Turkey Top 100 E-Commerce Players 2010 by yStats.com

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About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  • 1. Turkey Top 100 E-Commerce Players 2010June 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions June 2010Publication Date June 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 115Price 2,950(excl.VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. Turkey Top 100 E-Commerce Players 2010Key Findings Covering B2C E-Commerce Market and B2C E-Commerce Players in Turkey Market place Sahibinden.com, auction house Gittigidiyor.com and online multi-category retailer Hepsiburada.comarethethreeleadingE-CommerceplayersinTurkey. Online multi-category retailer Hepsiburada.com reached revenues of USD 164 million in 2008. Markafoni.com, an online private shopping site founded in 2008, reached 430 thousand unique visitors fromTurkeyinApril2010 Biletix.com, an online shop selling event tickets, had more than 1 million registered customers in 2008 and sells approximately 3.5 million tickets per year. Online food delivery Yemeksepeti.com currently works together with 3,500 member restaurants and gets more than 15 thousand daily orders from over 610 thousand registered customers.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages yStats.com provides secondary market research: By using various sources of information we ensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof the market situation. Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases, journals, company registries and news portals. OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted. yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentations or be individually adapted. If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. Turkey Top 100 E-Commerce Players 2010Company and Product Information Structure of the Report This report covers selected developments within the Turkish B2C E-Commerce market, as well as a ranking of the Top 100 B2C E-Commerce companies (incl. C2C). ThisreportincludesarankingoftheTop100E-CommercecompaniesinTurkey.Thecompaniesareranked bythenumberofuniquevisitors(users)*fromTurkeytothewebsiteinApril2010.Furthermore,Audience ReachisincludedthisrepresentstheshareofInternetuserswhovisitedthewebsiteinApril2010. (*Theestimated,unduplicatednumberofpeoplewhovisitasiteoveraspecificmonth.Withtheunique visitors (users) metric, you can get an idea of the percent of your target audience you can reach.) Therankingincludes - Name of the Company - Homepage - UniqueVisitorsinTurkey - ReachinTurkey - Shareholder/Owner (if available) - BusinessModel(MarketPlace/Platform,Multi-CategoryRetailer,CategoryKiller,TargetGroupShop/ ProductRangeShop,Auctions,BrandShop,Discountshops,PrivateShopping,LiveShopping,Mass Customization, Event Concepts, Co-Shopping, Intermediaries) - CompanyType(InternetPurePlayer,Multi-ChannelCatalog&Mail-OrderHouses) - Revenue (if available) - Others (Selected News, Selected data on Products, Users and Customers, Date of Foundation) Some Market Places offering auctions are also included in this ranking. However, these market places offer B2C besides their C2C business.Table of Contents 1. B2C E-Commerce Market 2. B2C E-Commerce Players Development of Internet Users (million) and its Overview:Top100E-CommercePlayersinTurkey; PercentageofCountryPopulationinTurkey, rankedbyuniqueVisitors,April2010 2000-2009; Share of Internet Shoppers of Rank 1: Sahibinden.com InternetUsersinTurkey,in%,2008 Rank 2: Gittigidiyor.com Top15OnlineProperties,rankedbytotalunique Rank 3: Hepsiburada.com VisitorsinTurkey(000),September2009 Rank4:Araba.com B2CE-CommerceSalesinTurkey,Volumeof Transactions,inYTLbillion,2006-2009 Rank5:Arabam.com B2CE-CommerceSalesinTurkey,Volumeof Rank 6: Cimri.com Transactions,inYTLmillion,2009 Rank 7: Elookat Seri Ilanlar B2CE-CommerceTransactionsinTurkey, Rank8:VatanComputer NumberofTransactions,2006-2009 Rank 9: Markafoni.com B2CE-CommerceTransactionsinTurkey, Rank10:TEKNOSA NumberofTransactions,2009 Rank 11 - Rank 100 MostpopularOnlineProductCategoriesinTurkey, in%,2008 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. Turkey Top 100 E-Commerce Players 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions Multi-Category-Retailer Hepsiburada.com reached revenues of USD 164 million in 2008. Rank 3: Hepsiburada.com Name of Company Hepsiburada.com Homepage www.hepsiburada.com Unique Visitors in Turkey 1.5 million (April 2010) Reach in Turkey 7.0% (April 2010) Shareholder/Owner D-Market Elektronik Hizmetler Tic. A (Do an Holding) Business Model Multi-Category-Retailer Company Type Internet Pure Player Revenue 164 mil. US$ (2008) Product Range Mulitcategories Founded in 1998. More than 2 million registered customers and more than 180 thousand products Others Approx. market share of 35% of Turkish B2C E- Commerce Market Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 17 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions Markafoni.com, a private shopping site, reached 430 thousand unique visitors in April 2010. Rank 9: Markafoni.com Name of Company Markafoni.com Homepage www.markafoni.com Unique Visitors in Turkey 430 thousand (April 2010) Reach i T k R h in Turkey 2.0% 2 0% (April (A il 2010) Shareholder/Owner Private (Ahmet Emre Sar & Tolga H. Tatari) Business Model Private Shopping Company Type Internet Pure Player