Trion final business proposal yu kim

[K Shop 10+! Project: Kids & Maternity]

Yu Kim

Prepared for

[Trion PTE LTD]

Prepared by

[Yu Kim]

[email protected]

Submitted on

[February 27th, 2014]

mailto:[email protected]

Statement of Confidentiality & Non-Disclosure

This document contains proprietary and confidential information. All data submitted to TRION PTE LTD

is provided in reliance upon its consent not to use or disclose any information contained herein except

in the context of its business dealings with me. The recipient of this document agrees to inform present

and future employees of TRION PTE LTD who view or have access to its content of its confidential

nature.

The recipient agrees to instruct each employee that they must not disclose any information concerning

this document to others except to the extent that such matters are generally known to, and are

available for use by, the public.

Although under the same company, I retain all title, ownership and intellectual property rights to the

material and trademarks contained herein, including all supporting documentation, files, marketing

material, and multimedia.

2

Preface

Clothing Project have been researched and put together since JAN 06, 2014 by Yuya Kim of TRION as a

gateway to broaden the business focus of the company. Although the time spent has been short-lived,

through thorough research and presentations, I believe and are confident that our Clothing Project,

which aims to satisfy the needs of our target customers based in Singapore by taking full advantage of

the recent growth in demand for Korean products, are a perfect opportunity to target this niche market

in Singapore.

My mission is to go beyond our capabilities to make this project a success, and to further expand the

business field of TRION PTE LTD. Furthermore, I would want to achieve and accomplish the overall goal

of the company of marketing our products into 10+1 countries (Thailand, Indonesia, Malaysia, Brunei,

Myanmar, Cambodia, Laos, Vietnam, Philippines + North Korea).

3

Content

I. Business Background ----------------------------------------------------- [Page 4]

- Project Name

- Project Outset

- Project Goal

II. Working Schedule ----------------------------------------------------- [Page 5]

III. Identification of Needs & Opportunity -----------------------------------------------------[Page 6]

- Need

- Opportunity

IV. Progress of Project --------------------------------------------------------------------------- [Page 7-10]

- Review of Possible Items

- Review of Each Item

- SWOT Analysis

V. How to Reach Choice ------------------------------------------------------------------------ [Page 11-16]

VI. Proposed Strategy & Plan ------------------------------------------------------------------ [Page 17-19]

- Objectives

- Strategy (Online Shop)

VII. Why Choose Us ------------------------------------------------------------------------------ [Page 20-21]

- Competitor Analysis

VIII. Conceptual Design

IX. Price/ Buying Process Plan

X. Promotion Plan ----------------------------------------------------------------------------- [Page 20-21]

XI. Web Design Plan ------------------------------------------------------------------------------ [Page 22-23]

XII. Conclusion --------------------------------------------------------------------------- [Page 24]

4

Background

Project Name: K Shop 10 + !

Project Term: 23 Dec.2013 - 26 Feb.2014

Project Coordinator : Yu Kim

Project Place : Singapore

Project Outset

- The recent growth in demand for Korean products in combination with the growing trend of

Hallyu

- The company’s strengths based on having both Korean and Singaporean cultural background

Project Goal

-To find out Korean items for trade [short-range goal ]

-To market our products into 10+1 countries [long-range goal ]

(Thailand, Indonesia, Malaysia, Brunei, Myanmar, Cambodia, Laos, Vietnam, Philippines

+ North Korea)

Project Condition

- Target Consumer : Pregnant office ladies & Kids (4-7 years)

-Import Items: Maternity and Kid’s clothing from Korea

- Total Budget: SGD 50,000

5

Weekly Schedule

WEEKLY SCHEDULE Details

1 WEEK (23~28)

Make an Outline for K-MART Project [TOPIC]

- K-MART targeting for housewives & y.g in Singapore

2 WEEK (30~JAN 3)

3 WEEK (6~10) Select Items for K-MART

4 WEEK (13~17)

Select Items for K-MART

5 WEEK (20~24)

Make a Decision for Distribution Channel - Price Setting for items & market - Suppliers Selection, Market Selection ( Online/Offline )

6 WEEK (27~31) Interim Report & Feedback - Suppliers Selection, Market Selection (Online/ Offline )

7 WEEK (Feb 3~7)

Sales Plan - Marketing Plan, Consumer Price-Setting, Facing Plan

8 WEEK (10~14)

Sales Plan & Marketing Plan - Promotion by Sales Promotion, Blog, Facebook

9 WEEK (17~21)

Marketing Plan - Completion for making a blog

10 WEEK (24~26)

Presentation & Feedback Compensating the Defect

6

Identification of Needs & Opportunity

Needs

I understand that although TRION PTE LTD are a stable company in the field of logistics, the company

must use its advantages and expand its business further to achieve greater profitability, as well as to

grow as a whole.

By having the advantage of an established customer base, in addition to being experienced in overseas

moving, as well as the advantage of having an established delivery methods, Clothing Project would be

an ideal way to improve the company further as most of the requirements needed are already fulfilled

by the company’s current abilities.

Opportunity

In my opinion, TRION has the opportunity to exploit the area of clothing, more specifically in the area of

kids, and maternity clothing, as these areas are usually neglected by competitors in Singapore. In

addition, after analyzing different scenarios and taking into account the strengths and the expertise of

TRION, I am confident that if successfully accomplished, the company would not only have the

opportunity to generate greater profit, but become a sole distributor specifically in the targeted field.

With the growing industrial trends, notably the growth of K-wave, (Hallyu Wave), as well as the trend of

trying to be unique, not only would I be available to instrument the business with TRION SHIPPING, but

am confident that I will be able to introduce a new market, establish a customer base, as well as to

better our competitors with innovativeness if the situation arises.

Moreover, TRION has its strength in the cultural background according to the combination of Korean

culture and Singaporean culture based on the members of company. It helps us to not only research and

find proper trading items from Korea but also read the consumer’s need and preference based on

Singaporean culture.

7

History (Progress of project)

A. Review Possible Items

The items on the below list were reviewed for this trading project. Each item was

checked out from 23 Dec. 2013 to 15 Jan. 2014.

-Korean Market - Concierge Service -Candy

- Japanese Market - Cap - Eye Glasses

- Ceramic Plate - Furniture - Home Deco

- Socks -Accessory - Red bean Shop

- Food Restaurant (Toast Shop, Cup Rice, Korean Dessert) -Bicycle

- Kid Clothing - Maternity Clothing

B. Review of Each Item

Success Factor Fail Factor Remark

Korean/Japanese

Supermarket

1) attached

Rapid of updating

Free delivery service

No niche market targeting for

Singaporean

(SHINE : 7 branches,

High loyalty by S’porean)

S’porean housewives

prefer to buying any

ingredients or items by

themselves in outlet

market

(on the spot survey)

Concierge Service

2) attached

Saving manpower cost

Modern Trend: big potentiality of

Service industry

Have to build partnership with

many restaurants

Low input, low outcome

Some restaurant in Raffle City

already provided delivery

services autonomously

Combining with food

delivery service, create a

synergy effect

(offering delivery service for office men every

morning or night

overtime)

Candy Targeting purely a item=specialty Higher barrier to entrance

(many competitor shop: Sticky)

Cap Korean style of fashionable caps S’porean do not prefer to

wearing caps because of hot

weather

Eye Glasses

3) attached

80% of Singaporean is a

shortsighted person

Singaporean spend

SGD300 million for

buying eyeglasses

Scale of import for

eyeglasses’ frame: SGD

7.7 million

(per a year)

Without ‘LENS’, Singaporean

are reluctant to buy only

eyeglass’s frame

Some eyeglasses outlet shop

selling Korean style of

eyeglasses

Shop in Haji Lane

selling Korean Eye

glasses’frame

(Price: SGD23~32)

9) attached

In regard of high

popularity of Korean

fashionable eye glasses

and sunglasses,

8

recommend it for future

items

Ceramic Plate Korean Style of ceramic plate

targeting for housewives

Selling the plates appeared in

Korean Show

Singaporean housewives’s high

interest to Korean Show

High preference for ceramic

plate from Japan (Research in

Takashimaya, Isetan)

High Preference to buy Ceramic

plate in outline market

Many competitor (brand)

Furniture Korean Style of Furniture/ home

deco

Selling the plates appeared in

Korean Show

Singaporean housewives’s high

interest to Korean Show

High-priced Items: (customers

prefer to check those items in

Outlet market, so not suitable

for Online market)

High risk for non-selling stocks

(because of expensive prime

cost)

Home Deco

Socks Korean style of socks Low-priced items

Not suitable for online market

Many small-sized outlet shops

selling socks

Shop in Haji Lane

selling Korean socks

(brand name is ‘박군이

디자인한 언니양말’)

9) attached

Recommendation for

future shops: Accessory

Shop selling all

fashionable items from

Korea such as socks, eye

glasses, ect.

Accessory Korean Style of Accessory Hard to manage stocks

(small-sized items: high cost for

manpower to manage these)

Red bean Shop (설빙)

4) attached

Bring Korean food ,

sensational in Korea

Selling in the Raffles

city targeting for office

men in the morning

(benching market Korean Toast

Shop: ISSAC TOAST4))

Selling in the Poly or

School’s food court

(benching market

High payment for

rent fee

(Food =Impossible for online

market)

Many alternative goods

(ISSAC TOASTSUBWAY,

Mc Donald, Paul)

(Red Bean BingsuIce

Kachang)

“I want to open this

shop in the future”

(quoted in Yu Kim)

Food Restaurant

(Toast Shop, Cup Rice,

Korean Dessert)

4) attached

Combining with

concierge service, create

a synergy effect

(offering delivery

service for office men on

morning time or night

overtime)

9

Korean Cup Rice:

봉구스 밥버거4))

Selling Korean RedBean

Bingsu and Korean

fusion style of dessert

(benching market: 설빙

4))

Bicycle

(Road/Mountain)

Korean bicycle (for professionals)

Reasonable price compared

to high quality (Samchuly)

S’pore government’s new plan:

Bicycle lanes

High-priced Items: (customers

prefer to check those items in

Outlet market, so not suitable

for Online market)

High risk for non-selling stocks

(because of expensive prime

cost)

Need test run for bike(outlet

shop)

Shop in Haji Lane

selling fashionable

bicycle

(shop name; Tokyo

bicycle) 9) attached

Accessory shop in Haji

Lane also sell bicycle

*Price: around 990$

(White Bicycle)

Kid Clothing Korean Kid clothing

More variations in design

Better quality (materials used)

Reasonable Retail Price

Lower barriers compared to

other types of clothing

Government’s new policy:

encouraging increase in birth rate

Clothing industry

: hard to find buyer/seller having

an eye for clothes

Difference in preference.

No awareness of our brand

compared to other Brand

Refer to detailed

information

SWOT Analysis

[Page 10] Maternity Clothing Korean Maternity Clothing

More variations in design

(highly activated maternity

clothes market in Korean Online

shop)

Better quality (materials used)

Reasonable Retail Price

Lower barriers compared to

10

other types of clothing

Government’s new policy:

encouraging increase in birth rate

Increased number of working

females.

Consumer Need from new social

trend: PHOTO SHOOTING

C. Final Decision for Chosen Items

Kids clothing

Maternity Clothing

SWOT ANALYSIS

STRENGTH (S) WEAKNESS (W) Resolution

- More variations in terms of design

- Better quality (materials used)

- Reasonable Retail Price (Buy low, sell high)

- Established delivery system

- Convenient Services (easy payment system)

- Accountability are easier because we will be

focusing on a specific type/style of clothes

- Buyer / Supplier

- Extra expenses

(Delivery fee from

Korea)

- Difference in preference

- No awareness of our

brand yet

- Purely Online for now

- Refer to [Page 20]

- Refer to [Page 13-14]

- Refer to [Promotion:

Page20-21]

- Daily: Wearing School

uniform , so we target for

special occasions such as

birthday party, family

dinner, wedding

ceremony , events

- We target niche market

priced set up SGD 40-150

with better quality and

unique design

OPPORTUNITIES (O) THREATS (T)

- Lower barriers compared to other types of

clothing especially for maternity clothes

- Increased number of working females.

- Government’s new policy for encouraging

increase in birth rate

- Increased number of online shoppers

- Existing shops are very expensive

- New Social Trend

- Outlet store’s brand

awareness (ex. MotherCare)

- S’porean social customs

: School uniform from

nursery school

- Shops providing cheaper

priced clothes

- Brand Shops proving

good design

11

How to Reach Choice

MIND MAP

Target specific segmentation

: Low cost Brand (Under SGD30) < Ours(SGD40-150) < Fancier Brand(over SGD 200)

[Condition]

Total Budget

Online

Market

[Social

Trend]

Korean

Wave

[Condition: Target]

Housewives

(INVEST)Kids

Necessary items

(Kids clothing)

[Research]

(Isetan, Takashimaya, Forum)

Expensive (SGD 50-160)

Bad Quality & Design

cf, Brand over SGD 200

: Burberry, Paul Smith, ect..

[Research]

(Cityhall)

Popular shop selling Korean & Chinese clothing

Expensive price setting (SGD 50-100)

[Research]

(Bossini, Kiddy Palace)

Not expensive price setting

(SGD 10-50)

For Casual clothes and Homewear

Conclusion

[Research]

Many Kids clothing Online Shops in Korea (because of severe competition)

Cheap (SGD10-40)

Various Design & good quality

Refer to websites [Kid clothing] http://www.thejany.co.kr [Maternity Clothing] http://www.dintstyle.com/

Target Specific Segmentation with unique design 12) attached

KID: Low Cost Brand (Under SGD30) < Ours(SGD 40-150) < Fancier Brand(over SGD 200)

MATERNITY: Low Cost Brand (under SGD 50) < Ours(SGD 80-180) < Fancier Brand(over SGD 200)

MATERNITY CLOTHES

Maternity can be linked its loyalty to Kids clothing

No representative brand for maternity clothes in Singapore

Maternity clothes in Singapore is expensive (one piece of dress: SGD 80~)

Highly activated maternity clothes market in Korean Online shop (one piece of dress: SGD 50-60)

SING

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http://www.thejany.co.kr/

12

Proposed Strategy / Plan

Objectives

Target Customer : Pregnant office ladies & Kids (4-7 years)

Import Items: Maternity and Kid’s clothing from Korea

Total Budget: SGD 50,000

We have analyzed your present market situation and believe the following objectives can be achieved:

Number of working women between the age of 25-39 have increased to 78.1% (Ministry of

Manpower)5)attached. The purchasing power of Singaporean women has shown a parallel increase

as well. Maternity clothes are a NECESSITY for all potential and current mothers, and therefore,

with the purchasing power of Singaporean women constantly growing, by offering product and

price differentiation to our targeted customers, Clothing Project will achieve positive outcomes.

Expand from the current house-moving business and use the company’s abilities to introduce

a new market.

Develop a new clothing trend in Singapore

Interconnecting products and loyalty – if potential mother is satisfied with the product, the

customer may return to shop for kid’s clothing in the near future.

Strategy

Our strategy for the establishment of Clothing Project is to combine the growing trend of Hallyu, and the

company’s strengths.

Singaporeans have been ever-willing to adapt a more Korean look in terms of fashion and house wares.

Through research, we have come to a realization that though there are many shops offering clothes for

kids, there aren’t many that offers maternity clothes for working pregnant ladies, and the variation for

kids were also very limited. Our Clothing Project aims to venture into and exploit this opportunity, and

by offering a more “Korean” variety, we will be able to introduce our potential customers to a new

trend. In addition, we believe that with the added bonus of having experience dealing with shipments

both locally and overseas, we will have the leisure to think less of the shipping/delivery methods.

During the process of our research, we have taken into consideration of possible obstacles such as

difference in taste (style), weather, sizing, and the difference in demands of the people in Singapore, in

contrast to the point-of-view of Koreans. Thus, in order to fulfill our customer needs, we have

conducted further research to find solutions to these barriers. Our research on the perspective of

Singaporeans is provided below for your reference.

13

A. Read Consumer’s Need

Fashion Preference / Style

Fashion Consciousness

80% of the Singaporean population

“tend to pay attention to what they

are wearing.” However, research have

shown that females pay more

attention and are willing to spend

more on clothes than males

(Asia Trend).

Single Married (AVG 27-38 yrs.)

On AVG.

24 yrs. old – “nice colors,” and “comfortable

quality”

26 yrs. old – “nice colors, style, comfortableness,

unique”

27 yrs. old – “comfortable and trendy”

29 yrs. old – “comfortable, pretty appearance”

30 yrs. old – “trendy and nice designs”

37 yrs. old – “stylish and comfortable”

On AVG.

29 yrs. Old – “comfortable and trendy”

30 yrs. Old – “comfortable, quality, stylish”

37 yrs. Old – “clothes are chosen on comfort-

ness”

*Majority of the respondents valued

“comfortable” quality to be the upmost

importance (Asia Trend 6)Attached).

14

Sizing

By understanding more about our potentials customers, we will be able to apply this

information when choosing our products.

Boys

Age 4 years: 38-44 inches, mean: 103 cm (41 in) (39.2 –

41.5) / 33.2 – 39.1

(40.6 inches 103.12cm HEIGHT) / 36.2 LBS

16.4kg WEIGHT

Age 5 years: 40-47 inches, mean: 110 cm (44 in) (41 –

44) / 37.5 – 44.7

(43 inches 109.22cm HEIGHT) / 41.1 LBS 18.64kg

WEIGHT

Age 6 years: 43-50 inches, mean: 116 cm (46 in) (44.2 –

46.9) / 41.9 - 50.6


20.97kg WEIGHT

Age 7 years: 45-53 inches, mean: 121 cm (48 in) (46.6 -

49.5) / 46.5 - 56.8


23.43kg WEIGHT

Girls


41.0) / 32.2 - 38.5

(40.4 inches 103cm HEIGHT) / 35.35 LBS 16.03kg

WEIGHT


43.8) / 36.3 - 44.0


18.21kg WEIGHT


46.7) / 40.8 - 50.0


20.59kg WEIGHT


49.4) / 45.6 - 56.6


23.18kg WEIGHT

Information taken by laurenkateblate,

babycentreexpertadvice 7)attached

15

B. Marketing Strategy – Online

Why?

On avg, 48% of Singaporeans uses Smart phones

26% uses tablets (Twice as Much as global counterparts)

Facebook Users in Singapore : 2,483,640

77% of Facebook users in Singapore are digital consumers (1,912,403)

Online Shopping Boom (Singapore)

Shoppers increasing every year

Singaporeans spent $1.9bn in year 2012 - 2013

2010 = $1.1bn

2011 = $1.4bn

Estimated to spend $4.4bn by 2015

16

Potential Target Consumer

Our potential Consumers are both Pregnant women and Mom having KIDS

Median age of first time mothers 29

OUR POTENTIAL CONSUMENR (25 to 39 yrs): approximately 66% Online shoppers

Consumer’s Reasons to choose Online Shopping

58% - unavailability

48% - greater choice

44% - less expensive

42% - better discounts

SUMMARY

The Biggest Reason for shopping in the Online is the unavailability to buy items which

consumers need. Thus, our online market selling Kid clothes and Maternity clothes make it

possible to be accessible to Korean Items, hard for Singaporeans to get. Also, big potentiality for

Online Market in the near future makes us suggest running our business by Online Shop.

(Source from IDA’s Annual Survey, KOTRA 7)attached )

17

Why Choose Us

Competitor Analysis

ONLINE SHOP ITEMS ORIGIN PAYMENT DELIVERY CHARACTERISTICS

QOO10 Various items EBAY PAYPAL

E-NETS

CASH PAYMENT

At convenient store

Bill Payment

Direct Cash Deposit

S $1~5

Normally items

from Korea: 1.5$

Only 4 pages

for Maternity Clothes

RAKUTEN Various items JAPAN Credit Card FREE SHIPPING Only 7 items

for Maternity clothes

DEAL S’pore Various items S’pore Credit Card

PayPal

Self-Collection :

S4.5$

Courier Delivery

: S8$

Only 1 item

for Maternity clothes

88DB No Items just

provide service

S’PORE Link to the websites

which customers are looking for

KOODING Various items USA Credit Card

Paypal/bill me later

Gift Certificate

Free Shipping

with orders over

150$

Linked the websites

Which customers are looking for

ISABELLAO

LIVER

Maternity

clothes

USA Credit Card

Gift Voucher

Standard

International

$14.95

Express 1-3

business days

$29.95

BRAND

ASOS All categories

of clothes

ENGLAND Credit Card

Gift Voucher

Free Shipping BRAND, Design Good

18

Benefits of Our Proposed Plan

Comparing our competitors’ characteristics, there are numerous similarities:

Majority of the well-known online markets in Singapore do not seem to focus on a specific

type of clothes lack of specialty

Singaporeans preferred method of payment in an Online Markets are:

1st Credit Card / 2ND PayPal / 3RD E-NETS / 4th Cash Payment at convenient store

Mean rate for delivery are SGD 3.5.

The benefits in considering our proposal are:

We have narrowed our focus to a specific type of clothes within the maternity and kid’s

segments. We have specific Identity for our items compared to other clothing shops. Especially, in

case of maternity clothes, except the brand MotherCare, there are no outstanding brands for

pregnant women in Singapore. This means we can target niche market that still has low entry

barrier.

According to Social Economic trend, pregnant women in Singapore participate in social

activities during the pregnancy as norm. This means working pregnant ladies need formal dress for

their offices and/or social gatherings, but obtaining these types of clothes is difficult.

Make Cash on Delivery payment method available.

Despite maintaining the same delivery fee of SGD 3.5, for purchases exceeding SGD 100, the

fee will be waived

For Order systems, we should follow ‘Sunshine Kids,’ which includes: Web, Email and Phone

Order services.

By purchasing our goods directly from Korea, we will be able apply the buy low, and sell high

concept to generate greater profit.

Many younger generation couples have the desire to keep a memoir of their pregnancy

through maternity photo-shoot, and therefore are in need of clothes to suit the occasion.

Although the photo-shoots usually are done in studios professionally, we believe that there are

currently no shops to meet this consumer demand.

19

Price / Buying Process Plan

A. Price Setting (SURVEYS 8) attached )

0 -

3

4 -

5

5 -

6

7 -

8 < 8

$10 -

30 2 1 3 3

$30 -

40 5 3 2 1 4

$40 -

60 (3)

1

(1) (2)

3

(2)

$60 -

80 (3) (1) (1) (1)

1

(2)

$<100 (2) (1) (1) (5)

Normal font– Casual italic font – Special

Mode Casual clothing price: $ 30-40 (15/21)

Mode Special clothing price: $<100 (9/25)

Our price setting is $ 40~50 for casual, $<100 for special

(Conducted Survey in Unite Square & Forum)

B. Buying Process

20

Conceptual Design

Maternity Clothes

Consumer Need

- Formal Attire ( One piece of dress )

- Targeting Segmentation : Pregnant women working in the office

- RESEARCH in Raffle City

: Out of 17ppl, 13 pregnant women wearing a piece of clothes attached 17)

because of convenience (body temperature high in pregnant period)

because of Reuse (After delivery, still can wear a piece of dress with straps which

hels to adjust size)

Competitor Brand Image attached 17)

- 'Mother Care': casual

- 'Kiddy Palace' : casual

- 'Maternity Exchange': casual & formal (expensive over SGD 400)

: Majority shops set their brand image up for casual

External Environment attached 17)

- Social trend: Photo shooting

: Need clothes for photoshooting or special occasion

Formal attire for OFFICE DRESS (one piece of dress)

Clothes for Special Occasion

21

Kids clothes

External Environment attached 18)

- Social Customs: Singaporean children wear school uniforms from nursery (weekday)

: Because of this environment, we target for weekend clothes which is for

special occasions(Birthday Party, Wedding Ceremony, Shopping with parents)

Competitor Brand Image attached 18)

- 'Bossini': casual & homewear

- 'Kiddy Palace' : casual & homewear

- 'Bobbies: too princess style

: Majority shops set their brand image up for casual

HOME WEAR

FORMAL

DRESS SMART

CASUAL

SMART CASUAL

22

Promotion Plan

A . KEYWORD MARKETING (ADWORDS)

- Sign in ADWORD created by Google

- Tied with its Search Engine function, Google Adwords piggybacks on the search results to give the

user an opportunity to go to a relevant company website.

- Google can scale the exposure of the ad, leveraging its frequently used search engine to draw

interest from consumers

Ex) When consumers search a word, ‘Kid Clothing’ as referred to the below photo, some

websites automatically recommend by Google.

A-2) The reason for recommendation

- Adwords claims that about 80% of internet users alone and uncountable browsers abroad can be

reached through its advertising on the Google Search Engine. This is a powerful advantage when

on a budget but need to reach as many people as possible to get the fastest returns.

A-3) How to Set Up Google AdWord 10) attached

23

B . Flyer

- Distribute flyers promoting our website in the Raffles City where our target customers easily

were found out

- Flyers : should not be a trash but be attractive.

To be attractive, flyers should be necessary for consumers. Thus, 1) ‘post- it’ is recommendation

for our flyer. In regards to our potential consumers, women in office, post-it could be necessary

items to keep it in their desk as keep reminding consumers of our website. 2) A baby sock is our

second flyer to be recommended. Baby sock is matching with our concept, kids clothing and

maternity clothes. Instead of distributing useless paper, handing baby socks out easily be able to

imprint our website’s concept to consumers.

* Imprint our website address and QR code on the bottom of socks

* A fair of Baby sock: 50 cent ~1 dollar (from wholesales shop)

* Prototypes of design (referred to below photos) 11 attached

C. FACEBOOK

- Facebook Users in Singapore: 2,483,640

- Updates our event or Upload new arrivals of clothes on FACEBOOK

- Click on ‘LIKE’ or ‘SHARE’: give some benefits such as a discount, free deliver ect.

D. EXTRA BENEFITS

- New comers provided free delivery service

- New sigh up valued to have accumulated money

24

Web Design Plan

Main Page (MATERNITY + KIDS Prototype)

25

Interior Main WebPage (MATERNITY Prototype) 13) Attached

Interior Webpage (MATERNITY Prototype)

Interior Webpage (KIDS Prototype)

26

Conclusion

It is confident that the Clothing Project and its proposed strategy is not only an opportunity to be

explored, but will meet the company’s goal of “expanding its business field” well. Although there are

business competitors offering similar products, by revolutionizing and improving the standards by

differentiation and quality of our products that meets both the growing trends, and the customer

desires, it is confident that our exploration towards the overlooked niche market would be a success. I

am sincerely hope that TRION will consider my business proposal and consider me as a long-term

prospect and allow me to enter into a mutual relationship that would benefit both parties in the long

run.

I am available and open to answer any queries, as well as any feedbacks you may have on our proposal,

and I look forward to discussing this opportunity further.

Thank you for your time and interest.

Sincerely,

_________________ Yu Kim