual learning platforms
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Impact of web on each stage of ELC
On boarding/Assmln.
Personal development
Recruitment
Old form World without boundaries for recruiter and Passive recruitment. Herd mentality which magnifies the perception + / - Information overload makes decision making easier for
candidate and difficult for recruiter. Researching on a possible candidate is easier Ex : CFO hiring , Survey
A new world of experience with virtualisation. Ex – Second life
Faster networking in new organisation and easy mentoring Understanding about the organisation from peer network and
www makes assimilation faster. Pros & Cons.
Awareness increases participation. Digital world makes much better reach and easy deploy
ability On demand is possible in real sense.
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Employee Engagement
Impact of web on each stage of ELC
Exit
Career development
Statuses makes life more challenging and increases pressure.
Better reach makes more awareness and better planning Compensation administration has seen a sea of change Change in approach to life – “what others perceives you
are doing is more imp than what you are doing”
Possibility of constant communication. Virtual interventions with better impact. Better reach for large organisation. Cultural diversity handled better. Company network and reach enables an employee to perform
better. Ex : C2.O
Unhappy employees can be tracked and preventive steps can be taken.
Issue can become big with the reach which each employee has
Connect with ex employees can create a lot of good will
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Impact on Organisational personality /culture
Beliefs & Convictions
Values & Attitudes Culture
Individual / Group behavior
• Boundary less communication makes this challenging.
• Continuous monitoring is required on the actions.
• The value shift among millennials. Ex
• Traits of Millennial are against the old school of corporate.
• Leadership interest in web and web based communication
• Organisational philosophy on communication would be vital
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SNS Profiles – a sense of Self Worth
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SNS Profiles – a sense of Self Worth
According to Humanistic psychologist Abraham Maslow humans have three basic needs.
One of these was the need for love, affection and belongingness.
Humans need a sense of self-worth.
A Facebook profile (or similar others) has become the perfect tool for people to let the world know all about their interests, their thoughts and their life.
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The Next Wave
Industrial revolution
1960 – 1976
Personal to Human resources
1976 - 1992
Era of Knowledge workforce
1992 - 2001
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Digital and communication Era
2001 - 2011
Future of work
2012 and beyond
US workers working from home - 36% of workers work from home occasionally - 82% of 100 best companies for in USA have work from home policy