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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected] www.ystats.com Publication Date June 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 115 Price €2,950 (excl. VAT) Turkey Top 100 E-Commerce Players 2010 June 2010 RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS June 2010

Turkey Top 100 E-Commerce Players 2010 by yStats.com

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About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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Page 1: Turkey Top 100 E-Commerce Players 2010 by yStats.com

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

Publication Date June 2010

Language English

Format PDF & PowerPoint

Number of Pages/Charts 115

Price €2,950(excl.VAT)

Turkey Top 100 E-Commerce Players 2010 June 2010

RESEARCH ON INTERNATIONAL MARKETS

Provided by

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

June 2010

Page 2: Turkey Top 100 E-Commerce Players 2010 by yStats.com

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

Turkey Top 100 E-Commerce Players 2010

Key Findings

Company and Product Information

Covering B2C E-Commerce Market and B2C E-Commerce Players in Turkey

• Market place Sahibinden.com, auction house Gittigidiyor.com and online multi-category retailer Hepsiburada.comarethethreeleadingE-CommerceplayersinTurkey.

• Online multi-category retailer Hepsiburada.com reached revenues of USD 164 million in 2008.

• Markafoni.com, an online private shopping site founded in 2008, reached 430 thousand unique visitors fromTurkeyinApril2010

• Biletix.com, an online shop selling event tickets, had more than 1 million registered customers in 2008 and sells approximately 3.5 million tickets per year.

• Online food delivery Yemeksepeti.com currently works together with 3,500 member restaurants and gets more than 15 thousand daily orders from over 610 thousand registered customers.

About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

A list of advantages• yStats.com provides secondary market research: By using various sources of information we ensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof the market situation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases, journals, company registries and news portals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

About yStats.com

• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.

Page 3: Turkey Top 100 E-Commerce Players 2010 by yStats.com

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

Turkey Top 100 E-Commerce Players 2010

Company and Product Information

Structure of the Report

This report covers selected developments within the Turkish B2C E-Commerce market, as well as a ranking of the Top 100 B2C E-Commerce companies (incl. C2C).

• ThisreportincludesarankingoftheTop100E-CommercecompaniesinTurkey.Thecompaniesareranked bythenumberofuniquevisitors(users)*fromTurkeytothewebsiteinApril2010.Furthermore,Audience Reachisincluded–thisrepresentstheshareofInternetuserswhovisitedthewebsiteinApril2010. (*Theestimated,unduplicatednumberofpeoplewhovisitasiteoveraspecificmonth.Withtheunique visitors (users) metric, you can get an idea of the percent of your target audience you can reach.)• Therankingincludes - Name of the Company - Homepage - UniqueVisitorsinTurkey - ReachinTurkey - Shareholder/Owner (if available) - BusinessModel(MarketPlace/Platform,Multi-CategoryRetailer,CategoryKiller,TargetGroupShop/ ProductRangeShop,Auctions,BrandShop,Discountshops,PrivateShopping,LiveShopping,Mass Customization, Event Concepts, Co-Shopping, Intermediaries) - CompanyType(InternetPurePlayer,Multi-ChannelCatalog&Mail-OrderHouses) - Revenue (if available) - Others (Selected News, Selected data on Products, Users and Customers, Date of Foundation)• Some Market Places offering auctions are also included in this ranking. However, these market places offer B2C besides their C2C business.

Table of Contents

1. B2C E-Commerce Market

• Development of Internet Users (million) and its PercentageofCountryPopulationinTurkey, 2000-2009; Share of Internet Shoppers of InternetUsersinTurkey,in%,2008• Top15OnlineProperties,rankedbytotalunique VisitorsinTurkey(000),September2009• B2CE-CommerceSalesinTurkey,Volumeof Transactions,inYTLbillion,2006-2009• B2CE-CommerceSalesinTurkey,Volumeof Transactions,inYTLmillion,2009• B2CE-CommerceTransactionsinTurkey, NumberofTransactions,2006-2009• B2CE-CommerceTransactionsinTurkey, NumberofTransactions,2009• MostpopularOnlineProductCategoriesinTurkey, in%,2008

2. B2C E-Commerce Players

• Overview:Top100E-CommercePlayersinTurkey; rankedbyuniqueVisitors,April2010• Rank 1: Sahibinden.com• Rank 2: Gittigidiyor.com • Rank 3: Hepsiburada.com• Rank4:Araba.com• Rank5:Arabam.com• Rank 6: Cimri.com• Rank 7: Elookat Seri Ilanlar• Rank8:VatanComputer• Rank 9: Markafoni.com• Rank10:TEKNOSA• Rank 11 - Rank 100

Page 4: Turkey Top 100 E-Commerce Players 2010 by yStats.com

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

Turkey Top 100 E-Commerce Players 2010

Samples

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Multi-Category-Retailer Hepsiburada.com reached revenues of USD 164 million in 2008.Rank 3: Hepsiburada.com

Name of Company Hepsiburada.com

Homepage www.hepsiburada.com

Unique Visitors in Turkey 1.5 million (April 2010)

Reach in Turkey 7.0% (April 2010)

Shareholder/Owner D-Market Elektronik Hizmetler Tic. A (Do an Holding)

Business Model Multi-Category-Retailer

Company Type Internet Pure Player

Revenue 164 mil. US$ (2008)

Product Range Mulitcategories

Others

Founded in 1998. More than 2 million registered customers and more than 180 thousand productsApprox. market share of 35% of Turkish B2C E-Commerce Market

17

Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Markafoni.com, a private shopping site, reached 430 thousand unique visitors in April 2010.Rank 9: Markafoni.com

Name of Company Markafoni.com

Homepage www.markafoni.com

Unique Visitors in Turkey 430 thousand (April 2010)

R h i T k 2 0% (A il 2010)Reach in Turkey 2.0% (April 2010)

Shareholder/Owner Private (Ahmet Emre Sar & Tolga H. Tatari)

Business Model Private Shopping

Company Type Internet Pure Player

Product Range Shopping Site (clothing, cosmetics, toys, sports goods, etc.)

OthersFounded July 2008, Membership by invitation or reference only First of its kind in Turkey, over 650 thousand members

23

Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

Page 5: Turkey Top 100 E-Commerce Players 2010 by yStats.com

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany

Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51

E-Mail: [email protected]

yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com

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