- 1. Powering Smarter MarketingEmailvision2012Fareita UdohChannel
Sales Manager www.emailvision.com
2. Agenda About Emailvision Product Capabilities Platform &
Deliverability Global Support Client Focus Your
Questionswww.emailvision.com 3. Who is Emailvision? International
leader in email, mobile and social marketing Offices in 19
countries 620 employees 3200 clients 100 new clients / month $90M
annual revenues Sending 500K global campaigns / month The 1st
company to deliver SaaS Customer Intelligence The 1st company to
integrate CI and Campaign Management Recognition as a technology
leader by: 4. Whats behind our growth? 67% of organisations expect
to increase their email budgets in 2012MarketingSherpa Investments
made in email marketing willgrow from $1.3B in 2010 to $2B by
2014Forrester Research For every $1 invested in email marketing in
2012, the ROI is $39.40 Direct Marketing
Associationwww.emailvision.com 5. Some of our 3000 + clients
www.emailvision.com 6. Our missionIntegration EmailvisionAPIspowers
smartEmailemail, mobile andsocial campaignsCustomer that
deliverIntelligence resultsCustom Applications Custom
Appswww.emailvision.com 7. Technology AlliancesWere integrating
with a growing list of complementary Marketing, eCommerce & CRM
Solutionswww.emailvision.com 8. Technology
Partnerswww.emailvision.com 9. Enterprise Edition Video 10. Deliver
smarter online marketingDevelop more intelligenceBuild smart
segments about subscribers,for more targeted followers, fans
marketing campaigns CustomerIntelligence Send integrated socialSend
email and campaigns across mobile campaignsthe major socialwith 2x
the open networks rateswww.emailvision.com 11. Customer
IntelligenceMarketers rapidly visualise their customer data,
identifyhigh value segments and immediately integrate them in
marketing campaigns 12. Customer Intelligence Query hundreds of
millions of records and display customersegments in seconds Explore
detailed profile data including purchase behaviour
andresponsiveness to past marketing campaigns Test and adapt
strategies on the fly Instantly create and execute campaigns with
campaignmanagement integration Increase customer lifetime value
with insight that maximisesacquisition and retention, as well as
cross-sell and up-sell 13. Enterprise Edition CustomerWe have now
started to useEmailvisions Customer Intelligence andwithin a couple
of weeks we had accessto our data. We were easily able to
startapplying information about ourcustomers directly into our
campaigns.With access to deeper insights into ourdata, we have
quadrupled ourconversion rate; significantly improvingour customer
marketing lifecycle andCustomer Intelligence engagement and its
just the beginning.helped Republicincrease their conversion Laura
Henderson rate by 4 timesOnline Marketing ManagerUK 14. Customer
Example0.450%2.000%0.400% Hard Bounces % 1.800%Soft Bounces
%0.350%1.600%0.300%1.400% Non-CI Non-CI1.200%0.250% CI
1.000%CI0.200% 0.383%
0.800%1.725%0.150%0.600%0.100%0.400%0.050%0.025%0.200%
0.08%0.000%0.000%100.50%100.00% Delivered %99.50%99.00%
Non-CI98.50% 99.90%CI98.00%97.50%
97.89%97.00%96.50%www.emailvision.com 15. Before / After
CI20.00%5.00%18.00% Opened % 4.50%Click Throughs
%16.00%4.00%14.00%3.50%12.00%3.00%
Non-CINon-CI10.00%2.50%8.00%17.69% CI 2.00%4.43%CI6.00% 1.50%4.00%
7.95% 1.00%2.00% 0.50%1.39%0.00% 0.00%www.emailvision.com 16.
Before / After CI0.0500%0.0600%0.0450%Conversion % Purchases %
0.0500%0.0400%0.0350% 0.0400%0.0300%Non-CI
Non-CI0.0250%0.0300%0.0472% 0.0502%CI CI0.0200%
0.0200%0.0150%0.0100% 0.0100%0.0050% 0.0118%
0.0136%0.0000%0.0000%www.emailvision.com 17. Email & Mobile
Marketing Reports &Campaign Analytics Planner Portfolio
ManagerThe main features of& User Rights List Management
Campaign Commander& Segmentationautomate daily execution of
email and mobile Integrations& APIsSplit Testingcampaigns and
increase success rates throughEmail, Socialadvanced
capabilities& Mobile DeliverabilityMonitoringTriggered
TransactionalMarketing Marketing 18. Email and Mobile Customer With
Campaign Commanders intuitive and easy-to-use interfaces, we manage
all our email marketing campaigns in- house. The Emailvision
Service team is always available to understand our problems and
give us accurate solutions. Since we have been working with
Emailvision, our deliverability rate is excellent and our open and
click-thru rates have increased by 20%. Campaign Commanderhelped
VoyagePrive.com David Bastienincrease open and click- CEO of
VoyagePrive.comthru rates by 20%France 19. Enterprise Dashboard
Fusion Dashboard Establish a single view of key performance
indicators across all data and campaigns Closely monitor activity
and success across all online channels Take responsive action in
real time and observe the resultswww.emailvision.com 20. Social
MarketingReports &CampaignThe main features ofAnalytics
Management Campaign Commanderenable social media
PortfolioCommunityManagementmarketing to be Manager& User
Rightsorganised by initiative, scheduledacross all major
channelsTeam IntegrationsCollaborationand measured for& APIs
business impact BrandingContentManagement 21. Social Marketing
Multi-Channel SocialCampaigns Reach across all major global social
networks Campaigns align activities to real business initiatives
Campaign goals measure success against user KPIs Amplify your
existing business programs using social media www.emailvision.com
22. Social Marketing Segmentation and Campaign Reporting Global
campaigns dashboard including geo-location of clicks Campaign
overview dashboard based around user KPIs Over 10 different reports
across all social networks Identify social media influencers and
segment on Klout scores www.emailvision.com 23. Social Marketing
Message Targeting andScheduling Segment your communities by
language or geo-location Powerful message scheduling options across
social networks Excel template for scheduling high volumes of
messages Bookmarks in browser for real- time messages on-the-fly
Editorial calendarwww.emailvision.com 24. Social Marketing Amplify
Brand Awareness Keep your brand identity in everything you do via
social networks Shortened URLs and application names with your
brand identity Customisable landing pages connected with your links
Traceable URLs integrated with web analytics www.emailvision.com
25. Social CustomerWe use Campaign Commander SocialEdition to help
us manage social mediamarketing at Cisco Live events wherewe send
out event related updates toencourage audience participation
andawareness before, during and after eachevent. We rely on
CampaignCommanders scheduling, campaignmanagement and reporting
features.Campaign Commander enables me toCampaign Commanderanalyse
the effectiveness of my updates helped Cisco Live Events and better
craft our messaging to bestdouble their number ofmeet our audiences
needs. participants in SocialKathleen MudgeMedia in 12
monthsMarketing Manager at CiscoUSA 26. Global Support Sales and
Client Services located in 19 countries Employees include more than
40 nationalities 30 Languages spoken inside Emailvision Product
available in 16 Languages Product integration with 10 social
networks Relationships with over 150 ISPs globally 27. Client
Testimonial The added value of Emailvision is not only defined by
its Campaign Commander software. The expertise of the support team,
high value services on a partnership basis together with advanced
technical consulting skills andUnilever Europe uses best practices
is a great relief to us. ItCampaign Commander for enables us to
focus more on the 37 different brands coordination of our
Brand-Online- Activities. Well done! Jens Geisler IT Partner
Manager at Unilever Germany 28. Global Customer Examples Toshiba
Campaign execution in Germany, France, UK, Belgium, Luxemburg
Supporting the laptop and storage device divisions Fully integrated
with their CRM application Unilever Campaign execution for 37
brands plus B2B campaigns for Unilever Food Solutions Managing some
campaigns directly and others through an agency Fully integrated
with their ERP and CRM applications Hermes Campaign execution in
English, French, Spanish, German, Flemish, Italian, Chinese, and
Japanese Complete transactional support for all online account
creation, orders and shipping confirmations, password reminders,
order cancellations, and refunding confirmation
