TURNING QUALITATIVE DATA INTO DECISIONS Presented by John Williamson CEO & Founder, Qualvu Web: www.qualvu.com Twitter: @johnmwilliamson Watch the recorded session !
See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research.Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. But with benefits come challenges: How do you organize and mine that much information?Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust in a file cabinet, closet, or spare office? Can Qualvu be leveraged to digitize and store that video data – and most important, can you use Qualvu to search, organize and even report on NEW insights quickly, efficiently and effectively?Download our webinar to find out!It’s an important question because what our clients are realizing – now that they’ve waded into video-based research in earnest – is that collecting the customer’s truth is relatively easy. The challenge is what to do with tens of hours of rich video responses.Watch this webinar to see…How to cost-effectively turn video data into decision-driving insights that represent the voice and face of your customerHow easy it is to take video data and make it searchable, to turn full responses into clipped gems of truth, and how easy it is to socialize the learningHow you can get the most out of detailed video research, even if you haven’t used Qualvu to collect insights! Gain instant access to a webinar that will change the way you think about how to manage qualitative data.
Citation preview
1. Turning qualitative datainto decisions
Presented by John Williamson
CEO & Founder, Qualvu
Web: www.qualvu.com
Twitter: @johnmwilliamson
Watch the recorded session!
2. 3 things you will learn today
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wrap
Three things
How to turn video data into decision-driving insights
3. How we process hours of video intogems of truth 4. Webinar
special feature: New way to think about qualitative feedbackWatch
the recorded session!
5. Edit large text in background with the same title. DO NOT let it
wrap
Lets talk data
Does qualitative research generate data?
Definition: Individual facts, statistics, or items of
information
Statistically conclusive?
Typically no.
If your qualitative research informs decisions, then its
data.Unfortunately its generally unstructureddata.
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6. 7. Collecting video insight is relatively easy.
Turning that video data into crucial intelligence for decision
making is where outsized value creation exists.
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8. The premise: what if.
all your video qualitative data was?
Searchable
Accessible
Mineable
Centralized
Clippable
Reportable
Shareable
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9. Now it is
Qualvu video processing portal
10. Key features & benefits
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11. VUPOINT: TURNING DATA INTO DECISIONS
Qualvu Client Portal
Data instantly organized
By project
12. By assignment 13. By group 14. By ParticipantClient access
to human data in real-time online
Global dashboard for all qualitative data
Analyst Coding of responses
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15. Mineinteractive, searchable Transcripts
Video-synched highly accurate transcripts
16. Proprietary system for instant batch processing and crowd
sourcing 17. Push button control for 24-hour, 36 and 72-hour
turnaround 18. Enables keyword search, language analysis 19.
Empower you to mine rich video for ongoing insights
